A data profile of the people who buy, follow and care about Blackcircles in United Kingdom — modelled from more than twelve digital signal sources. Blackcircles has an estimated audience of 388,491 people in United Kingdom.
The average Blackcircles fan in United Kingdom is 45.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Kwik Fit, HMV, Halfords, with strongest over-indexing on Kwik Fit (47.17× the country average).
Demographically, the Blackcircles audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Blackcircles fan in United Kingdom is more male, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Kwik Fit.
The key figures that characterise the Blackcircles profile in United Kingdom.
32.3% are female, 67.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 45.6 |
| Estimated audience size | 388,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Blackcircles audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 76.1% |
| Canada | 8.6% |
| Egypt | 5.0% |
Where the Blackcircles audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~60K | 1.79× | |
| 02 | East Midlands | ~40K | 1.39× | |
| 03 | South West | ~40K | 1.36× | |
| 04 | East of England | ~40K | 1.20× | |
| 05 | South East | ~60K | 1.17× | |
| 06 | North West | ~40K | 1.06× | |
| 07 | North East | ~10K | 0.84× | |
| 08 | Wales | ~20K | 0.83× | |
| 09 | Northern Ireland | ~9K | 0.75× | |
| 10 | Yorkshire and the Humber | ~20K | 0.71× | |
| 11 | England | ~200K | 0.67× | |
| 12 | West Midlands | ~10K | 0.66× | |
| 13 | Greater London | ~30K | 0.61× |
The strongest cross-interests of the Blackcircles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Del Monte Foods | Food & Beverages | 78.19× | ||
| 02 | Kwik Fit | Cars & Mobility | 47.17× | ||
| 03 | Martin Brundle | Sports | 38.92× | ||
| 04 | Pierre Gasly | Sports | 37.46× | ||
| 05 | Professor Green | Music & Radio | 24.33× | ||
| 06 | Raging Bull | Movies & TV | 23.07× | ||
| 07 | Ideal World | Shopping | 16.53× | ||
| 08 | HMV | Music & Radio | 15.06× | ||
| 09 | Mark Wright (TV personality) | Movies & TV | 14.80× | ||
| 10 | George Russell | Sports | 13.33× | ||
| 11 | Emma Willis | Movies & TV | 11.83× | ||
| 12 | Vicky Pattison | Movies & TV | 10.56× | ||
| 13 | Hamleys | Kids & Family | 10.43× | ||
| 14 | Spar (retailer) | Shopping | 10.24× | ||
| 15 | Sharon Osbourne | Movies & TV | 9.83× | ||
| 16 | Halfords | Cars & Mobility | 7.62× | ||
| 17 | Hotel Chocolat | Food & Beverages | 5.92× | ||
| 18 | HSBC | Business & Career | 5.86× | ||
| 19 | Halifax (United Kingdom bank) | Business & Career | 5.69× | ||
| 20 | Royal Mail | Business & Career | 3.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Urban Lifestyle | OPEN | 1.40× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.95× | |
| Creativity | OPEN | 0.97× | |
| Extroversion | THRILL | 0.98× |
Blackcircles's target market in United Kingdom covers an estimated 388,491 people, concentrated in England and Scotland.
32.3% of the Blackcircles audience are female, 67.7% are male, with an average age of 45.6 years.
Blackcircles fans show strongest brand affinity for Kwik Fit (47.17×), HMV (15.06×), and Halfords (7.62×) over the country average.
Blackcircles fans in United Kingdom are most concentrated in England (reach ~200K), Scotland (reach ~60K), and South East (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Blackcircles itself, the audience over-indexes on HMV (15.06×), Halfords (7.62×), Martin Brundle (38.92×), and Halifax (United Kingdom bank) (5.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Blackcircles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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