Rascasse Audience Intelligence

Magic: The Gathering Audience in Germany

Magic: The Gathering has an estimated audience of 1M people in Germany.

#44among games in Germany
#148in Games

The average Magic: The Gathering fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Critical Role, Richard Garfield, Fantasy Flight Games, with strongest over-indexing on Critical Role (123.53× the country average).

Demographically, the Magic: The Gathering audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Magic: The Gathering fan in Germany is more male, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Critical Role.

Category: Games · Type: Video / Board Game

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in Germany
Gender
32.8%♀
67.2% male
Age
29.1
average years
Country rank
#6329
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Magic: The Gathering fans

32.8% are female, 67.2% are male, average age 29.1.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Magic: The Gathering audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age29.1
Estimated audience size1M
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Magic: The Gathering audience in Germany
Age bracketShare%
16-2449%
25-3425%
35-4414%
45-548%
55+4%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Magic: The Gathering audience comes from Germany.

Worldwide audience distribution share by country for Magic: The Gathering
CountryShare
United States37.1%
Japan7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Magic: The Gathering fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.26×
02Berlin~60K1.23×
03Nordrhein-Westfalen~300K1.14×
04Schleswig-Holstein~40K1.12×
05Niedersachsen~100K1.11×
06Sachsen~50K1.04×
07Bayern~200K0.99×
08Hessen~80K0.99×
09Rheinland-Pfalz~50K0.99×
10Bremen~9K0.99×
11Saarland~10K0.97×
12Baden-Württemberg~100K0.91×
13Sachsen-Anhalt~20K0.84×
14Thüringen~20K0.84×
15Mecklenburg-Vorpommern~20K0.84×
16Brandenburg~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Magic: The Gathering, Germany
0.77×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Magic: The Gathering audience vs. the country average
#·InterestCategoryAffinity×
01Critical RoleMovies & TV123.53×
02Richard GarfieldGames120.61×
03Fantasy Flight GamesGames49.85×
04Warhammer Fantasy (setting)Games48.26×
05Warhammer Fantasy RoleplayGames46.79×
06Dragon (Dungeons & Dragons)Games37.08×
07Pathfinder Roleplaying GameGames36.64×
08BoardGameGeekGames32.50×
09Warhammer Fantasy BattleGames30.64×
10Games WorkshopGames29.47×
11Collectible card gameGames29.13×
12Tabletop role-playing gameGames22.58×
13War MachineLiterature21.24×
14Yu-Gi-Oh!Literature18.78×
15Turn-based strategyGames16.47×
16Dungeons & DragonsGames15.15×
17Pokémon (video game series)Games10.85×
18Tabletop gameGames9.57×
19CrunchyrollGames8.95×
20DaxMusic & Radio3.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Magic: The Gathering audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Magic: The Gathering audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Risk AppetiteTHRILL1.37×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Magic: The Gathering audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
Design AffinityPREMIUM0.54×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

See Magic: The Gathering audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Magic: The Gathering over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/magic-the-gathering-42436” · Methodology