Rascasse Audience Intelligence

Roland Kaiser Audience in Germany

Roland Kaiser has an estimated audience of 7.5M people in Germany.

#2among Schlager in Germany
#8among people in Germany#36in Music & Radio

The average Roland Kaiser fan in Germany is 49.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Roland Kaiser ranks #2 among the 101 objects in Schlager in Germany — 13.6× the group median.

Its fans are 4.6 years older than the group average of 45.0.

Women make up 68.1% of the fan base, 7.0 percentage points more than the group average.

Interest is seasonal: February, August and December account for 36% of the year's searches, April is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top affinities include Christian Steiffen, Maite Kelly, Kerstin Ott, with strongest over-indexing on Christian Steiffen (53.85× the country average).

Demographically, the Roland Kaiser audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Tradition, Creativity.

The typical Roland Kaiser fan in Germany is more female, around 49.6 years old, with strong Tradition tendencies and a notable affinity for Christian Steiffen.

Category: Music & Radio · Type: Person · Subtype: Schlager

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in Germany
Gender
68.1%♀
31.9% male
Age
49.6
average years
Country rank
#549
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Roland Kaiser fans

68.1% are female, 31.9% are male, average age 49.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Roland Kaiser audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age49.6
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the Roland Kaiser audience in Germany
Age bracketShare%
16-244%
25-348%
35-4416%
45-5428%
55+44%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Roland Kaiser audience comes from Germany.

Worldwide audience distribution share by country for Roland Kaiser
CountryShare
Germany88.2%
Austria6.0%
Switzerland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Roland Kaiser fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~600K1.80×
02Mecklenburg-Vorpommern~200K1.71×
03Sachsen-Anhalt~300K1.69×
04Thüringen~300K1.68×
05Brandenburg~300K1.55×
06Niedersachsen~700K0.99×
07Schleswig-Holstein~200K0.86×
08Nordrhein-Westfalen~1M0.81×
09Berlin~200K0.74×
10Rheinland-Pfalz~200K0.70×
11Hessen~300K0.65×
12Hamburg~100K0.62×
13Bayern~700K0.61×
14Saarland~50K0.60×
15Baden-Württemberg~500K0.58×
16Bremen~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Roland Kaiser, Germany
0.46×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Roland Kaiser audience vs. the country average
#·InterestCategoryAffinity×
01Christian SteiffenMusic & Radio53.85×
02Maite KellyMusic & Radio45.03×
03Kerstin OttMusic & Radio41.14×
04Marianne RosenbergMusic & Radio37.35×
05Roberto BlancoMusic & Radio37.14×
06Wolfgang PetryMusic & Radio36.97×
07Howard CarpendaleMusic & Radio34.15×
08Matthias ReimMusic & Radio33.12×
09Anna-Maria ZimmermannMusic & Radio32.00×
10Münchner FreiheitMusic & Radio28.25×
11Florian SilbereisenMusic & Radio28.01×
12Thomas AndersMusic & Radio25.97×
13Andrea BergMusic & Radio25.44×
14Udo LindenbergMusic & Radio21.24×
15Peter MaffayMusic & Radio20.18×
16Vanessa MaiMusic & Radio19.67×
17Stefan MrossMusic & Radio18.41×
18Beatrice EgliMusic & Radio17.56×
19MichelleMusic & Radio15.75×
20Thomas GottschalkMovies & TV14.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Roland Kaiser audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Roland Kaiser audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
CreativityOPEN1.40×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Roland Kaiser audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Risk AppetiteTHRILL0.66×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Schlager audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Roland Kaiser over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/roland-kaiser-12290” · Methodology