A data profile of the people who buy, follow and care about Emma Willis in United Kingdom — modelled from more than twelve digital signal sources. Emma Willis has an estimated audience of 1,143,886 people in United Kingdom.
The average Emma Willis fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dailymotion, Sharon Osbourne, Amanda Holden, with strongest over-indexing on Dailymotion (17.87× the country average).
Demographically, the Emma Willis audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Emma Willis fan in United Kingdom is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Dailymotion.
The key figures that characterise the Emma Willis profile in United Kingdom.
72.7% are female, 27.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 43.4 |
| Estimated audience size | 1,143,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Emma Willis audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 70.2% |
| United States | 9.9% |
| Ireland | 2.3% |
Where the Emma Willis audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~70K | 1.44× | |
| 02 | Yorkshire and the Humber | ~100K | 1.31× | |
| 03 | North East | ~50K | 1.13× | |
| 04 | England | ~900K | 1.10× | |
| 05 | Scotland | ~100K | 1.04× | |
| 06 | Wales | ~70K | 1.02× | |
| 07 | South East | ~200K | 0.99× | |
| 08 | South West | ~80K | 0.90× | |
| 09 | East Midlands | ~70K | 0.87× | |
| 10 | Northern Ireland | ~30K | 0.86× | |
| 11 | East of England | ~90K | 0.81× | |
| 12 | North West | ~70K | 0.58× |
The strongest cross-interests of the Emma Willis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australia Post | Business & Career | 75.49× | ||
| 02 | Misano World Circuit Marco Simoncelli | Sports | 51.97× | ||
| 03 | Konkuk University | Business & Career | 49.28× | ||
| 04 | Chris Colfer | Movies & TV | 41.57× | ||
| 05 | Pineapple Express (film) | Movies & TV | 30.17× | ||
| 06 | Hackers | Movies & TV | 28.61× | ||
| 07 | Michael Owen | Sports | 23.96× | ||
| 08 | Dailymotion | Movies & TV | 17.87× | ||
| 09 | Seth Green | Movies & TV | 17.78× | ||
| 10 | Neil Patrick Harris | Movies & TV | 17.74× | ||
| 11 | Dannii Minogue | Fashion & Accessoires | 17.69× | ||
| 12 | Sarah Paulson | Movies & TV | 17.37× | ||
| 13 | Step Brothers (film) | Movies & TV | 15.99× | ||
| 14 | Michelle Keegan | Movies & TV | 13.04× | ||
| 15 | Ian Wright | Sports | 12.64× | ||
| 16 | Natasha Lyonne | Movies & TV | 12.51× | ||
| 17 | Greg James | Movies & TV | 12.47× | ||
| 18 | Amanda Holden | Movies & TV | 10.82× | ||
| 19 | Sharon Osbourne | Movies & TV | 10.36× | ||
| 20 | Kwik Fit | Cars & Mobility | 8.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.95× | |
| Individualism | JOY | 0.96× | |
| Pet Ownership | JOY | 0.97× |
Emma Willis has an estimated audience of 1,143,886 people in United Kingdom, concentrated in England and South East.
72.7% of Emma Willis fans are female, 27.3% are male, with an average age of 43.4 years.
Emma Willis fans show strongest brand affinity for Dailymotion (17.87×), Sharon Osbourne (10.36×), and Amanda Holden (10.82×) over the country average.
Emma Willis fans in United Kingdom are most concentrated in England (reach ~900K), South East (reach ~200K), and Yorkshire and the Humber (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Emma Willis itself, the audience over-indexes on Sharon Osbourne (10.36×), Amanda Holden (10.82×), Michael Owen (23.96×), and Michelle Keegan (13.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Emma Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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