A data profile of the people who buy, follow and care about The Lord of the Rings in United Kingdom — modelled from more than twelve digital signal sources. The Lord of the Rings has an estimated audience of 1,886,774 people in United Kingdom.
The average The Lord of the Rings fan in United Kingdom is 40.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Viggo Mortensen, Liv Tyler, The Hobbit, with strongest over-indexing on Viggo Mortensen (27.73× the country average).
Demographically, the The Lord of the Rings audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Lord of the Rings fan in United Kingdom is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Viggo Mortensen.
The key figures that characterise the The Lord of the Rings profile in United Kingdom.
42.1% are female, 57.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 40.4 |
| Estimated audience size | 1,886,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide The Lord of the Rings audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 10.3% |
| Germany | 9.6% |
Where the The Lord of the Rings audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~1.5M | 2.24× | |
| 02 | Yorkshire and the Humber | ~200K | 1.31× | |
| 03 | West Midlands | ~100K | 1.31× | |
| 04 | North East | ~90K | 1.17× | |
| 05 | East of England | ~200K | 1.08× | |
| 06 | South East | ~200K | 0.97× | |
| 07 | South West | ~100K | 0.84× | |
| 08 | East Midlands | ~100K | 0.84× | |
| 09 | Northern Ireland | ~40K | 0.65× | |
| 10 | Scotland | ~100K | 0.62× | |
| 11 | Wales | ~70K | 0.62× | |
| 12 | North West | ~100K | 0.56× |
The strongest cross-interests of the The Lord of the Rings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viggo Mortensen | Movies & TV | 27.73× | ||
| 02 | Hugo Weaving | Movies & TV | 27.38× | ||
| 03 | Liv Tyler | Movies & TV | 24.26× | ||
| 04 | The Hobbit | Movies & TV | 23.25× | ||
| 05 | Andy Serkis | Movies & TV | 22.69× | ||
| 06 | Cate Blanchett | Movies & TV | 18.81× | ||
| 07 | Elijah Wood | Movies & TV | 17.89× | ||
| 08 | Peter Jackson | Movies & TV | 16.27× | ||
| 09 | Ian McKellen | Movies & TV | 14.15× | ||
| 10 | Sean Bean | Movies & TV | 13.83× | ||
| 11 | Orlando Bloom | Movies & TV | 9.91× | ||
| 12 | Games Workshop | Games | 8.25× | ||
| 13 | The Witcher | Games | 8.14× | ||
| 14 | Miniature wargaming | Games | 7.79× | ||
| 15 | Dune | Movies & TV | 6.55× | ||
| 16 | Pedro Pascal | Movies & TV | 5.69× | ||
| 17 | Game of Thrones | Movies & TV | 3.52× | ||
| 18 | Harry Potter | Movies & TV | 2.79× | ||
| 19 | Superman | Movies & TV | 2.61× | ||
| 20 | Video games | Games | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Social Media Usage | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Indulgence | JOY | 0.70× | |
| Luxury Orientation | PREMIUM | 0.71× |
The Lord of the Rings has an estimated audience of 1,886,774 people in United Kingdom, concentrated in England and South East.
42.1% of The Lord of the Rings fans are female, 57.9% are male, with an average age of 40.4 years.
The Lord of the Rings fans show strongest brand affinity for Viggo Mortensen (27.73×), Liv Tyler (24.26×), and The Hobbit (23.25×) over the country average.
The Lord of the Rings fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~200K), and Yorkshire and the Humber (reach ~200K). These three regions account for the largest share of the active audience.
Beyond The Lord of the Rings itself, the audience over-indexes on Liv Tyler (24.26×), The Hobbit (23.25×), Cate Blanchett (18.81×), and Hugo Weaving (27.38×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Lord of the Rings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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