Rascasse Audience Intelligence

Love Is Blind Viewer Demographics in United States

Love Is Blind has an estimated audience of 2.9M people in United States.

#1among Reality TV in United States#585among movies & series in United States#1531in Movies & TV

The average Love Is Blind fan in United States is 36.0 years old, balanced, and lives primarily in California.

By number of fans, Love Is Blind ranks #1 among the 63 objects in Reality TV in United States — 5,819.3× the group median.

Women make up 54.5% of the fan base, 1.2 percentage points more than the group average.

Compared with the other 62 objects in Reality TV, Love Is Blind fans stand out for their interest in Tinder, malwarebytes and Fogo de Chão.

Interest is seasonal: February, March and October account for 54% of the year's searches, December is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Tinder, malwarebytes, Fogo de Chão, with strongest over-indexing on Tinder (13.69× the country average).

Demographically, the Love Is Blind audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Individualism.

The typical Love Is Blind fan in United States is balanced, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Tinder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality TV

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
54.5%♀
45.5% male
Age
36.0
average years
Country rank
#10809
among all objects in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Love Is Blind viewers

54.5% are female, 45.5% are male, average age 36.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Love Is Blind audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.0
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Love Is Blind audience in United States
Age bracketShare%
16-2433%
25-3419%
35-4417%
45-5417%
55+15%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Love Is Blind audience comes from United States.

Worldwide audience distribution share by country for Love Is Blind
CountryShare
United States44.8%
Poland8.0%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Love Is Blind fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.89×
02Minnesota~80K1.55×
03Massachusetts~80K1.36×
04Maryland~70K1.27×
05Arizona~80K1.22×
06Ohio~100K1.21×
07Michigan~100K1.21×
08Washington~80K1.20×
09Virginia~90K1.17×
10Rhode Island~10K1.17×
11Colorado~60K1.15×
12Oregon~40K1.14×
13New York~200K1.13×
14Connecticut~30K1.12×
15Illinois~100K1.11×
16California~400K1.08×
17New Jersey~90K1.08×
18Alaska~7K1.08×
19Alabama~50K1.05×
20New Hampshire~10K1.05×
21Wisconsin~50K1.03×
22North Carolina~100K1.02×
23Pennsylvania~100K1.00×
24Georgia~100K0.99×
25Vermont~5K0.97×
26Texas~200K0.94×
27Maine~10K0.94×
28Delaware~8K0.93×
29Tennessee~60K0.92×
30Utah~30K0.92×
31North Dakota~6K0.92×
32Nebraska~20K0.91×
33Idaho~10K0.91×
34Florida~200K0.90×
35Kansas~20K0.90×
36Montana~8K0.90×
37Missouri~50K0.89×
38Kentucky~30K0.89×
39Nevada~20K0.87×
40South Carolina~40K0.86×
41Louisiana~30K0.85×
42Oklahoma~30K0.85×
43Iowa~20K0.84×
44South Dakota~6K0.84×
45Hawaii~10K0.83×
46Indiana~50K0.82×
47Arkansas~20K0.76×
48West Virginia~10K0.76×
49New Mexico~10K0.72×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Love Is Blind, United States
0.67×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Love Is Blind audience vs. the country average
#·InterestCategoryAffinity×
01TinderInternet & Social Media13.69×
02malwarebytesTechnology & Electronics10.65×
03Fogo de ChãoFood & Beverages7.23×
04Pep GuardiolaSports6.40×
05CougarKids & Family6.18×
06Nick OffermanMovies & TV5.07×
07Philz CoffeeFood & Beverages4.42×
08I, Robot (film)Movies & TV4.08×
09PandoraFashion & Accessoires2.41×
10EHarmonyInternet & Social Media2.15×
11Micro CenterShopping2.03×
12Casey's General StoresFood & Beverages1.95×
13Real propertyHome & Garden1.91×
14Virtual realityTechnology & Electronics1.82×
15Diaper bagKids & Family1.74×
16NintendoGames1.59×
17SteamGames1.57×
18DatingKids & Family1.56×
19Gaming computerTechnology & Electronics1.54×
20Valentine's DayKids & Family1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Love Is Blind audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Love Is Blind audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.18×
IndividualismJOY1.16×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Love Is Blind audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
SustainabilityBALANCE0.92×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Love Is Blind over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/love-is-blind-10007935” · Methodology