Rascasse Audience Intelligence

X-Men Viewer Demographics in United States

X-Men has an estimated audience of 3.8M people in United States.

#13among Science Fiction & Fantasy in United States
#364among movies & series in United States#1059in Movies & TV

The average X-Men fan in United States is 34.2 years old, more male, and lives primarily in California.

By number of fans, X-Men ranks #13 among the 103 objects in Science Fiction & Fantasy in United States — 4.5× the group median.

Its fans are 1.2 years younger than the group average of 35.4.

Women make up 28.1% of the fan base, 13.0 percentage points fewer than the group average.

Compared with the other 102 objects in Science Fiction & Fantasy, X-Men fans stand out for their interest in Bishop (comics), Jessica Jones and Joan Cusack.

Interest is seasonal: January, July and August account for 35% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Bishop (comics), Jessica Jones, Star Wars Episode I: The Phantom Menace, with strongest over-indexing on Bishop (comics) (55.17× the country average).

Demographically, the X-Men audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.

The typical X-Men fan in United States is more male, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bishop (comics).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
28.1%♀
71.9% male
Age
34.2
average years
Country rank
#8563
among all objects in United States
Fig. 01

Search interest · 12-month trend

+215%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of X-Men viewers

28.1% are female, 71.9% are male, average age 34.2.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for X-Men audience in United States
MetricValue
Female28.1%
Male71.9%
Average age34.2
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the X-Men audience in United States
Age bracketShare%
16-2431%
25-3424%
35-4422%
45-5415%
55+8%
Fig. 04

Worldwide distribution

25.5%

of the worldwide X-Men audience comes from United States.

Worldwide audience distribution share by country for X-Men
CountryShare
United States25.5%
Brazil9.7%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

X-Men fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.42×
02Texas~300K1.26×
03Alaska~10K1.25×
04California~600K1.23×
05Alabama~70K1.23×
06Oklahoma~50K1.17×
07New Mexico~30K1.14×
08Nevada~40K1.13×
09Florida~300K1.12×
10Utah~40K1.11×
11Arkansas~40K1.07×
12Georgia~100K1.06×
13Missouri~70K1.05×
14Louisiana~60K1.05×
15Kentucky~50K1.05×
16Tennessee~80K1.03×
17Maryland~70K1.03×
18Illinois~100K1.02×
19North Carolina~100K1.02×
20New Jersey~100K1.02×
21Indiana~80K1.02×
22Mississippi~30K1.02×
23Washington~90K1.01×
24Oregon~50K1.01×
25New York~200K1.00×
26Michigan~100K1.00×
27Connecticut~40K1.00×
28Idaho~20K1.00×
29Kansas~30K0.99×
30Pennsylvania~100K0.98×
31South Carolina~60K0.98×
32Colorado~60K0.97×
33West Virginia~20K0.97×
34Ohio~100K0.96×
35Virginia~90K0.96×
36Hawaii~20K0.96×
37Delaware~10K0.93×
38Iowa~30K0.92×
39Minnesota~60K0.91×
40Nebraska~20K0.91×
41Rhode Island~10K0.91×
42Massachusetts~70K0.89×
43North Dakota~8K0.87×
44Wyoming~6K0.85×
45Wisconsin~60K0.84×
46Montana~10K0.84×
47South Dakota~8K0.84×
48New Hampshire~10K0.81×
49Washington, District of Columbia~6K0.80×
50Maine~10K0.79×
Fig. 06

Affinity by region

Affinity by region — X-Men, United States
0.79×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the X-Men audience vs. the country average
#·InterestCategoryAffinity×
01Bishop (comics)Literature55.17×
02Jessica JonesMovies & TV18.25×
03Star Wars Episode I: The Phantom MenaceMovies & TV17.73×
04spiderman moviesMovies & TV11.91×
05Joan CusackMovies & TV9.65×
06Masters of the Universe (comics)Literature8.91×
07Tom HollandMovies & TV5.44×
08Raven (comics)Literature5.37×
09PeacemakerMovies & TV4.26×
10Alan RitchsonFashion & Accessoires4.12×
11Action figureKids & Family4.01×
12Millie Bobby BrownMovies & TV3.04×
13First-person shooter gamesGames2.35×
14Video gamesGames1.88×
15BeautyBeauty & Wellness1.75×
16TelevisionsTechnology & Electronics1.74×
17ShoesFashion & Accessoires1.73×
18CuisineFood & Beverages1.61×
19MoviesMovies & TV1.51×
20ComputersTechnology & Electronics1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the X-Men audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the X-Men audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.42×
ExtroversionTHRILL1.40×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the X-Men audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Community OrientationOPEN0.67×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Science Fiction & Fantasy audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in X-Men over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/x-men-13342” · Methodology