Rascasse Audience Intelligence

How I Met Your Mother Viewer Demographics in United States

How I Met Your Mother has an estimated audience of 4.4M people in United States.

#133among TV series in United States
#288among movies & series in United States#847in Movies & TV

The average How I Met Your Mother fan in United States is 41.3 years old, more female, and lives primarily in California.

Its fans are 2.5 years older than the group average of 38.8.

Women make up 64.6% of the fan base, 8.9 percentage points more than the group average.

Compared with the other 4357 objects in TV series, How I Met Your Mother fans stand out for their interest in Alyson Hannigan, 2 Broke Girls and Nick Kroll.

Most fans live in California, Texas, New York.

Top affinities include Alyson Hannigan, 2 Broke Girls, Nick Kroll, with strongest over-indexing on Alyson Hannigan (59.38× the country average).

Demographically, the How I Met Your Mother audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Tradition.

The typical How I Met Your Mother fan in United States is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Alyson Hannigan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United States
Gender
64.6%♀
35.4% male
Age
41.3
average years
Country rank
#7529
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of How I Met Your Mother viewers

64.6% are female, 35.4% are male, average age 41.3.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for How I Met Your Mother audience in United States
MetricValue
Female64.6%
Male35.4%
Average age41.3
Estimated audience size4.4M
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the How I Met Your Mother audience in United States
Age bracketShare%
16-2416%
25-3419%
35-4420%
45-5421%
55+23%
Fig. 04

Worldwide distribution

25.6%

of the worldwide How I Met Your Mother audience comes from United States.

Worldwide audience distribution share by country for How I Met Your Mother
CountryShare
United States25.6%
Brazil7.9%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

How I Met Your Mother fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.29×
02Idaho~30K1.21×
03Colorado~90K1.12×
04New Jersey~100K1.11×
05Washington~100K1.11×
06Massachusetts~100K1.11×
07Oregon~60K1.11×
08California~600K1.10×
09Connecticut~50K1.10×
10Missouri~90K1.09×
11New York~300K1.08×
12Arizona~100K1.08×
13Kansas~40K1.08×
14Montana~20K1.08×
15Illinois~200K1.06×
16Minnesota~80K1.06×
17New Hampshire~20K1.06×
18Texas~300K1.05×
19Oklahoma~50K1.05×
20Ohio~200K1.04×
21Indiana~90K1.04×
22Wisconsin~80K1.04×
23Iowa~40K1.04×
24North Dakota~10K1.04×
25Vermont~9K1.03×
26Pennsylvania~200K1.02×
27Michigan~100K1.02×
28Nebraska~30K1.01×
29Maine~20K1.00×
30Arkansas~40K0.99×
31New Mexico~30K0.99×
32Rhode Island~10K0.98×
33Kentucky~60K0.97×
34South Dakota~10K0.97×
35Tennessee~90K0.96×
36Virginia~100K0.95×
37Florida~300K0.93×
38Nevada~40K0.93×
39Alaska~9K0.92×
40North Carolina~100K0.91×
41Maryland~70K0.91×
42Georgia~100K0.87×
43South Carolina~60K0.87×
44West Virginia~20K0.87×
45Hawaii~20K0.86×
46Washington, District of Columbia~8K0.84×
47Delaware~10K0.83×
48Alabama~50K0.79×
49Louisiana~50K0.76×
50Mississippi~30K0.73×
Fig. 06

Affinity by region

Affinity by region — How I Met Your Mother, United States
0.73×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the How I Met Your Mother audience vs. the country average
#·InterestCategoryAffinity×
01Alyson HanniganMovies & TV59.38×
022 Broke GirlsMovies & TV27.67×
03Nick KrollMovies & TV26.52×
04Arrested Development (TV series)Movies & TV21.56×
05Neil Patrick HarrisMovies & TV19.23×
06American Pie (film series)Movies & TV18.29×
07Patton OswaltMovies & TV16.67×
08Brooklyn Nine-NineMovies & TV15.51×
09Step Brothers (film)Movies & TV15.35×
10Jordan PeeleMovies & TV15.00×
11BoJack HorsemanMovies & TV14.42×
12Steve CarellMovies & TV12.47×
13Kristen WiigMovies & TV12.46×
14Larry DavidMovies & TV11.30×
15John MulaneyMovies & TV11.28×
16Gilmore GirlsMovies & TV10.89×
17Sex and the CityMovies & TV8.85×
18Seth RogenMovies & TV8.52×
19Jim CarreyMovies & TV8.48×
20Harry PotterMovies & TV3.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the How I Met Your Mother audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the How I Met Your Mother audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.24×
TraditionCONSERVATISM1.15×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the How I Met Your Mother audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in How I Met Your Mother over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/how-i-met-your-mother-5576” · Methodology