Mazda has an estimated audience of 1,945,577 people in United Kingdom.
The average Mazda fan in United Kingdom is 42.3 years old, more male, and lives primarily in South East.
By number of fans, Mazda ranks #23 among the 111 objects in Car manufacturer in United Kingdom — 14.5× the group median.
Its fans are 1.2 years younger than the group average of 43.5.
Women make up 26.7% of the fan base, 4.1 percentage points fewer than the group average.
Compared with the other 110 objects in Car manufacturer, Mazda fans stand out for their interest in Kia Sportage, Aston Martin and Tractor.
Most fans live in South East, West Midlands, Yorkshire and the Humber.
Top affinities include Crossover (automobile), Kia Sportage, Aston Martin, with strongest over-indexing on Crossover (automobile) (6.68× the country average).
Demographically, the Mazda audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Mazda fan in United Kingdom is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Crossover (automobile).
26.7% are female, 73.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 42.3 |
| Estimated audience size | 1,945,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 15% | |
| 25-34 | 19% | |
| 35-44 | 19% | |
| 45-54 | 20% | |
| 55+ | 27% |
of the worldwide Mazda audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 7.9% |
| Mexico | 5.4% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.51× | |
| 02 | Yorkshire and the Humber | ~200K | 1.28× | |
| 03 | Wales | ~100K | 1.13× | |
| 04 | North East | ~90K | 1.11× | |
| 05 | Scotland | ~200K | 1.10× | |
| 06 | South East | ~300K | 1.01× | |
| 07 | South West | ~100K | 0.88× | |
| 08 | East Midlands | ~100K | 0.87× | |
| 09 | East of England | ~200K | 0.81× | |
| 10 | Northern Ireland | ~40K | 0.78× | |
| 11 | North West | ~100K | 0.54× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossover (automobile) | Cars & Mobility | 6.68× | ||
| 02 | Kia Sportage | Cars & Mobility | 6.68× | ||
| 03 | Aston Martin | Cars & Mobility | 6.47× | ||
| 04 | Tractor | Cars & Mobility | 6.06× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 5.38× | ||
| 06 | Auto maintenance | Cars & Mobility | 5.19× | ||
| 07 | Škoda Auto | Cars & Mobility | 5.18× | ||
| 08 | Hatchback | Cars & Mobility | 5.07× | ||
| 09 | Family car | Cars & Mobility | 4.77× | ||
| 10 | Car dealership | Cars & Mobility | 4.27× | ||
| 11 | Commercial vehicle | Cars & Mobility | 3.99× | ||
| 12 | Used car | Cars & Mobility | 3.92× | ||
| 13 | Hybrids | Cars & Mobility | 3.89× | ||
| 14 | Used Cars | Cars & Mobility | 3.87× | ||
| 15 | SUVs | Cars & Mobility | 2.99× | ||
| 16 | Autotrader | Cars & Mobility | 2.96× | ||
| 17 | Screwfix | Home & Garden | 2.43× | ||
| 18 | Toolstation | Home & Garden | 2.34× | ||
| 19 | Automobiles | Cars & Mobility | 2.11× | ||
| 20 | Transport | Cars & Mobility | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.63× | |
| Patriotism | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.72× |
Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/mazda-2621” · Methodology