Rascasse Audience Intelligence

AMC Theatres Target Market in United States

AMC Theatres has an estimated audience of 5.6M people in United States.

#2among Movie theater in United States#678among brands in United States#619in Movies & TV

The average AMC Theatres fan in United States is 41.1 years old, balanced, and lives primarily in New York.

By number of fans, AMC Theatres ranks #2 among the 40 objects in Movie theater in United States — 603.7× the group median.

Its fans are 6.2 years older than the group average of 34.9.

Women make up 54.8% of the fan base, 2.1 percentage points more than the group average.

Compared with the other 39 objects in Movie theater, AMC Theatres fans stand out for their interest in Wendi McLendon-Covey, Leslie Mann and Voodoo Doughnut.

Most fans live in New York, New Jersey, Georgia.

Top affinities include Wendi McLendon-Covey, Leslie Mann, Voodoo Doughnut, with strongest over-indexing on Wendi McLendon-Covey (17.35× the country average).

Demographically, the AMC Theatres audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical AMC Theatres fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Wendi McLendon-Covey.

Category: Movies & TV · Type: Brand · Subtype: Movie theater

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.6M
in United States
Gender
54.8%♀
45.2% male
Age
41.1
average years
Country rank
#6122
among all objects in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of AMC Theatres

54.8% are female, 45.2% are male, average age 41.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for AMC Theatres audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.1
Estimated audience size5.6M
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the AMC Theatres audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4421%
45-5422%
55+22%
Fig. 04

Worldwide distribution

95.4%

of the worldwide AMC Theatres audience comes from United States.

Worldwide audience distribution share by country for AMC Theatres
CountryShare
United States95.4%
Canada1.3%
India0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

AMC Theatres customers by region in United States
#RegionReachAffinity×
01New Jersey~900K5.99×
02Arizona~600K4.56×
03Georgia~700K3.72×
04New York~1M3.12×
05Pennsylvania~700K3.03×
06Connecticut~100K1.94×
07Kansas~70K1.37×
08Delaware~20K1.32×
09Alabama~100K1.25×
10Illinois~200K1.07×
11Montana~20K1.01×
12Colorado~100K1.00×
13Tennessee~100K0.98×
14Massachusetts~100K0.97×
15Missouri~100K0.97×
16Louisiana~80K0.97×
17Indiana~100K0.93×
18Florida~300K0.89×
19Maryland~90K0.83×
20Oklahoma~60K0.83×
21North Carolina~100K0.79×
22California~500K0.77×
23Washington, District of Columbia~9K0.76×
24Washington~90K0.70×
25Texas~300K0.69×
26Ohio~100K0.63×
27Minnesota~60K0.62×
28Virginia~90K0.60×
29Nevada~30K0.60×
30Michigan~90K0.56×
31New Mexico~20K0.56×
32New Hampshire~10K0.55×
33Nebraska~20K0.54×
34West Virginia~20K0.54×
35North Dakota~7K0.54×
36Arkansas~30K0.50×
37Iowa~20K0.46×
38South Dakota~7K0.46×
39South Carolina~40K0.43×
40Alaska~5K0.43×
41Utah~20K0.42×
42Rhode Island~8K0.42×
43Idaho~10K0.41×
44Vermont~4K0.41×
45Wisconsin~40K0.39×
46Kentucky~30K0.37×
47Mississippi~20K0.34×
48Oregon~20K0.33×
49Hawaii~8K0.32×
50Maine~7K0.32×
Fig. 06

Affinity by region

Affinity by region — AMC Theatres, United States
0.32×1.00×5.99×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the AMC Theatres audience vs. the country average
#·InterestCategoryAffinity×
01Wendi McLendon-CoveyMovies & TV17.35×
02Leslie MannMovies & TV17.16×
03Voodoo DoughnutFood & Beverages15.51×
04Box Office MojoMovies & TV14.99×
05Chronicle (film)Movies & TV14.29×
06Tron: LegacyMovies & TV14.16×
07Donald SutherlandMovies & TV14.11×
08Forrest GumpMovies & TV13.31×
09GodzillaMovies & TV10.27×
10Internet Movie DatabaseMovies & TV10.10×
11FandangoMovies & TV9.45×
12Deadline.comNews9.11×
13Interstellar (film)Movies & TV8.76×
14Cold Stone CreameryFood & Beverages8.58×
15Scary Movie (film series)Movies & TV8.27×
16Panda ExpressFood & Beverages7.75×
17DuneMovies & TV7.34×
18Rotten TomatoesMovies & TV6.72×
19Diane KeatonMovies & TV4.38×
20SubwayFood & Beverages2.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the AMC Theatres audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the AMC Theatres audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Community OrientationOPEN1.13×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the AMC Theatres audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Healthy LifestyleBALANCE0.96×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in AMC Theatres over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/amc-theatres-13220” · Methodology