Rascasse Audience Intelligence

Harry Potter Viewer Demographics in United Kingdom

Harry Potter has an estimated audience of 17.1M people in United Kingdom.

#1among Action in United Kingdom
#1among movies & series in United Kingdom
#12in Movies & TV

The average Harry Potter fan in United Kingdom is 35.7 years old, more female, and lives primarily in South East.

By number of fans, Harry Potter ranks #1 among the 420 objects in Action in United Kingdom — 48.8× the group median.

Its fans are 5.5 years younger than the group average of 41.2.

Women make up 61.0% of the fan base, 19.4 percentage points more than the group average.

Compared with the other 419 objects in Action, Harry Potter fans stand out for their interest in Maggie Smith, Catherine O'Hara and Millie Bobby Brown.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Top affinities include Maggie Smith, Catherine O'Hara, Stranger Things, with strongest over-indexing on Maggie Smith (4.37× the country average).

Demographically, the Harry Potter audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.

The typical Harry Potter fan in United Kingdom is more female, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for Maggie Smith.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.1M
in United Kingdom
Gender
61.0%♀
39.0% male
Age
35.7
average years
Country rank
#182
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Harry Potter viewers

61.0% are female, 39.0% are male, average age 35.7.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Harry Potter audience in United Kingdom
MetricValue
Female61.0%
Male39.0%
Average age35.7
Estimated audience size17.1M
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Harry Potter audience in United Kingdom
Age bracketShare%
16-2428%
25-3425%
35-4418%
45-5416%
55+13%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Harry Potter audience comes from United Kingdom.

Worldwide audience distribution share by country for Harry Potter
CountryShare
United States23.2%
Brazil13.5%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Harry Potter fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~2M1.44×
02Yorkshire and the Humber~2M1.39×
03North East~800K1.12×
04Wales~800K1.04×
05South East~2.5M1.03×
06Scotland~1.5M1.02×
07Northern Ireland~500K0.95×
08South West~1.5M0.87×
09East Midlands~1M0.86×
10East of England~1.5M0.82×
11North West~900K0.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Harry Potter audience vs. the country average
#·InterestCategoryAffinity×
01Maggie SmithMovies & TV4.37×
02Catherine O'HaraMovies & TV2.64×
03Stranger ThingsMovies & TV2.61×
04Millie Bobby BrownMovies & TV2.49×
05The EntertainerMovies & TV2.40×
06The WorksShopping2.38×
07YouTube MusicMusic & Radio2.34×
08DuneMovies & TV2.23×
09Walt Disney WorldTravel & Leisure2.21×
10DisneylandTravel & Leisure2.04×
11ZendayaMovies & TV2.03×
12Broadway theatreTravel & Leisure1.87×
13Game of ThronesMovies & TV1.80×
14Video gamesGames1.72×
15LivemusicMusic & Radio1.72×
16Britney SpearsMusic & Radio1.58×
17HobbycraftHome & Garden1.57×
18Fiction booksLiterature1.54×
19Taylor SwiftMusic & Radio1.54×
20ComicsLiterature1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Harry Potter audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Harry Potter audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.32×
ExtroversionTHRILL1.22×
Healthy LifestyleBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Harry Potter audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Action audiences in United Kingdom

See Harry Potter audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Harry Potter over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/harry-potter-13929” · Methodology