Rascasse Audience Intelligence

BTS Audience in Germany

BTS has an estimated audience of 1.9M people in Germany.

#1among K-pop in Germany
#297among people in Germany#282in Music & Radio

The average BTS fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, BTS ranks #1 among the 59 objects in K-pop in Germany — 54.3× the group median.

Its fans are 2.3 years older than the group average of 28.8.

Women make up 62.1% of the fan base, 4.7 percentage points fewer than the group average.

Compared with the other 58 objects in K-pop, BTS fans stand out for their interest in K-Dramas, Lee Jong-suk and Enhypen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Gong Yoo, K-Dramas, Lee Jong-suk, with strongest over-indexing on Gong Yoo (62.54× the country average).

Demographically, the BTS audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical BTS fan in Germany is more female, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gong Yoo.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in Germany
Gender
62.1%♀
37.9% male
Age
31.1
average years
Country rank
#3444
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BTS fans

62.1% are female, 37.9% are male, average age 31.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for BTS audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age31.1
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the BTS audience in Germany
Age bracketShare%
16-2446%
25-3421%
35-4413%
45-5412%
55+8%
Fig. 04

Worldwide distribution

2.4%

of the worldwide BTS audience comes from Germany.

Worldwide audience distribution share by country for BTS
CountryShare
Japan29.4%
United States10.1%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BTS fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.18×
02Sachsen~100K1.14×
03Nordrhein-Westfalen~600K1.07×
04Sachsen-Anhalt~60K1.04×
05Bremen~20K1.03×
06Berlin~100K1.01×
07Niedersachsen~200K1.00×
08Schleswig-Holstein~80K0.99×
09Bayern~400K0.98×
10Brandenburg~70K0.98×
11Thüringen~60K0.96×
12Baden-Württemberg~300K0.95×
13Hamburg~50K0.95×
14Mecklenburg-Vorpommern~40K0.94×
15Rheinland-Pfalz~100K0.93×
16Saarland~30K0.90×
Fig. 06

Affinity by region

Affinity by region — BTS, Germany
0.90×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BTS audience vs. the country average
#·InterestCategoryAffinity×
01Gong YooMovies & TV62.54×
02K-DramasMovies & TV49.88×
03Lee Jong-sukMovies & TV45.60×
04seventeenMusic & Radio40.03×
05EnhypenMusic & Radio38.87×
06Red Velvet (band)Music & Radio37.37×
07HIGHLIGHTMusic & Radio35.60×
08ONEUSMusic & Radio32.08×
09Korean moviesMovies & TV31.95×
10LINETechnology & Electronics30.42×
11AllkpopMusic & Radio30.29×
12BLACKPINKMusic & Radio27.74×
13BABYMONSTERMusic & Radio25.93×
14LabubuKids & Family21.12×
15Like buttonInternet & Social Media20.00×
16IU (singer)Music & Radio20.00×
17JejudoTravel & Leisure17.84×
18Korean dramaMovies & TV13.86×
19Vegetable GardeningFood & Beverages9.69×
20Harry PotterMovies & TV2.99×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BTS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BTS audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.50×
Luxury OrientationPREMIUM1.36×
Healthy LifestyleBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BTS audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
PatriotismCONSERVATISM0.52×
Risk AppetiteTHRILL0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in Germany

See BTS audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in BTS over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/bts-30109” · Methodology