Rascasse Audience Intelligence

Snowboarding Fan Demographics in United States

Snowboarding has an estimated audience of 11.3M people in United States.

#50among Sport in United States
#2068among topics in United States
#245in Sports

The average Snowboarding fan in United States is 38.1 years old, more male, and lives primarily in California.

By number of fans, Snowboarding ranks #50 among the 511 objects in Sport in United States.

Women make up 40.7% of the fan base, 1.9 percentage points fewer than the group average.

Compared with the other 510 objects in Sport, Snowboarding fans stand out for their interest in Sledding, Snowboard and Winter sport.

Interest is seasonal: January, November and December account for 55% of the year's searches, June is the quietest month.

Most fans live in California, New York, Pennsylvania.

Top affinities include Sledding, Snowboard, Winter sport, with strongest over-indexing on Sledding (5.23× the country average).

Demographically, the Snowboarding audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

The typical Snowboarding fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Sledding.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.3M
in United States
Gender
40.7%♀
59.3% male
Age
38.1
average years
Country rank
#3110
among all objects in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Snowboarding fans

40.7% are female, 59.3% are male, average age 38.1.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Snowboarding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age38.1
Estimated audience size11.3M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Snowboarding audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4419%
45-5418%
55+17%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Snowboarding audience comes from United States.

Worldwide audience distribution share by country for Snowboarding
CountryShare
United States18.6%
Japan11.3%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Snowboarding fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.90×
02Utah~200K1.89×
03Alaska~50K1.86×
04Idaho~100K1.78×
05Wyoming~30K1.61×
06Montana~60K1.54×
07Colorado~300K1.53×
08Minnesota~300K1.48×
09New Hampshire~60K1.44×
10Washington~400K1.37×
11Nevada~100K1.35×
12New Mexico~90K1.32×
13New Jersey~400K1.28×
14North Dakota~30K1.25×
15Pennsylvania~500K1.23×
16Michigan~400K1.23×
17Connecticut~200K1.23×
18Wisconsin~200K1.20×
19Massachusetts~300K1.19×
20Oregon~200K1.15×
21Maine~50K1.15×
22New York~800K1.10×
23South Dakota~30K1.07×
24California~1.5M1.05×
25West Virginia~60K0.97×
26Rhode Island~30K0.93×
27North Carolina~300K0.90×
28Virginia~300K0.90×
29Arizona~200K0.86×
30Ohio~300K0.84×
31Iowa~90K0.84×
32Delaware~30K0.84×
33Illinois~400K0.83×
34Maryland~200K0.82×
35Indiana~200K0.78×
36Nebraska~50K0.71×
37Kentucky~100K0.65×
38Hawaii~30K0.64×
39South Carolina~100K0.62×
40Tennessee~100K0.59×
41Kansas~60K0.57×
42Georgia~200K0.54×
43Missouri~100K0.52×
44Texas~400K0.51×
45Oklahoma~70K0.51×
46Arkansas~40K0.44×
47Florida~300K0.41×
48Alabama~70K0.41×
49Mississippi~40K0.41×
50Louisiana~60K0.37×
Fig. 06

Affinity by region

Affinity by region — Snowboarding, United States
0.37×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Snowboarding audience vs. the country average
#·InterestCategoryAffinity×
01SleddingSports5.23×
02SnowboardSports5.02×
03Winter sportSports3.65×
04Alpine skiingSports3.43×
05SkiSports2.87×
06SnowTravel & Leisure2.56×
07Ski resortTravel & Leisure2.52×
08Survival skillsPolitics & Society2.22×
09SkiingSports2.19×
10Turkey huntingSports2.12×
11Motorcycle racingCars & Mobility2.11×
12Sports equipmentSports2.00×
13Trophy huntingSports1.98×
14ColoradoTravel & Leisure1.96×
15REIFashion & Accessoires1.90×
16Golf equipmentSports1.90×
17Online shoppingShopping1.65×
18BoatingTravel & Leisure1.63×
19Outdoor enthusiastSports1.58×
20AutomobilesCars & Mobility1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Snowboarding audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Snowboarding audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.57×
Sports ActivityPOWER1.46×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Snowboarding audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
SpiritualityBALANCE0.93×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Snowboarding over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/snowboarding-16814” · Methodology