Rascasse Audience Intelligence

Monster High Target Market in Germany

Monster High has an estimated audience of 378K people in Germany.

#1883among brands in Germany
#297in Kids & Family

The average Monster High fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

Interest is seasonal: March, October and November account for 35% of the year's searches, July is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Kids & Family · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
378K
in Germany
Gender
56.5%♀
43.5% male
Age
36.2
average years
Country rank
#14402
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Monster High

56.5% are female, 43.5% are male, average age 36.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Monster High audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age36.2
Estimated audience size378K
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Monster High audience in Germany
Age bracketShare%
16-2438%
25-3412%
35-4412%
45-5422%
55+16%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Monster High audience comes from Germany.

Worldwide audience distribution share by country for Monster High
CountryShare
United States19.8%
Mexico11.1%
Brazil10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Monster High customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.16×
02Niedersachsen~40K1.11×
03Sachsen-Anhalt~10K1.11×
04Rheinland-Pfalz~20K1.10×
05Brandenburg~10K1.10×
06Bremen~3K1.06×
07Sachsen~20K1.00×
08Mecklenburg-Vorpommern~6K0.98×
09Berlin~10K0.97×
10Thüringen~8K0.97×
11Bayern~50K0.96×
12Hessen~20K0.96×
13Schleswig-Holstein~10K0.95×
14Baden-Württemberg~40K0.94×
15Hamburg~7K0.94×
16Saarland~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Monster High, Germany
0.73×1.00×1.16×
Appendix

Explore more audiences

More Kids & Family audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Monster High over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/monster-high-42632” · Methodology