Rascasse Audience Intelligence

Project Runway Viewer Demographics in United States

Project Runway has an estimated audience of 1,522,394 people in United States.

#312among TV series in United States
#1185among Movie / TV Show / Series in United States#2914in Movies & TV

The average Project Runway fan in United States is 39.7 years old, more female, and lives primarily in California.

Its fans are 0.7 years older than the group average of 39.0.

Women make up 76.0% of the fan base, 18.7 percentage points more than the group average.

Compared with the other 3067 objects in TV series, Project Runway fans stand out for their interest in Little Louie Vega, Gary Jules and Songkhla Province.

Interest is seasonal: January, July and August account for 35% of the year's searches, April is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Little Louie Vega, Gary Jules, Songkhla Province, with strongest over-indexing on Little Louie Vega (733.33× the country average).

Demographically, the Project Runway audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

The typical Project Runway fan in United States is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Little Louie Vega.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
76.0%♀
24.0% male
Age
39.7
average years
Country rank
#17480
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Project Runway viewers

76.0% are female, 24.0% are male, average age 39.7.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Project Runway audience in United States
MetricValue
Female76.0%
Male24.0%
Average age39.7
Estimated audience size1,522,394
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Project Runway audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4420%
45-5421%
55+20%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Project Runway audience comes from United States.

Worldwide audience distribution share by country for Project Runway
CountryShare
United States56.3%
United Kingdom5.9%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Project Runway fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.44×
02Oregon~30K1.37×
03New York~100K1.32×
04Washington~50K1.30×
05Minnesota~30K1.28×
06Maine~8K1.27×
07Rhode Island~6K1.27×
08Vermont~4K1.26×
09Massachusetts~40K1.21×
10Maryland~30K1.14×
11Wisconsin~30K1.13×
12Illinois~70K1.12×
13Connecticut~20K1.12×
14New Hampshire~7K1.11×
15California~200K1.10×
16Pennsylvania~60K1.09×
17New Jersey~40K1.06×
18Virginia~40K1.03×
19Colorado~30K1.03×
20Delaware~5K1.03×
21Hawaii~7K1.01×
22Montana~5K1.00×
23Missouri~30K0.99×
24Alaska~3K0.99×
25Michigan~40K0.98×
26Ohio~50K0.97×
27Iowa~10K0.97×
28Utah~10K0.96×
29Idaho~8K0.94×
30Georgia~50K0.93×
31North Carolina~50K0.93×
32Kansas~10K0.93×
33New Mexico~9K0.93×
34Tennessee~30K0.92×
35Louisiana~20K0.92×
36Nebraska~8K0.92×
37Indiana~30K0.90×
38South Carolina~20K0.89×
39Arizona~30K0.88×
40Kentucky~20K0.88×
41Arkansas~10K0.87×
42South Dakota~3K0.87×
43Oklahoma~20K0.85×
44Texas~90K0.83×
45Florida~80K0.82×
46West Virginia~7K0.82×
47Nevada~10K0.81×
48North Dakota~3K0.77×
49Mississippi~10K0.75×
50Alabama~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Project Runway, United States
0.74×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Project Runway audience vs. the country average
#·InterestCategoryAffinity×
01Little Louie VegaMusic & Radio733.33×
02Gary JulesMusic & Radio367.29×
03Songkhla ProvinceTravel & Leisure90.31×
04Dorado, Puerto RicoTravel & Leisure68.46×
05AccuQuiltHome & Garden65.32×
06Singles DayPolitics & Society37.95×
07Rincón, Puerto RicoTravel & Leisure32.03×
08Fat Quarter ShopShopping29.81×
09Ponce, Puerto RicoTravel & Leisure29.39×
10Stampin' Up!Shopping28.33×
11Married at First Sight (U.S. TV series)Movies & TV27.93×
12Teresa GiudiceMovies & TV27.20×
13Free Quilt PatternsTopic25.82×
14Little People, Big WorldMovies & TV24.97×
15Creative IdeasHome & Garden23.51×
16The VoiceMovies & TV14.17×
17Amusement arcadeGames13.69×
18FX (TV channel)Movies & TV11.33×
19Public utilityHome & Garden8.93×
20Hobby LobbyHome & Garden4.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Project Runway audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Project Runway audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.33×
Urban LifestyleOPEN1.33×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Project Runway audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Project Runway over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/project-runway-43901” · Methodology