Rascasse Audience Intelligence

Hawkers Co. Target Market in United States

Hawkers Co. has an estimated audience of 442K people in United States.

#12among Eyewear in United States
#4551among brands in United States#1426in Fashion & Accessoires

The average Hawkers Co. fan in United States is 35.4 years old, balanced, and lives primarily in Florida.

By number of fans, Hawkers Co. ranks #12 among the 40 objects in Eyewear in United States — 2.3× the group median.

Its fans are 0.6 years younger than the group average of 36.0.

Women make up 51.8% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 39 objects in Eyewear, Hawkers Co. fans stand out for their interest in Royal Botanic Gardens, Kew, Turkish folk music and Little Tony.

Most fans live in Florida, North Carolina, Georgia.

Top affinities include Royal Botanic Gardens, Kew, Turkish folk music, Little Tony, with strongest over-indexing on Royal Botanic Gardens, Kew (150.02× the country average).

Demographically, the Hawkers Co. audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

The typical Hawkers Co. fan in United States is balanced, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Royal Botanic Gardens, Kew.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
442K
in United States
Gender
51.8%♀
48.2% male
Age
35.4
average years
Country rank
#41039
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hawkers Co.

51.8% are female, 48.2% are male, average age 35.4.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Hawkers Co. audience in United States
MetricValue
Female51.8%
Male48.2%
Average age35.4
Estimated audience size442K
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Hawkers Co. audience in United States
Age bracketShare%
16-2431%
25-3423%
35-4418%
45-5417%
55+12%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Hawkers Co. audience comes from United States.

Worldwide audience distribution share by country for Hawkers Co.
CountryShare
Spain31.7%
United States10.9%
Mexico10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hawkers Co. customers by region in United States
#RegionReachAffinity×
01Idaho~30K10.76×
02Florida~200K6.72×
03Tennessee~60K6.10×
04North Carolina~70K5.00×
05Georgia~70K4.51×
06Washington, District of Columbia~2K2.73×
07Maryland~20K1.87×
08Virginia~20K1.79×
09Texas~30K1.05×
10Alaska<1K0.79×
11North Dakota<1K0.78×
12Vermont<1K0.78×
13South Carolina~6K0.77×
14South Dakota<1K0.76×
15Montana~1K0.74×
16Delaware<1K0.74×
17Rhode Island<1K0.67×
18West Virginia~2K0.64×
19Maine~1K0.64×
20Hawaii~1K0.62×
21New Hampshire~1K0.62×
22New Mexico~2K0.60×
23Nebraska~2K0.59×
24Iowa~2K0.56×
25Mississippi~2K0.56×
26Arkansas~2K0.54×
27Kansas~2K0.53×
28Kentucky~3K0.52×
29Oklahoma~3K0.49×
30Utah~2K0.49×
31Colorado~4K0.47×
32Louisiana~3K0.47×
33Alabama~3K0.46×
34New York~10K0.45×
35Connecticut~2K0.45×
36Nevada~2K0.45×
37Oregon~2K0.42×
38Indiana~4K0.40×
39Missouri~3K0.40×
40Wisconsin~3K0.40×
41Washington~4K0.39×
42Minnesota~3K0.39×
43Massachusetts~3K0.37×
44Ohio~5K0.35×
45Arizona~4K0.35×
46Michigan~5K0.34×
47New Jersey~4K0.34×
48California~20K0.32×
49Illinois~5K0.32×
50Pennsylvania~5K0.32×
Fig. 06

Affinity by region

Affinity by region — Hawkers Co., United States
0.32×1.00×10.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hawkers Co. audience vs. the country average
#·InterestCategoryAffinity×
01Royal Botanic Gardens, KewTravel & Leisure150.02×
02Turkish folk musicMusic & Radio147.51×
03Little TonyMusic & Radio142.40×
04denteMusic & Radio142.40×
05XuxaFashion & Accessoires136.33×
06Mahindra BoleroCars & Mobility122.79×
07Mahindra TharCars & Mobility92.98×
08Zadie SmithLiterature87.73×
09Rooster TeethBusiness & Career84.95×
10ToothlessMovies & TV82.90×
11WaterstonesLiterature75.80×
12Costa SunglassesFashion & Accessoires58.95×
13SensodyneBeauty & Wellness48.80×
14ANNAMusic & Radio44.86×
15Smash MouthMusic & Radio38.56×
16Carmen ElectraMovies & TV35.21×
17Alan TudykMovies & TV31.65×
18Sunglass HutFashion & Accessoires25.81×
19Mo RoccaMovies & TV11.78×
20Tom CruiseMovies & TV8.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hawkers Co. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hawkers Co. audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
MindfulnessBALANCE1.87×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hawkers Co. audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.15×
Family OrientationCONSERVATISM0.59×
IndividualismJOY0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Eyewear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hawkers Co. over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hawkers-co-21910” · Methodology