Rascasse Audience Intelligence

United States Postal Service Target Market in United States

United States Postal Service has an estimated audience of 61M people in United States.

#1among Logistics in United States
#22among brands in United States#42in Business & Career

The average United States Postal Service fan in United States is 44.2 years old, balanced, and lives primarily in California.

By number of fans, United States Postal Service ranks #1 among the 47 objects in Logistics in United States — 3,557.1× the group median.

Its fans are 2.9 years older than the group average of 41.3.

Women make up 53.6% of the fan base, 12.1 percentage points more than the group average.

Compared with the other 46 objects in Logistics, United States Postal Service fans stand out for their interest in DHL Supply Chain, City Farmhouse and Alaskan Husky.

Most fans live in California, Florida, Texas.

Top affinities include DHL Supply Chain, City Farmhouse, Alaskan Husky, with strongest over-indexing on DHL Supply Chain (22.3× the country average).

Demographically, the United States Postal Service audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Tradition.

The typical United States Postal Service fan in United States is balanced, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for DHL Supply Chain.

Category: Business & Career · Type: Brand · Subtype: Logistics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
61M
in United States
Gender
53.6%♀
46.4% male
Age
44.2
average years
Country rank
#270
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of United States Postal Service

53.6% are female, 46.4% are male, average age 44.2.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for United States Postal Service audience in United States
MetricValue
Female53.6%
Male46.4%
Average age44.2
Estimated audience size61M
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the United States Postal Service audience in United States
Age bracketShare%
16-249%
25-3417%
35-4421%
45-5427%
55+26%
Fig. 04

Worldwide distribution

95.6%

of the worldwide United States Postal Service audience comes from United States.

Worldwide audience distribution share by country for United States Postal Service
CountryShare
United States95.6%
Puerto Rico1.4%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

United States Postal Service customers by region in United States
#RegionReachAffinity×
01Alaska~200K1.36×
02Hawaii~300K1.28×
03Florida~5M1.24×
04Colorado~1.5M1.24×
05New York~4.5M1.23×
06Washington~1.5M1.23×
07New Jersey~2M1.21×
08Oregon~900K1.20×
09Texas~4.5M1.14×
10New Mexico~400K1.14×
11Washington, District of Columbia~100K1.13×
12California~8M1.12×
13Maryland~1M1.09×
14Virginia~1.5M1.07×
15Nevada~600K1.07×
16Maine~300K1.07×
17North Carolina~2M1.06×
18South Carolina~1M1.06×
19Arizona~1.5M1.05×
20Utah~600K1.04×
21Rhode Island~200K1.03×
22Illinois~2.5M1.02×
23Massachusetts~1.5M1.02×
24Pennsylvania~2.5M1.01×
25Georgia~2M1.01×
26Minnesota~1M1.01×
27Oklahoma~700K1.00×
28Idaho~300K1.00×
29Tennessee~1.5M0.98×
30Vermont~100K0.98×
31Missouri~1M0.97×
32New Hampshire~200K0.97×
33Delaware~200K0.97×
34Connecticut~600K0.96×
35Montana~200K0.96×
36Wisconsin~1M0.94×
37Indiana~1M0.93×
38Kansas~500K0.93×
39Michigan~1.5M0.90×
40Arkansas~500K0.90×
41Ohio~2M0.89×
42Alabama~800K0.85×
43Kentucky~700K0.84×
44West Virginia~300K0.81×
45Louisiana~700K0.77×
46Nebraska~300K0.77×
47Mississippi~400K0.76×
48North Dakota~100K0.76×
49Iowa~400K0.72×
50South Dakota~100K0.71×
Fig. 06

Affinity by region

Affinity by region — United States Postal Service, United States
0.71×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the United States Postal Service audience vs. the country average
#·InterestCategoryAffinity×
01DHL Supply ChainBusiness & Career22.30×
02City FarmhouseHome & Garden21.32×
03Alaskan HuskyPets & Animals18.90×
04FedEx OfficeBusiness & Career16.51×
05FedEx GroundBusiness & Career14.56×
06UPS FreightBusiness & Career12.42×
07Box (company)Technology & Electronics11.71×
08DHL ExpressBusiness & Career11.38×
09The UPS StoreShopping9.72×
10Staples Inc.Business & Career8.81×
11United Parcel ServiceBusiness & Career8.33×
12MailBusiness & Career7.35×
13Package deliveryBusiness & Career7.28×
14FedExBusiness & Career7.17×
15Yahoo! FinanceBusiness & Career2.67×
16Truck driverCars & Mobility2.39×
17Delivery (commerce)Food & Beverages1.94×
18Freight transportCars & Mobility1.79×
19Wells FargoBusiness & Career1.65×
20Google DriveTechnology & Electronics1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the United States Postal Service audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the United States Postal Service audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.47×
TraditionCONSERVATISM1.41×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the United States Postal Service audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Luxury OrientationPREMIUM1.00×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Logistics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in United States Postal Service over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/united-states-postal-service-64576” · Methodology