Rascasse Audience Intelligence

Ford Focus Audience in United States

Ford Focus has an estimated audience of 2.2M people in United States.

#94among Car type in United States
#68among Car Model in United States
#469in Cars & Mobility

The average Ford Focus fan in United States is 37.6 years old, more male, and lives primarily in California.

By number of fans, Ford Focus ranks #98 among the 1188 objects in Car type in United States — 0.5× the group median.

Its fans are 1.6 years younger than the group average of 39.2.

Women make up 23.6% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Ford Focus fans stand out for their interest in Ford Focus (third generation), Nissan Juke and Ford EcoSport.

Most fans live in California, Texas, Florida.

Top affinities include Ford Focus (third generation), Nissan Juke, Ford EcoSport, with strongest over-indexing on Ford Focus (third generation) (59.52× the country average).

Demographically, the Ford Focus audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Need for Security.

The typical Ford Focus fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Ford Focus (third generation).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
23.6%♀
76.4% male
Age
37.6
average years
Country rank
#13331
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ford Focus fans

23.6% are female, 76.4% are male, average age 37.6.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Ford Focus audience in United States
MetricValue
Female23.6%
Male76.4%
Average age37.6
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Ford Focus audience in United States
Age bracketShare%
16-2429%
25-3418%
35-4417%
45-5418%
55+18%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Ford Focus audience comes from United States.

Worldwide audience distribution share by country for Ford Focus
CountryShare
Turkey13.6%
United States11.3%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ford Focus fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~90K1.34×
02Missouri~50K1.30×
03Kansas~20K1.22×
04West Virginia~10K1.22×
05Alabama~40K1.21×
06Kentucky~40K1.21×
07Iowa~20K1.17×
08Ohio~90K1.16×
09Indiana~50K1.16×
10Oklahoma~30K1.15×
11Nebraska~10K1.14×
12Mississippi~20K1.11×
13New Mexico~20K1.11×
14Idaho~10K1.11×
15Tennessee~50K1.09×
16Utah~20K1.09×
17Texas~200K1.08×
18Arizona~50K1.08×
19Illinois~90K1.06×
20Alaska~5K1.06×
21Florida~100K1.05×
22South Dakota~6K1.05×
23North Carolina~70K1.03×
24Arkansas~20K1.03×
25Wisconsin~40K1.02×
26Georgia~70K1.01×
27Washington~50K1.00×
28North Dakota~5K0.99×
29Minnesota~40K0.98×
30Louisiana~30K0.97×
31Oregon~30K0.97×
32Pennsylvania~80K0.95×
33Virginia~50K0.94×
34South Carolina~30K0.92×
35Maine~8K0.92×
36Colorado~30K0.90×
37Wyoming~3K0.90×
38Maryland~40K0.89×
39Delaware~6K0.89×
40California~200K0.86×
41Montana~6K0.85×
42Hawaii~8K0.84×
43New Hampshire~7K0.84×
44Massachusetts~40K0.83×
45Connecticut~20K0.82×
46Nevada~20K0.82×
47Washington, District of Columbia~4K0.80×
48New Jersey~50K0.78×
49Rhode Island~5K0.77×
50New York~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Ford Focus, United States
0.74×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ford Focus audience vs. the country average
#·InterestCategoryAffinity×
01Ford Focus (third generation)Cars & Mobility59.52×
02Nissan JukeCars & Mobility27.27×
03Ford EcoSportCars & Mobility19.86×
04Ford Fusion (Americas)Cars & Mobility19.39×
05Honda FitCars & Mobility18.16×
06Ford FiestaCars & Mobility17.62×
07Ford EscapeCars & Mobility17.40×
08Nissan SentraCars & Mobility16.91×
09Ford RangerCars & Mobility15.35×
10Nissan PathfinderCars & Mobility15.05×
11Chrysler 300Cars & Mobility14.48×
12Performance carCars & Mobility10.67×
13HatchbackCars & Mobility9.85×
14Family carCars & Mobility7.58×
15O'Reilly Auto PartsCars & Mobility4.81×
16Advance Auto PartsCars & Mobility4.74×
17AutoZoneCars & Mobility4.28×
18Used carCars & Mobility4.05×
19SUVsCars & Mobility3.10×
20New York CityTravel & Leisure2.33×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ford Focus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ford Focus audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.27×
Need for SecurityCONSERVATISM1.94×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ford Focus audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
MindfulnessBALANCE0.70×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ford Focus over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ford-focus-18135” · Methodology