Rascasse Audience Intelligence

TEDi Target Market in Germany

TEDi has an estimated audience of 4.6M people in Germany.

#1among Discount store in Germany
#146among brands in Germany
#69in Shopping

The average TEDi fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, TEDi ranks #1 among the 6 objects in Discount store in Germany — 299.4× the group median.

Its fans are 6.4 years older than the group average of 36.5.

Women make up 61.8% of the fan base, 5.0 percentage points fewer than the group average.

Compared with the other 5 objects in Discount store, TEDi fans stand out for their interest in Purchase discount, Discount card and Pandora.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Purchase discount, Discount card, Pandora, with strongest over-indexing on Purchase discount (23.78× the country average).

Demographically, the TEDi audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

The typical TEDi fan in Germany is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Purchase discount.

Category: Shopping · Type: Brand · Subtype: Discount store

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.6M
in Germany
Gender
61.8%♀
38.2% male
Age
42.9
average years
Country rank
#1166
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of TEDi

61.8% are female, 38.2% are male, average age 42.9.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for TEDi audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age42.9
Estimated audience size4.6M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the TEDi audience in Germany
Age bracketShare%
16-2412%
25-3417%
35-4422%
45-5425%
55+24%
Fig. 04

Worldwide distribution

48.4%

of the worldwide TEDi audience comes from Germany.

Worldwide audience distribution share by country for TEDi
CountryShare
Germany48.4%
Spain12.3%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

TEDi customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.18×
02Nordrhein-Westfalen~1M1.16×
03Mecklenburg-Vorpommern~100K1.11×
04Sachsen~200K1.10×
05Thüringen~100K1.10×
06Saarland~60K1.05×
07Rheinland-Pfalz~200K1.03×
08Bremen~40K1.00×
09Niedersachsen~400K0.97×
10Bayern~700K0.96×
11Baden-Württemberg~600K0.95×
12Hessen~300K0.95×
13Berlin~200K0.95×
14Brandenburg~100K0.89×
15Schleswig-Holstein~100K0.84×
16Hamburg~80K0.77×
Fig. 06

Affinity by region

Affinity by region — TEDi, Germany
0.77×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the TEDi audience vs. the country average
#·InterestCategoryAffinity×
01Purchase discountShopping23.78×
02Discount cardShopping23.13×
03PandoraFashion & Accessoires4.44×
04PillowHome & Garden3.35×
05Bedroom furnitureHome & Garden3.29×
06KitchenHome & Garden2.85×
07Crime fictionLiterature2.80×
08Deal of the dayShopping2.72×
09MangoShopping2.69×
10Cyber MondayShopping2.48×
11Discounts and allowancesShopping2.47×
12VacationsTravel & Leisure2.34×
13LodgingTravel & Leisure2.23×
14NatureHome & Garden2.21×
15Child developmentBusiness & Career2.18×
16EmailTechnology & Electronics2.12×
17FamilyKids & Family2.06×
18TrousersFashion & Accessoires1.92×
19Black Friday (shopping)Shopping1.84×
20Netto Marken-DiscountShopping1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the TEDi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the TEDi audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.47×
IndulgenceJOY1.68×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the TEDi audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.97×
Career OrientationPOWER0.98×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in TEDi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/tedi-10000076” · Methodology