For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 26, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AAuto Bierschneider | 417k | 94.9% | 41.3 | 34.4% | Car dealer |
| 2 | CCheckCars24 | 369k | 97.4% | 37.5 | 50.7% | Car dealer |
| 3 | GGraf Hardenberg | 180k | 93.6% | 41.3 | 34.4% | Car dealer |
| 4 | SScherer Gruppe | 166k | 95.4% | 41.1 | 32.3% | Car dealer |
| 5 | SSport Auto Plus | 130k | 96.6% | 40.1 | 35.3% | Car dealer |
| 6 | BBeresa | 92k | 90.6% | 41.1 | 32.3% | Car dealer |
| 7 | HHedin Automotive | 70k | 5.1% | 46.2 | 32.3% | Car dealer |
| 8 | BBrass Gruppe | 34k | 93.1% | 40.2 | 36.4% | Car dealer |
| 9 | VVan Mossel | 23k | 1.9% | 48.1 | 30.4% | Car dealer |
| 10 | AAutohaus Deckert | 19k | 90.6% | 41.2 | 33.5% | Car dealer |
| 11 | CCars.com | 13k | 0.3% | 35.6 | 32.5% | Car dealer |
| 12 | PPenske Automotive Group | 5.8k | 5.1% | 38.1 | 29.8% | Car dealer |
| 13 | SSonic Automotive | 3.3k | 1.5% | 36.6 | 31.5% | Car dealer |
| 14 | DDusseldorp BMW | 2.3k | 1.5% | 41.1 | 31.9% | Car dealer |
| 15 | VVroom | 612 | 1.3% | 35.5 | 33.0% | Car dealer |
| 16 | LLithia Motors | 449 | 0.3% | 36.1 | 32.7% | Car dealer |
| 17 | AAsbury Automotive Group | 230 | 0.2% | 35.9 | 32.8% | Car dealer |
| 18 | JJorssen | 182 | 1.0% | 46.8 | 35.3% | Car dealer |
| 19 | SSewell Automotive Companies | 141 | 0.8% | 38.6 | 33.4% | Car dealer |
| 20 | HHendrick Lexus Charlotte | 137 | 0.1% | 40.2 | 35.2% | Car dealer |
| 21 | AAuto Industriale | 125 | 2.1% | 40.1 | 35.3% | Car dealer |
| 22 | NNeubauer Distribution | 118 | 7.2% | 41.2 | 29.9% | Car dealer |
| 23 | GGroup Vandecasteele | 114 | 2.0% | 48.5 | 29.5% | Car dealer |
| 24 | AAutogepy | 110 | 0.2% | 40.1 | 35.3% | Car dealer |
| 25 | AActena Automobiles | 95 | 2.8% | 40.1 | 33.2% | Car dealer |
| 26 | DD&O Automotive Group | 55 | 0.1% | 39.9 | 33.2% | Car dealer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car dealers compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each car dealer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest car dealer in Germany?
Auto Bierschneider currently leads with an estimated audience of 417k people in Germany.