Rascasse Audience Intelligence

Blackcircles Target Market in United Kingdom

Blackcircles has an estimated audience of 443K people in United Kingdom.

#1412among brands in United Kingdom
#563in Cars & Mobility

The average Blackcircles fan in United Kingdom is 46.3 years old, more male, and lives primarily in South East.

Most fans live in South East, Scotland, North West.

Top affinities include Kwik Fit, Martin Brundle, Pierre Gasly, with strongest over-indexing on Kwik Fit (47.17× the country average).

Demographically, the Blackcircles audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

The typical Blackcircles fan in United Kingdom is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Kwik Fit.

Category: Cars & Mobility · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
443K
in United Kingdom
Gender
32.3%♀
67.7% male
Age
46.3
average years
Country rank
#14333
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Blackcircles

32.3% are female, 67.7% are male, average age 46.3.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Blackcircles audience in United Kingdom
MetricValue
Female32.3%
Male67.7%
Average age46.3
Estimated audience size443K
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Blackcircles audience in United Kingdom
Age bracketShare%
16-2410%
25-3412%
35-4417%
45-5424%
55+37%
Fig. 04

Worldwide distribution

75.0%

of the worldwide Blackcircles audience comes from United Kingdom.

Worldwide audience distribution share by country for Blackcircles
CountryShare
United Kingdom75.0%
Canada8.6%
Egypt5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Blackcircles customers by region in United Kingdom
#RegionReachAffinity×
01Scotland~60K1.61×
02East Midlands~50K1.39×
03South West~50K1.36×
04East of England~50K1.20×
05South East~70K1.17×
06North West~50K1.06×
07North East~10K0.84×
08Wales~20K0.75×
09Yorkshire and the Humber~30K0.71×
10Northern Ireland~8K0.68×
11West Midlands~30K0.66×
12Greater London~40K0.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Blackcircles audience vs. the country average
#·InterestCategoryAffinity×
01Kwik FitCars & Mobility47.17×
02Martin BrundleSports38.92×
03Pierre GaslySports37.46×
04Professor GreenMusic & Radio24.33×
05Raging BullMovies & TV23.07×
06Ideal WorldShopping16.53×
07HMVMusic & Radio15.06×
08Micah RichardsSports13.61×
09George RussellSports13.33×
10Greg JamesMovies & TV11.94×
11Emma WillisMovies & TV11.83×
12Vicky PattisonMovies & TV10.56×
13HamleysKids & Family10.43×
14Sharon OsbourneMovies & TV9.83×
15HalfordsCars & Mobility7.62×
16Hotel ChocolatFood & Beverages5.92×
17HSBCBusiness & Career5.86×
18Halifax (United Kingdom bank)Business & Career5.69×
19Holland & BarrettHealth4.39×
20Royal MailBusiness & Career3.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Blackcircles audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Blackcircles audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
Urban LifestyleOPEN1.40×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Blackcircles audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
CreativityOPEN0.97×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cars & Mobility audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Blackcircles over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/blackcircles-110602” · Methodology