Rascasse Audience Intelligence

Yeezy Target Market in United States

Yeezy has an estimated audience of 3.8M people in United States.

#26among Luxury fashion in United States
#910among brands in United States#415in Fashion & Accessoires

The average Yeezy fan in United States is 26.8 years old, more male, and lives primarily in California.

By number of fans, Yeezy ranks #26 among the 108 objects in Luxury fashion in United States — 2.7× the group median.

Its fans are 9.4 years younger than the group average of 36.2.

Women make up 36.8% of the fan base, 27.2 percentage points fewer than the group average.

Most fans live in California, New York, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
36.8%♀
63.2% male
Age
26.8
average years
Country rank
#8211
among all objects in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Yeezy

36.8% are female, 63.2% are male, average age 26.8.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Yeezy audience in United States
MetricValue
Female36.8%
Male63.2%
Average age26.8
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Yeezy audience in United States
Age bracketShare%
16-2455%
25-3428%
35-4411%
45-545%
55+1%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Yeezy audience comes from United States.

Worldwide audience distribution share by country for Yeezy
CountryShare
United States21.8%
China16.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yeezy customers by region in United States
#RegionReachAffinity×
01New York~400K1.56×
02New Jersey~200K1.49×
03Maryland~100K1.49×
04Connecticut~60K1.42×
05California~600K1.38×
06Rhode Island~20K1.33×
07Illinois~200K1.31×
08Massachusetts~100K1.31×
09Texas~300K1.30×
10Pennsylvania~200K1.29×
11Georgia~200K1.23×
12Virginia~100K1.22×
13Michigan~100K1.21×
14Florida~300K1.14×
15North Carolina~100K1.14×
16Delaware~10K1.14×
17Indiana~90K1.12×
18Ohio~100K1.09×
19Arizona~90K1.08×
20Washington~90K1.07×
21Nebraska~20K1.06×
22Nevada~40K1.03×
23Missouri~70K1.02×
24Wisconsin~70K1.02×
25Kentucky~50K1.02×
26Louisiana~50K1.00×
27Washington, District of Columbia~8K0.99×
28Oklahoma~40K0.91×
29Kansas~30K0.91×
30South Carolina~60K0.90×
31New Mexico~20K0.90×
32Minnesota~60K0.89×
33Oregon~40K0.85×
34Iowa~30K0.85×
35Tennessee~70K0.84×
36North Dakota~7K0.82×
37Alabama~50K0.81×
38West Virginia~20K0.81×
39New Hampshire~10K0.80×
40Hawaii~10K0.79×
41South Dakota~8K0.79×
42Colorado~50K0.76×
43Wyoming~5K0.76×
44Alaska~6K0.74×
45Maine~10K0.73×
46Utah~30K0.72×
47Arkansas~20K0.72×
48Mississippi~20K0.70×
49Idaho~10K0.68×
50Montana~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Yeezy, United States
0.64×1.00×1.56×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Yeezy over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/yeezy-7391” · Methodology