For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | IItalian cuisine | 42M | 16.6% | 41.1 | 59.2% | Cuisine |
| 2 | MMexican cuisine | 36M | 25.7% | 40.4 | 59.0% | Cuisine |
| 3 | CCuisine of the United States | 21M | 50.3% | 45.1 | 56.1% | Cuisine |
| 4 | VVegetarian cuisine | 21M | 14.8% | 39.2 | 63.0% | Cuisine |
| 5 | CChinese cuisine | 19M | 11.0% | 40.0 | 61.9% | Cuisine |
| 6 | MMediterranean cuisine | 19M | 23.1% | 43.4 | 59.1% | Cuisine |
| 7 | FFrench cuisine | 18M | 11.6% | 40.6 | 64.6% | Cuisine |
| 8 | JJapanese cuisine | 17M | 9.4% | 37.6 | 56.7% | Cuisine |
| 9 | LLatin American cuisine | 14M | 16.1% | 41.0 | 61.2% | Cuisine |
| 10 | Ssouthern food | 12M | 53.5% | 44.6 | 61.6% | Cuisine |
| 11 | IIndian cuisine | 12M | 10.0% | 40.5 | 60.3% | Cuisine |
| 12 | GGerman cuisine | 11M | 13.1% | 41.3 | 60.6% | Cuisine |
| 13 | Sspicy food | 10M | 23.2% | 38.3 | 59.0% | Cuisine |
| 14 | SSpanish cuisine | 10M | 11.8% | 40.1 | 61.3% | Cuisine |
| 15 | KKorean cuisine | 9.7M | 7.2% | 36.7 | 61.2% | Cuisine |
| 16 | BBritish cuisine | 9.3M | 39.5% | 42.3 | 57.0% | Cuisine |
| 17 | GGlobal cuisine | 9M | 28.9% | 43.8 | 60.5% | Cuisine |
| 18 | AAsian cuisine | 8.5M | 25.8% | 38.9 | 62.8% | Cuisine |
| 19 | TThai cuisine | 8.4M | 8.2% | 39.8 | 63.3% | Cuisine |
| 20 | VVietnamese cuisine | 7.7M | 8.6% | 40.8 | 63.4% | Cuisine |
| 21 | EEuropean cuisine | 7.5M | 44.1% | 46.2 | 57.8% | Cuisine |
| 22 | TTex-Mex | 7M | 61.2% | 41.3 | 55.5% | Cuisine |
| 23 | NNew Mexican cuisine | 6.8M | 41.3% | 41.0 | 58.0% | Cuisine |
| 24 | GGreek cuisine | 6.4M | 8.8% | 40.6 | 63.8% | Cuisine |
| 25 | CCajun cuisine | 6.2M | 77.8% | 43.1 | 57.6% | Cuisine |
| 26 | MMiddle Eastern cuisine | 5.7M | 7.8% | 39.9 | 63.5% | Cuisine |
| 27 | EEnglish cuisine | 5.4M | 52.2% | 43.8 | 59.3% | Cuisine |
| 28 | FFusion cuisine | 3.6M | 28.8% | 44.9 | 60.6% | Cuisine |
| 29 | PPeruvian cuisine | 3.1M | 17.0% | 39.8 | 56.8% | Cuisine |
| 30 | AAfrican cuisine | 3.1M | 29.0% | 40.1 | 68.4% | Cuisine |
| 31 | TTurkish cuisine | 2.9M | 12.9% | 41.2 | 62.9% | Cuisine |
| 32 | MMexican street food | 2.9M | 49.2% | 36.6 | 60.6% | Cuisine |
| 33 | CCanadian cuisine | 2.8M | 52.3% | 45.9 | 54.4% | Cuisine |
| 34 | LLouisiana Creole cuisine | 2.7M | 67.7% | 45.3 | 60.4% | Cuisine |
| 35 | CCuisine of the Southwestern United States | 2.7M | 59.1% | 39.0 | 64.1% | Cuisine |
| 36 | HHaitian cuisine | 2.6M | 63.2% | 43.5 | 50.2% | Cuisine |
| 37 | CCaribbean cuisine | 2.6M | 44.0% | 42.7 | 51.9% | Cuisine |
| 38 | AAustralian cuisine | 2.5M | 63.0% | 44.2 | 49.1% | Cuisine |
| 39 | JJamaican cuisine | 2.4M | 50.7% | 39.8 | 53.2% | Cuisine |
| 40 | IIrish cuisine | 2M | 25.2% | 46.6 | 59.6% | Cuisine |
| 41 | CCuban cuisine | 1.8M | 40.4% | 38.5 | 58.7% | Cuisine |
| 42 | PPuerto Rican cuisine | 1.7M | 23.2% | 41.2 | 67.9% | Cuisine |
| 43 | CCantonese cuisine | 1.5M | 13.8% | 45.4 | 62.4% | Cuisine |
| 44 | AArab cuisine | 1.5M | 8.5% | 39.6 | 56.6% | Cuisine |
| 45 | PPortuguese cuisine | 1.4M | 12.0% | 45.4 | 55.1% | Cuisine |
| 46 | PPolish cuisine | 1.3M | 27.8% | 47.0 | 66.2% | Cuisine |
| 47 | NNative American cuisine | 1.3M | 64.7% | 44.5 | 64.7% | Cuisine |
| 48 | LLebanese cuisine | 1.3M | 11.6% | 40.0 | 57.0% | Cuisine |
| 49 | PPhilippine cuisine | 1.1M | 17.7% | 42.7 | 61.0% | Cuisine |
| 50 | BBrazilian cuisine | 1M | 13.0% | 41.2 | 52.9% | Cuisine |
| 51 | JJewish cuisine | 1M | 36.1% | 45.3 | 65.8% | Cuisine |
| 52 | PPakistani cuisine | 984k | 10.0% | 39.4 | 54.2% | Cuisine |
