Rascasse Audience Intelligence

YouTube Audience Demographics in Germany

YouTube has an estimated audience of 24M people in Germany.

#2among websites & media in Germany
#4in Movies & TV

The average YouTube fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Scooby-Doo, Video hosting service, Anime convention, with strongest over-indexing on Scooby-Doo (2.04× the country average).

Demographically, the YouTube audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

The typical YouTube fan in Germany is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
24M
in Germany
Gender
47.1%♀
52.9% male
Age
39.2
average years
Country rank
#43
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of YouTube

47.1% are female, 52.9% are male, average age 39.2.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for YouTube audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age39.2
Estimated audience size24M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the YouTube audience in Germany
Age bracketShare%
16-2423%
25-3418%
35-4420%
45-5420%
55+19%
Fig. 04

Worldwide distribution

2.3%

of the worldwide YouTube audience comes from Germany.

Worldwide audience distribution share by country for YouTube
CountryShare
China19.8%
United States10.1%
India3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

YouTube fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~2M1.10×
02Baden-Württemberg~3.5M1.09×
03Bayern~4M1.08×
04Saarland~300K1.05×
05Rheinland-Pfalz~1M1.03×
06Sachsen~1M1.03×
07Brandenburg~800K1.03×
08Nordrhein-Westfalen~5.5M1.02×
09Niedersachsen~2.5M1.01×
10Schleswig-Holstein~900K1.00×
11Thüringen~600K1.00×
12Sachsen-Anhalt~600K0.94×
13Bremen~200K0.94×
14Mecklenburg-Vorpommern~400K0.93×
15Hamburg~500K0.88×
16Berlin~900K0.87×
Fig. 06

Affinity by region

Affinity by region — YouTube, Germany
0.87×1.00×1.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the YouTube audience vs. the country average
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV2.04×
02Video hosting serviceTechnology & Electronics1.98×
03Anime conventionLiterature1.90×
04XXXLutzHome & Garden1.80×
05GamingGames1.78×
06MinecraftGames1.75×
07Sarah EngelsMovies & TV1.74×
08Gaming computerTechnology & Electronics1.72×
09Shelter DogsPets & Animals1.68×
10Underground hip hopMusic & Radio1.65×
11Stand-up comedyMovies & TV1.62×
12ActingBusiness & Career1.61×
13Millie Bobby BrownMovies & TV1.60×
14DIY & Craft IdeasHome & Garden1.59×
15KPop Demon HuntersMovies & TV1.58×
16Viral videoInternet & Social Media1.58×
17TagesschauMovies & TV1.56×
18Anime and manga fandomLiterature1.56×
19FortniteGames1.53×
20PeacemakerMovies & TV1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the YouTube audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the YouTube audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
Social Media UsageJOY1.06×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the YouTube audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in YouTube over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/youtube-19613” · Methodology