Rascasse Audience Intelligence

Scarlett Johansson Audience in United States

Scarlett Johansson has an estimated audience of 13.3M people in United States.

#37among Actor Actress or TV Star in United States
#117among people in United States#177in Movies & TV

The average Scarlett Johansson fan in United States is 37.9 years old, more male, and lives primarily in California.

By number of fans, Scarlett Johansson ranks #37 among the 6629 objects in Actor Actress or TV Star in United States.

Its fans are 1.7 years younger than the group average of 39.6.

Women make up 44.3% of the fan base, 12.9 percentage points fewer than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Scarlett Johansson fans stand out for their interest in Captain Jack (band), Chloe Sevigny and Jena Malone.

Most fans live in California, Texas, Florida.

Top affinities include Captain Jack (band), Chloe Sevigny, Jena Malone, with strongest over-indexing on Captain Jack (band) (20.8× the country average).

Demographically, the Scarlett Johansson audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

The typical Scarlett Johansson fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Captain Jack (band).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.3M
in United States
Gender
44.3%♀
55.7% male
Age
37.9
average years
Country rank
#2697
among all objects in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Scarlett Johansson fans

44.3% are female, 55.7% are male, average age 37.9.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Scarlett Johansson audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.9
Estimated audience size13.3M
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Scarlett Johansson audience in United States
Age bracketShare%
16-2423%
25-3421%
35-4421%
45-5419%
55+15%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Scarlett Johansson audience comes from United States.

Worldwide audience distribution share by country for Scarlett Johansson
CountryShare
United States25.7%
India6.7%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Scarlett Johansson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.21×
02Idaho~80K1.13×
03Washington~300K1.09×
04Oregon~200K1.09×
05Arizona~300K1.07×
06Missouri~300K1.07×
07Colorado~200K1.07×
08Oklahoma~200K1.07×
09Connecticut~200K1.07×
10New Mexico~90K1.06×
11California~1.5M1.05×
12Illinois~500K1.04×
13Kentucky~200K1.04×
14Iowa~100K1.04×
15Nebraska~80K1.04×
16Montana~40K1.04×
17Tennessee~300K1.03×
18Minnesota~200K1.03×
19New Jersey~400K1.02×
20Wisconsin~200K1.02×
21Kansas~100K1.02×
22Alaska~30K1.02×
23Texas~900K1.01×
24New York~800K1.01×
25Ohio~500K1.01×
26Michigan~400K1.01×
27Indiana~300K1.01×
28New Hampshire~50K1.01×
29Pennsylvania~500K1.00×
30Nevada~100K1.00×
31Florida~800K0.99×
32Virginia~300K0.99×
33Wyoming~20K0.99×
34North Carolina~400K0.98×
35Massachusetts~300K0.98×
36Arkansas~100K0.98×
37Maine~50K0.97×
38South Dakota~30K0.97×
39North Dakota~30K0.97×
40Hawaii~50K0.96×
41West Virginia~70K0.95×
42Georgia~400K0.94×
43South Carolina~200K0.92×
44Alabama~200K0.92×
45Vermont~20K0.92×
46Maryland~200K0.91×
47Louisiana~200K0.90×
48Rhode Island~40K0.90×
49Mississippi~100K0.86×
50Delaware~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Scarlett Johansson, United States
0.84×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Scarlett Johansson audience vs. the country average
#·InterestCategoryAffinity×
01Captain Jack (band)Music & Radio20.80×
02Chloe SevignyMovies & TV13.52×
03Jena MaloneMovies & TV13.01×
04Blake LivelyMovies & TV12.25×
05Megan FoxMovies & TV10.54×
06Goosebumps (film)Movies & TV10.24×
07Ryan ReynoldsMovies & TV9.09×
08Barbara PalvinFashion & Accessoires8.25×
09Morena BaccarinMovies & TV6.95×
10Jake GyllenhaalMovies & TV6.61×
11Josh BrolinMovies & TV6.39×
12Kat DenningsMovies & TV5.85×
13Jennifer LawrenceMovies & TV5.68×
14Margot RobbieMovies & TV5.61×
15Smiling FriendsMovies & TV5.54×
16Gal GadotFashion & Accessoires5.51×
17Rachel McAdamsMovies & TV5.41×
18Natalie PortmanMovies & TV4.78×
19Anne HathawayMovies & TV4.61×
20Salma HayekMovies & TV4.15×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Scarlett Johansson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Scarlett Johansson audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.15×
PatriotismCONSERVATISM1.12×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Scarlett Johansson audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
CreativityOPEN0.91×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

See Scarlett Johansson audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Scarlett Johansson over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/scarlett-johansson-6154” · Methodology