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Popularity ranking · United States

The 100 most popular Regions in United States

This curated ranking covers the 100 largest regions in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 600 regions tracked in United States, the 100 ranked here account for the largest measured audience reach. California, Florida and Texas lead the list with a combined estimated audience of 223M people. Across all 100 entries the average audience size is 19M, and the largest, California, reaches around 83M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each region, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are updated quarterly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 California 83M 43.0 53.2% Region
2 Florida 71M 42.3 56.5% Region
3 Texas 70M 41.9 53.3% Region
4 Southern United States 52M 43.8 54.3% Region
5 Hollywood 49M 43.2 57.2% Region
6 Georgia (U.S. state) 46M 43.6 55.5% Region
7 Midwestern United States 44M 43.4 52.8% Region
8 North Carolina 44M 44.6 56.4% Region
9 Atlantic Ocean 39M 41.3 54.5% Region
10 Tennessee 39M 44.2 55.0% Region
11 Louisiana 39M 44.0 51.3% Region
12 Alabama 36M 44.6 53.6% Region
13 Michigan 34M 43.9 48.1% Region
14 Oklahoma 33M 44.1 54.4% Region
15 New Mexico 33M 45.0 51.9% Region
16 Pennsylvania 32M 44.5 56.2% Region
17 Virginia 32M 44.4 54.1% Region
18 Caribbean 31M 39.7 56.6% Region
19 Arizona 31M 44.2 53.2% Region
20 Illinois 31M 43.3 51.8% Region
21 Nevada 30M 43.6 50.1% Region
22 Arkansas 30M 44.3 53.8% Region
23 Western United States 29M 43.7 53.0% Region
24 South Carolina 29M 44.7 54.7% Region
25 Pacific Ocean 29M 40.4 53.6% Region
26 Wisconsin 29M 44.2 53.0% Region
27 Latin America 28M 37.7 53.3% Region
28 Colorado 27M 43.2 52.6% Region
29 Massachusetts 27M 44.5 55.5% Region
30 Alaska 26M 45.6 49.1% Region
31 Kentucky 26M 44.6 50.2% Region
32 Maryland 25M 44.8 52.5% Region
33 Southern California 24M 44.6 54.6% Region
34 Indiana 23M 44.1 53.7% Region
35 New England 20M 44.4 57.4% Region
36 Causeway Bay 20M 41.2 85.1% Region
37 Oregon 20M 44.4 51.6% Region
38 Los Angeles County, California 19M 42.1 57.1% Region
39 Idaho 18M 45.8 49.2% Region
40 Gulf Coast of the United States 16M 44.1 54.8% Region
41 Southeastern United States 16M 44.2 57.2% Region
42 East Asia 15M 42.4 55.6% Region
43 Milwaukee 15M 42.1 33.9% Region
44 Mediterranean Sea 15M 43.8 55.2% Region
45 South Florida 15M 43.4 52.3% Region
46 Long Island 15M 42.8 57.6% Region
47 Gulf of Mexico 15M 42.2 55.0% Region
48 Connecticut 14M 43.9 57.8% Region
49 San Diego County, California 14M 43.3 54.7% Region
50 West Virginia 14M 45.5 49.4% Region
51 Vermont 14M 46.5 51.7% Region
52 South Dakota 13M 46.3 46.7% Region
53 Cincinnati 13M 42.7 53.4% Region
54 Ontario 13M 42.3 52.7% Region
55 Middle East 13M 43.2 51.8% Region
56 Central America 13M 41.6 49.5% Region
57 Southeast Asia 12M 42.3 51.8% Region
58 Wyoming 11M 46.7 47.8% Region
59 Chicago metropolitan area 11M 42.4 54.3% Region
60 Kansas 11M 44.5 53.6% Region
61 South Asia 11M 41.8 58.6% Region
62 Maine 11M 46.1 54.6% Region
63 Northern California 11M 44.8 52.6% Region
64 Las Vegas Valley 11M 43.7 54.0% Region
65 Coast 11M 43.8 53.6% Region
66 Nebraska 10M 45.7 48.2% Region
67 Scotland 10M 45.1 54.7% Region
68 British Columbia 10M 43.2 51.6% Region
69 North Dakota 9.9M 46.3 46.4% Region
70 Tampa Bay Area 9.6M 43.8 55.9% Region
71 England 9.6M 42.6 59.2% Region
72 Pacific Northwest 8.3M 45.1 51.4% Region
73 Western Asia 8M 42.8 50.9% Region
74 West Africa 7.6M 41.7 57.5% Region
75 North Africa 7.5M 45.2 53.4% Region
76 Caribbean Sea 7.4M 39.4 53.7% Region
77 Polynesia 7M 43.7 59.1% Region
78 Arab world 7M 42.5 48.8% Region
79 Arlington County, Virginia 6.7M — — Region
80 Playa del Carmen 6.5M 39.6 57.0% Region
81 Riviera Maya 6.4M 40.5 57.3% Region
82 Jalisco 6.3M 39.6 45.4% Region
83 Appalachia 6.2M 47.6 53.0% Region
84 Central Europe 5.8M 47.9 49.2% Region
85 Indian subcontinent 5.6M 43.6 69.5% Region
86 Florida Keys 5.5M 46.9 56.4% Region
87 Dubai 5.5M 38.9 50.0% Region
88 Jejudo 5.4M 34.0 38.9% Region
89 Quintana Roo 5.4M 41.6 57.2% Region
90 Macau 5.3M 44.5 53.3% Region
91 East Africa 5.3M 41.8 47.9% Region
92 Eastern Europe 5.2M 45.7 43.9% Region
93 Grand Canyon 5.1M 46.8 51.7% Region
94 Bohemia 5M 36.8 80.0% Region
95 Great Lakes 4.9M 46.0 52.2% Region
96 Red Sea 4.8M 43.6 50.5% Region
97 State of Mexico 4.6M 39.4 51.6% Region
98 Baden-Württemberg 4.6M 44.7 27.7% Region
99 Lima 4.5M 39.5 49.3% Region
100 Judea 4.3M 47.6 68.8% Region

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Frequently asked questions

How is this list of the most popular regions compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each region by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest region in United States?

California currently leads with an estimated audience of 83M people in United States.

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