Rascasse Audience Intelligence

Modern Family Viewer Demographics in United States

Modern Family has an estimated audience of 7.4M people in United States.

#65among TV series in United States
#118among movies & series in United States#412in Movies & TV

The average Modern Family fan in United States is 42.5 years old, more female, and lives primarily in California.

By number of fans, Modern Family ranks #65 among the 4358 objects in TV series in United States — 0.8× the group median.

Its fans are 3.7 years older than the group average of 38.8.

Women make up 62.2% of the fan base, 6.5 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Modern Family fans stand out for their interest in Ed O'Neill, 500 Days of Summer and Liv and Maddie.

Most fans live in California, Texas, New York.

Top affinities include Ed O'Neill, 500 Days of Summer, Liv and Maddie, with strongest over-indexing on Ed O'Neill (41.37× the country average).

Demographically, the Modern Family audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Modern Family fan in United States is more female, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Ed O'Neill.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
62.2%♀
37.8% male
Age
42.5
average years
Country rank
#4782
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Modern Family viewers

62.2% are female, 37.8% are male, average age 42.5.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Modern Family audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.5
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Modern Family audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4420%
45-5423%
55+26%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Modern Family audience comes from United States.

Worldwide audience distribution share by country for Modern Family
CountryShare
United States31.0%
United Kingdom6.4%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Modern Family fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.36×
02California~1M1.16×
03Arizona~200K1.16×
04New Mexico~50K1.16×
05Texas~600K1.14×
06Oregon~100K1.14×
07Colorado~100K1.12×
08Washington~200K1.09×
09Idaho~40K1.09×
10Massachusetts~200K1.08×
11Illinois~300K1.07×
12Missouri~100K1.07×
13Kansas~70K1.07×
14Connecticut~80K1.06×
15New Jersey~200K1.05×
16Indiana~200K1.05×
17Oklahoma~90K1.05×
18Michigan~200K1.04×
19Alaska~20K1.04×
20Kentucky~100K1.03×
21Iowa~70K1.03×
22Nevada~70K1.02×
23Wisconsin~100K1.01×
24Minnesota~100K1.01×
25New Hampshire~30K1.01×
26Pennsylvania~300K1.00×
27Nebraska~40K1.00×
28Rhode Island~20K1.00×
29Ohio~300K0.99×
30North Carolina~200K0.98×
31Montana~20K0.98×
32New York~400K0.97×
33Virginia~200K0.96×
34Arkansas~60K0.96×
35Georgia~200K0.95×
36Tennessee~200K0.95×
37Maine~30K0.95×
38Maryland~100K0.93×
39South Dakota~20K0.93×
40North Dakota~20K0.93×
41Hawaii~30K0.92×
42West Virginia~40K0.91×
43Florida~400K0.90×
44Vermont~10K0.90×
45South Carolina~100K0.87×
46Alabama~100K0.85×
47Delaware~20K0.84×
48Louisiana~90K0.83×
49Washington, District of Columbia~10K0.78×
50Mississippi~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Modern Family, United States
0.77×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Modern Family audience vs. the country average
#·InterestCategoryAffinity×
01Ed O'NeillMovies & TV41.37×
02500 Days of SummerMovies & TV20.85×
03Liv and MaddieMovies & TV18.89×
04Little Miss SunshineMovies & TV18.76×
05Olivia ColmanMovies & TV18.63×
06Ariel WinterMovies & TV15.47×
07Arrested Development (TV series)Movies & TV14.87×
08Tina FeyMovies & TV13.94×
09Sarah HylandMovies & TV13.50×
10Max GreenfieldMovies & TV13.25×
11Benedict CumberbatchMovies & TV11.66×
12The Crown (TV series)Movies & TV11.49×
13Julie BowenMovies & TV11.33×
14Weeds (TV series)Movies & TV9.57×
15High PotentialMovies & TV7.68×
16Sex and the CityMovies & TV4.87×
17Harry PotterMovies & TV2.77×
18Rock musicMusic & Radio1.87×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Modern Family audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Modern Family audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.81×
Design AffinityPREMIUM1.36×
Pet OwnershipJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Modern Family audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
PatriotismCONSERVATISM0.81×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Modern Family over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/modern-family-7655” · Methodology