For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 75, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | CCulinary art | 48M | 23.6% | 43.6 | 61.8% | Art movement |
| 2 | DDecorative arts | 36M | 18.2% | 41.5 | 63.9% | Art movement |
| 3 | IIllustration | 34M | 18.5% | 34.0 | 52.0% | Art movement |
| 4 | MModern art | 28M | 15.7% | 35.9 | 56.7% | Art movement |
| 5 | CContemporary art | 27M | 14.5% | 36.0 | 57.5% | Art movement |
| 6 | DDigital art | 20M | 16.6% | 32.2 | 52.7% | Art movement |
| 7 | CConceptual art | 18M | 22.7% | 39.8 | 61.1% | Art movement |
| 8 | AAbstract art | 14M | 14.0% | 36.6 | 59.1% | Art movement |
| 9 | GGraffiti | 14M | 22.9% | 35.7 | 46.4% | Art movement |
| 10 | PPlastic arts | 14M | 27.5% | 43.1 | 63.4% | Art movement |
| 11 | FFolk art | 14M | 35.0% | 44.1 | 68.1% | Art movement |
| 12 | JJapanese art | 13M | 13.1% | 29.5 | 49.8% | Art movement |
| 13 | SStreet art | 13M | 20.4% | 33.6 | 47.6% | Art movement |
| 14 | PPerformance art | 9M | 16.9% | 38.4 | 59.1% | Art movement |
| 15 | MModernism | 8.1M | 21.2% | 38.8 | 64.5% | Art movement |
| 16 | AArt Deco | 6.5M | 19.9% | 45.2 | 65.2% | Art movement |
| 17 | UUrban art | 5.7M | 20.5% | 33.4 | 44.0% | Art movement |
| 18 | LLandscape painting | 5.5M | 22.4% | 31.8 | 63.4% | Art movement |
| 19 | CCeramic art | 5.2M | 19.6% | 39.5 | 69.8% | Art movement |
| 20 | IInstallation art | 5M | 25.6% | 42.7 | 53.8% | Art movement |
| 21 | MMacro photography | 4.8M | 30.2% | 36.2 | 46.1% | Art movement |
| 22 | PPostmodernism | 4.6M | 19.9% | 43.0 | 58.7% | Art movement |
| 23 | PPop art | 4M | 20.3% | 37.2 | 52.7% | Art movement |
| 24 | FFigurative art | 3.2M | 33.3% | 30.8 | 58.0% | Art movement |
| 25 | BByzantine art | 3.2M | 29.6% | 46.0 | 70.0% | Art movement |
| 26 | SSpray painting | 3.2M | 25.1% | 42.1 | 44.4% | Art movement |
| 27 | SSurrealism | 2.7M | 23.9% | 39.4 | 58.6% | Art movement |
| 28 | GGlass art | 2.7M | 41.8% | 43.5 | 67.8% | Art movement |
| 29 | AAfrican art | 2.5M | 37.1% | 34.9 | 55.1% | Art movement |
| 30 | HHumanism | 2.3M | 25.7% | 43.4 | 53.0% | Art movement |
| 31 | CConcept art | 1.8M | 19.3% | 32.5 | 53.3% | Art movement |
| 32 | PPublic art | 1.8M | 28.5% | 44.7 | 60.5% | Art movement |
| 33 | EExistentialism | 1.7M | 18.9% | 39.4 | 65.4% | Art movement |
| 34 | PPsychedelic art | 1.4M | 38.4% | 33.7 | 54.8% | Art movement |
| 35 | IImpressionism | 1.3M | 17.6% | 44.8 | 65.7% | Art movement |
| 36 | GGothic art | 1.2M | 29.5% | 31.1 | 55.3% | Art movement |
| 37 | GGraphic arts | 994k | 21.1% | 37.7 | 46.7% | Art movement |
| 38 | SSkull art | 954k | 39.3% | 36.5 | 49.7% | Art movement |
| 39 | MMedieval art | 941k | 25.3% | 39.4 | 62.1% | Art movement |
| 40 | CCover art | 915k | 18.6% | 36.2 | 44.0% | Art movement |
| 41 | VVideo art | 830k | 13.5% | 39.7 | 43.3% | Art movement |
| 42 | GGenre art | 803k | 44.0% | 42.9 | 86.8% | Art movement |
| 43 | CCeltic mythology | 796k | 23.0% | 35.7 | 39.4% | Art movement |
| 44 | CCubism | 741k | 19.9% | 45.2 | 60.7% | Art movement |
| 45 | LLetterpress printing | 639k | 27.0% | 38.8 | 66.7% | Art movement |
| 46 | AArt Nouveau | 624k | 10.6% | 43.6 | 62.1% | Art movement |
| 47 | FFantasy Art | 528k | 39.6% | 33.7 | 63.4% | Art movement |
| 48 | PPixel art | 485k | 16.7% | 28.4 | 63.4% | Art movement |
| 49 | AAncient art | 462k | 12.2% | 46.2 | 68.6% | Art movement |
| 50 | WWearable art | 420k | 57.2% | 35.7 | 81.4% | Art movement |
| 51 | VVisionary art | 415k | 44.5% | 39.7 | 58.0% | Art movement |
| 52 | NNaturism | 370k | 20.1% | 38.2 | 49.3% | Art movement |
| 53 | RRock art | 353k | 41.3% | 42.0 | 62.2% | Art movement |
| 54 | CChinese art | 346k | 16.7% | 44.2 | 58.4% | Art movement |
| 55 | EExpressionism | 343k | 24.6% | 53.2 | 89.8% | Art movement |
| 56 | AAsian art | 318k | 35.4% | 44.4 | 51.2% | Art movement |
| 57 | AAfrican American Art | 315k | 93.7% | 34.5 | 74.4% | Art movement |
| 58 | AAestheticism | 295k | 12.2% | 29.6 | 70.9% | Art movement |
| 59 | NNeoclassicism (music) | 222k | 25.1% | 43.1 | 58.4% | Art movement |
| 60 | RRomanesque art | 188k | 40.0% | 50.6 | 44.9% | Art movement |
| 61 | RReligious art | 137k | 35.6% | 39.3 | 67.9% | Art movement |
| 62 | MMentalism | 107k | 26.7% | 38.7 | 54.5% | Art movement |
| 63 | SSteampunk-art | 102k | 57.5% | 26.3 | 68.2% | Art movement |
| 64 | EEdible art | 100k | 61.0% | 36.0 | 89.8% | Art movement |
| 65 | BBall culture | 95k | 28.1% | 33.5 | 68.5% | Art movement |
| 66 | AAutomobilia | 83k | 41.1% | 47.8 | 11.4% | Art movement |
| 67 | BBlack Art | 82k | 50.0% | 44.2 | 100.0% | Art movement |
| 68 | IIndustrial arts | 76k | 13.0% | 38.4 | 45.4% | Art movement |
| 69 | BBarok | 63k | 6.8% | — | — | Art movement |
| 70 | IIranian art | 46k | 40.1% | 42.0 | 56.2% | Art movement |
| 71 | PPrimitivism | 43k | 65.8% | 37.5 | 85.9% | Art movement |
| 72 | IIndian art | 43k | 21.5% | 47.3 | 64.4% | Art movement |
| 73 | BBuddhist art | 36k | 6.6% | 36.6 | 59.6% | Art movement |
| 74 | FFauvism | 24k | 5.1% | 42.5 | 53.8% | Art movement |
| 75 | AAction painting | 20k | 46.5% | 46.9 | 100.0% | Art movement |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular art movements compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each art movement by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest art movement in United States?
Culinary art currently leads with an estimated audience of 48M people in United States.