Rascasse Audience Intelligence

COS Target Market in Germany

COS has an estimated audience of 4.1M people in Germany.

#1among Mainstream fashion shop in Germany
#169among brands in Germany
#76in Shopping

The average COS fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, COS ranks #1 among the 5 objects in Mainstream fashion shop in Germany — 1.9× the group median.

Its fans are 1.0 years younger than the group average of 36.6.

Compared with the other 4 objects in Mainstream fashion shop, COS fans stand out for their interest in Child development, Home Interior Design and Unique Gifts.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Gina Tricot, Child development, Home Interior Design, with strongest over-indexing on Gina Tricot (4.89× the country average).

Demographically, the COS audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Individualism.

The typical COS fan in Germany is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in Germany
Gender
71.5%♀
28.5% male
Age
35.6
average years
Country rank
#1398
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of COS

71.5% are female, 28.5% are male, average age 35.6.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for COS audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age35.6
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the COS audience in Germany
Age bracketShare%
16-2428%
25-3423%
35-4421%
45-5418%
55+10%
Fig. 04

Worldwide distribution

9.5%

of the worldwide COS audience comes from Germany.

Worldwide audience distribution share by country for COS
CountryShare
China11.2%
Germany9.5%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

COS customers by region in Germany
#RegionReachAffinity×
01Berlin~500K2.66×
02Hamburg~200K1.95×
03Hessen~400K1.35×
04Bayern~900K1.29×
05Nordrhein-Westfalen~1M1.17×
06Bremen~40K1.03×
07Baden-Württemberg~600K1.02×
08Niedersachsen~300K0.84×
09Schleswig-Holstein~100K0.79×
10Rheinland-Pfalz~200K0.77×
11Brandenburg~90K0.68×
12Sachsen~100K0.67×
13Saarland~30K0.53×
14Mecklenburg-Vorpommern~40K0.45×
15Sachsen-Anhalt~50K0.43×
16Thüringen~50K0.43×
Fig. 06

Affinity by region

Affinity by region — COS, Germany
0.43×1.00×2.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the COS audience vs. the country average
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires4.89×
02Child developmentBusiness & Career3.20×
03Home Interior DesignHome & Garden3.12×
04Unique GiftsShopping2.93×
05Handmade CraftsKids & Family2.93×
06Architecture & Interior DesignHome & Garden2.92×
07Home InteriorsHome & Garden2.89×
08Health And BeautyBeauty & Wellness2.89×
09HandmadeHome & Garden2.63×
10DecorationHome & Garden2.58×
11Home DesignHome & Garden2.51×
12PrimarkShopping2.49×
13Dog loversPets & Animals2.48×
14Horse & RiderPets & Animals2.42×
15Healthy habitsHealth2.26×
16Horse trainingPets & Animals2.25×
17Horse breedingPets & Animals2.24×
18C&AShopping2.06×
19DeichmannShopping1.93×
20Women's clothingFashion & Accessoires1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the COS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the COS audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
IndividualismJOY1.31×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the COS audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.40×
SpiritualityBALANCE0.43×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion shop audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in COS over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/cos-148784” · Methodology