Rascasse Audience Intelligence

Audi Target Market in United Kingdom

Audi has an estimated audience of 5,301,359 people in United Kingdom.

#2among Car manufacturer in United Kingdom
#129among Brand in United Kingdom
#35in Cars & Mobility

The average Audi fan in United Kingdom is 42.8 years old, more male, and lives primarily in South East.

By number of fans, Audi ranks #2 among the 111 objects in Car manufacturer in United Kingdom — 39.4× the group median.

Its fans are 0.7 years younger than the group average of 43.5.

Compared with the other 110 objects in Car manufacturer, Audi fans stand out for their interest in Wheel, Driving and Formula One.

Most fans live in South East, North West, Greater London.

Top affinities include Škoda Auto, Euro Car Parts, Hatchback, with strongest over-indexing on Škoda Auto (3.3× the country average).

Demographically, the Audi audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

The typical Audi fan in United Kingdom is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Škoda Auto.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in United Kingdom
Gender
31.1%♀
68.9% male
Age
42.8
average years
Country rank
#1258
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Audi

31.1% are female, 68.9% are male, average age 42.8.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Audi audience in United Kingdom
MetricValue
Female31.1%
Male68.9%
Average age42.8
Estimated audience size5,301,359
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Audi audience in United Kingdom
Age bracketShare%
16-2413%
25-3419%
35-4419%
45-5421%
55+28%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Audi audience comes from United Kingdom.

Worldwide audience distribution share by country for Audi
CountryShare
United States12.3%
Germany7.9%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Audi customers by region in United Kingdom
#RegionReachAffinity×
01North West~800K1.28×
02East of England~600K1.20×
03East Midlands~400K1.13×
04Scotland~500K1.07×
05Wales~300K1.05×
06South East~800K1.04×
07South West~500K1.03×
08Greater London~700K0.94×
09Northern Ireland~100K0.88×
10West Midlands~400K0.83×
11North East~200K0.80×
12Yorkshire and the Humber~300K0.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Audi audience vs. the country average
#·InterestCategoryAffinity×
01Škoda AutoCars & Mobility3.30×
02Euro Car PartsCars & Mobility2.64×
03HatchbackCars & Mobility2.42×
04HybridsCars & Mobility2.30×
05Used carCars & Mobility2.23×
06VolkswagenCars & Mobility2.22×
07AutotraderCars & Mobility2.12×
08SUVsCars & Mobility2.06×
09BMWCars & Mobility2.05×
10EngineCars & Mobility2.01×
11Electric carCars & Mobility1.88×
12We Buy Any CarCars & Mobility1.85×
13ToolstationHome & Garden1.81×
14WheelCars & Mobility1.81×
15DrivingCars & Mobility1.79×
16Motor vehicleCars & Mobility1.71×
17Formula OneSports1.65×
18TransportCars & Mobility1.62×
19Companies HousePolitics & Society1.62×
20RoadTravel & Leisure1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Audi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Audi audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.29×
Luxury OrientationPREMIUM1.28×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Audi audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
IndividualismJOY0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United Kingdom

See Audi audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Audi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/audi-14604” · Methodology