Rascasse Audience Intelligence

The Lord of the Rings Viewer Demographics in United Kingdom

The Lord of the Rings has an estimated audience of 506K people in United Kingdom.

#806among movies & series in United Kingdom
#1992in Movies & TV

The average The Lord of the Rings fan in United Kingdom is 41.1 years old, more male, and lives primarily in South East.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Top affinities include Viggo Mortensen, Hugo Weaving, Liv Tyler, with strongest over-indexing on Viggo Mortensen (27.73× the country average).

Demographically, the The Lord of the Rings audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical The Lord of the Rings fan in United Kingdom is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Viggo Mortensen.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
506K
in United Kingdom
Gender
42.1%♀
57.9% male
Age
41.1
average years
Country rank
#12952
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Lord of the Rings viewers

42.1% are female, 57.9% are male, average age 41.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for The Lord of the Rings audience in United Kingdom
MetricValue
Female42.1%
Male57.9%
Average age41.1
Estimated audience size506K
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the The Lord of the Rings audience in United Kingdom
Age bracketShare%
16-2413%
25-3424%
35-4421%
45-5420%
55+22%
Fig. 04

Worldwide distribution

3.7%

of the worldwide The Lord of the Rings audience comes from United Kingdom.

Worldwide audience distribution share by country for The Lord of the Rings
CountryShare
Japan12.9%
United States12.8%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Lord of the Rings fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~60K1.31×
02Yorkshire and the Humber~50K1.31×
03North East~20K1.17×
04East of England~50K1.08×
05Scotland~40K1.02×
06Wales~20K0.99×
07Northern Ireland~10K0.99×
08South East~70K0.97×
09South West~40K0.84×
10East Midlands~30K0.84×
11North West~30K0.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Lord of the Rings audience vs. the country average
#·InterestCategoryAffinity×
01Viggo MortensenMovies & TV27.73×
02Hugo WeavingMovies & TV27.38×
03Liv TylerMovies & TV24.26×
04The HobbitMovies & TV23.25×
05Andy SerkisMovies & TV22.69×
06Cate BlanchettMovies & TV18.81×
07Elijah WoodMovies & TV17.89×
08Peter JacksonMovies & TV16.27×
09Ian McKellenMovies & TV14.15×
10Sean BeanMovies & TV13.83×
11Orlando BloomMovies & TV9.91×
12Games WorkshopGames8.25×
13The WitcherGames8.14×
14Miniature wargamingGames7.79×
15DuneMovies & TV6.55×
16Pedro PascalMovies & TV5.69×
17Game of ThronesMovies & TV3.52×
18Harry PotterMovies & TV2.79×
19Video gamesGames1.94×
20BBC iPlayerMovies & TV1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Lord of the Rings audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Lord of the Rings audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Early Adopter MentalityPOWER1.42×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Lord of the Rings audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
IndulgenceJOY0.70×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in The Lord of the Rings over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/the-lord-of-the-rings-11772” · Methodology