| 53 | SSouth Asian cuisine | 964k | 16.4% | 43.5 | 59.7% | Cuisine |
| 54 | AAmerican Chinese cuisine | 916k | 33.3% | 42.0 | 63.2% | Cuisine |
| 55 | EEthiopian cuisine | 905k | 20.1% | 39.6 | 62.0% | Cuisine |
| 56 | IIsraeli cuisine | 904k | 15.7% | 47.4 | 55.9% | Cuisine |
| 57 | TTaiwanese cuisine | 895k | 13.8% | 40.9 | 72.4% | Cuisine |
| 58 | SSyrian cuisine | 881k | 7.0% | 42.7 | 55.5% | Cuisine |
| 59 | IIndonesian cuisine | 823k | 8.7% | 35.6 | 58.4% | Cuisine |
| 60 | IIraqi cuisine | 806k | 10.0% | 42.4 | 56.3% | Cuisine |
| 61 | MMalaysian cuisine | 788k | 7.7% | 35.7 | 57.2% | Cuisine |
| 62 | SSouth African cuisine | 653k | 42.4% | 44.9 | 63.3% | Cuisine |
| 63 | PPunjabi cuisine | 589k | 11.1% | 38.3 | 55.4% | Cuisine |
| 64 | CColombian cuisine | 547k | 18.5% | 42.3 | 62.4% | Cuisine |
| 65 | TTamil cuisine | 531k | 9.3% | 39.0 | 58.4% | Cuisine |
| 66 | AArgentine cuisine | 509k | 9.2% | 42.9 | 61.2% | Cuisine |
| 67 | NNew American cuisine | 500k | 67.7% | 45.3 | 61.3% | Cuisine |
| 68 | AArmenian cuisine | 495k | 10.8% | 40.8 | 54.2% | Cuisine |
| 69 | VVenezuelan cuisine | 482k | 17.6% | 41.8 | 53.3% | Cuisine |
| 70 | SSouth Indian cuisine | 440k | 12.3% | 43.9 | 62.6% | Cuisine |
| 71 | RRussian cuisine | 425k | 22.9% | 42.6 | 56.4% | Cuisine |
| 72 | RRodízio | 422k | 24.4% | 43.0 | 50.4% | Cuisine |
| 73 | HHong Kong cuisine | 396k | 8.1% | 39.3 | 55.9% | Cuisine |
| 74 | MMoroccan cuisine | 389k | 5.6% | 34.3 | 55.5% | Cuisine |
| 75 | UUzbek cuisine | 378k | 94.3% | — | — | Cuisine |
| 76 | SSicilian cuisine | 375k | 13.4% | 43.5 | 57.9% | Cuisine |
| 77 | IItalian American cuisine | 369k | 37.5% | 42.6 | 52.4% | Cuisine |
| 78 | SSzechuan cuisine | 362k | 12.2% | 39.9 | 59.4% | Cuisine |
| 79 | BBengali cuisine | 360k | 8.9% | 38.7 | 50.7% | Cuisine |
| 80 | TTraditional food | 318k | 10.6% | 42.0 | 67.6% | Cuisine |
| 81 | NNorth Indian cuisine | 312k | 14.8% | 41.9 | 64.1% | Cuisine |
| 82 | AAustrian cuisine | 300k | 19.3% | 42.8 | 80.1% | Cuisine |
| 83 | RRomanian cuisine | 299k | 7.8% | 29.6 | 57.4% | Cuisine |
| 84 | HHunan cuisine | 272k | 91.3% | 45.4 | 48.9% | Cuisine |
| 85 | PPenang cuisine | 254k | 9.8% | 36.5 | 72.1% | Cuisine |
| 86 | PPersian Food | 250k | 8.5% | 42.6 | 62.1% | Cuisine |
| 87 | MMalay cuisine | 238k | 6.9% | 38.2 | 60.2% | Cuisine |
| 88 | YYakiniku | 202k | 3.0% | 36.9 | 57.8% | Cuisine |
| 89 | HHaute cuisine | 199k | 10.1% | 41.8 | 65.2% | Cuisine |
| 90 | NNepalese cuisine | 194k | 18.9% | 41.8 | 71.9% | Cuisine |
| 91 | JJapanese Chinese cuisine | 193k | 20.0% | 44.6 | 62.6% | Cuisine |
| 92 | CCuisine of Hawaii | 192k | 54.2% | 43.9 | 68.7% | Cuisine |
| 93 | HHungarian cuisine | 182k | 18.1% | 44.5 | 79.1% | Cuisine |
| 94 | DDanish cuisine | 168k | 42.3% | 44.6 | 60.7% | Cuisine |
| 95 | GGujarati cuisine | 167k | 8.4% | 42.1 | 56.8% | Cuisine |
| 96 | GGhanaian cuisine | 166k | 90.8% | — | — | Cuisine |
| 97 | MMongolian barbecue | 147k | 50.8% | 38.6 | 65.7% | Cuisine |
| 98 | CChilean cuisine | 147k | 9.3% | 40.7 | 48.4% | Cuisine |
| 99 | JJordanian cuisine | 143k | 5.1% | 39.5 | 57.3% | Cuisine |
| 100 | SScottish cuisine | 136k | 62.1% | 39.9 | 47.7% | Cuisine |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular cuisines compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each cuisine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest cuisine in United States?
Italian cuisine currently leads with an estimated audience of 42M people in United States.