Tesla Motors has an estimated audience of 4.7M people in United Kingdom.
The average Tesla Motors fan in United Kingdom is 44.4 years old, more male, and lives primarily in South East.
By number of fans, Tesla Motors ranks #7 among the 111 objects in Car manufacturer in United Kingdom — 28.3× the group median.
Its fans are 0.9 years older than the group average of 43.5.
Women make up 27.2% of the fan base, 3.6 percentage points fewer than the group average.
Compared with the other 110 objects in Car manufacturer, Tesla Motors fans stand out for their interest in Tesla Model X, Hybrid electric vehicle and What Car?.
Most fans live in South East, Greater London, North West.
Top affinities include Tesla Model X, Hybrid electric vehicle, What Car?, with strongest over-indexing on Tesla Model X (10.44× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Tesla Motors fan in United Kingdom is more male, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tesla Model X.
27.2% are female, 72.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 44.4 |
| Estimated audience size | 4.7M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 11% | |
| 25-34 | 16% | |
| 35-44 | 19% | |
| 45-54 | 22% | |
| 55+ | 32% |
of the worldwide Tesla Motors audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.3% |
| France | 6.6% |
| Germany | 6.5% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.20× | |
| 02 | East of England | ~500K | 1.19× | |
| 03 | East Midlands | ~400K | 1.17× | |
| 04 | South East | ~700K | 1.10× | |
| 05 | Greater London | ~700K | 1.09× | |
| 06 | Wales | ~200K | 1.09× | |
| 07 | South West | ~400K | 1.06× | |
| 08 | Scotland | ~400K | 1.02× | |
| 09 | Northern Ireland | ~100K | 0.89× | |
| 10 | West Midlands | ~300K | 0.78× | |
| 11 | North East | ~100K | 0.73× | |
| 12 | Yorkshire and the Humber | ~300K | 0.69× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Model X | Cars & Mobility | 10.44× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 8.69× | ||
| 03 | What Car? | Cars & Mobility | 8.51× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 8.37× | ||
| 05 | Elon Musk | Business & Career | 7.49× | ||
| 06 | SpaceX | Cars & Mobility | 6.38× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 5.90× | ||
| 08 | Škoda Auto | Cars & Mobility | 5.16× | ||
| 09 | Family car | Cars & Mobility | 4.89× | ||
| 10 | Solar power | Home & Garden | 4.72× | ||
| 11 | Tesla Supercharger | Cars & Mobility | 4.55× | ||
| 12 | Sustainable energy | Home & Garden | 4.20× | ||
| 13 | Electric vehicle | Cars & Mobility | 4.19× | ||
| 14 | Hatchback | Cars & Mobility | 4.06× | ||
| 15 | Used Cars | Cars & Mobility | 3.86× | ||
| 16 | Hybrids | Cars & Mobility | 3.79× | ||
| 17 | Electric car | Cars & Mobility | 3.68× | ||
| 18 | Used car | Cars & Mobility | 3.09× | ||
| 19 | Octopus Energy | Home & Garden | 2.79× | ||
| 20 | Automobiles | Cars & Mobility | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.81× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Sustainability | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Creativity | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/tesla-motors-9857” · Methodology