For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMississippi | 16M | 87.9% | 44.3 | 54.4% | River |
| 2 | IInn | 12M | 21.9% | 46.5 | 63.4% | River |
| 3 | MMississippi River | 11M | 84.1% | 36.7 | 54.9% | River |
| 4 | HHudson River | 5.1M | 68.8% | 40.3 | 57.9% | River |
| 5 | MMissouri River | 3.9M | 93.8% | 41.1 | 56.6% | River |
| 6 | OOhio River | 3.7M | 93.1% | 41.2 | 58.9% | River |
| 7 | CColumbia River | 2.4M | 81.3% | 34.9 | 51.6% | River |
| 8 | JJordan River | 2M | 26.1% | 41.2 | 47.6% | River |
| 9 | CColorado River | 1.8M | 64.1% | 44.1 | 55.6% | River |
| 10 | DDelaware River | 1.6M | 99.3% | 43.5 | 56.1% | River |
| 11 | RRiver Thames | 1.5M | 8.7% | 39.4 | 60.8% | River |
| 12 | DDetroit River | 1.5M | 87.1% | 40.5 | 52.9% | River |
| 13 | CCharles River | 1.2M | 91.9% | 42.4 | 61.3% | River |
| 14 | PPotomac River | 1.1M | 79.7% | 41.8 | 58.8% | River |
| 15 | TTennessee River | 959k | 99.4% | 42.0 | 54.2% | River |
| 16 | SSnake River | 953k | 77.9% | 41.6 | 53.6% | River |
| 17 | SSusquehanna River | 941k | 99.7% | 41.4 | 59.0% | River |
| 18 | CCumberland River | 940k | 99.8% | 43.0 | 62.0% | River |
| 19 | MMonongahela River | 872k | 99.9% | 43.1 | 61.2% | River |
| 20 | AArkansas River | 780k | 99.3% | 41.1 | 61.6% | River |
| 21 | NNile | 707k | 6.4% | 40.7 | 48.0% | River |
| 22 | CConnecticut River | 705k | 48.1% | 42.4 | 62.3% | River |
| 23 | SSunday River (ski resort) | 639k | 41.4% | 38.2 | 43.3% | River |
| 24 | RRhône | 518k | 9.2% | 42.4 | 44.2% | River |
| 25 | SSt. Johns River | 511k | 99.3% | 40.4 | 58.0% | River |
| 26 | AAcheron | 456k | 39.8% | 29.5 | 0.0% | River |
| 27 | LLena River | 442k | 25.9% | 32.1 | 44.4% | River |
| 28 | SSingapore River | 442k | 59.5% | 56.7 | 81.6% | River |
| 29 | HHan River (Korea) | 431k | 56.3% | 26.0 | 48.8% | River |
| 30 | WWillamette River | 404k | 92.2% | 40.0 | 65.4% | River |
| 31 | OOder | 398k | 26.1% | 41.9 | 68.2% | River |
| 32 | NNew River (Kanawha River) | 353k | 46.6% | 44.1 | 54.9% | River |
| 33 | YYakima River | 353k | 96.6% | 39.6 | 58.7% | River |
| 34 | FFrio River | 352k | 99.5% | 39.4 | 65.9% | River |
| 35 | SSacramento River | 333k | 98.5% | 41.6 | 57.4% | River |
| 36 | RRock Creek (Potomac River) | 321k | 70.8% | 41.8 | 57.8% | River |
| 37 | CCherry Creek (Colorado) | 315k | 98.9% | 39.5 | 63.1% | River |
| 38 | RRapido (river) | 292k | 14.3% | 37.1 | 47.4% | River |
| 39 | MMerrimack River | 281k | 99.5% | 42.4 | 63.9% | River |
| 40 | SSchuylkill River | 278k | 99.5% | 41.8 | 60.5% | River |
| 41 | BBosphorus | 270k | 2.7% | 42.9 | 50.9% | River |
| 42 | CChillón River | 253k | 50.1% | 38.3 | 26.7% | River |
| 43 | SSeine | 253k | 5.5% | 46.1 | 71.6% | River |
| 44 | GGila River | 247k | 71.8% | 45.8 | 60.2% | River |
| 45 | BBrazos River | 240k | 88.4% | 41.7 | 59.8% | River |
| 46 | SShenandoah River | 213k | 59.3% | 43.0 | 63.3% | River |
| 47 | PPlatte River | 194k | 76.2% | 41.4 | 54.8% | River |
| 48 | GGrand River (Ontario) | 184k | 53.0% | 40.8 | 67.6% | River |
| 49 | GGanges | 180k | 4.8% | 40.3 | 58.1% | River |
| 50 | NNeuse River | 173k | 100.0% | 42.3 | 58.9% | River |
| 51 | AArno | 171k | 19.1% | 43.2 | 52.0% | River |
| 52 | RRoanoke River | 165k | 99.7% | 41.8 | 63.6% | River |
| 53 | YYangtze | 162k | 3.1% | 44.1 | 50.3% | River |
| 54 | SSaja (river) | 161k | 43.9% | 45.4 | 100.0% | River |
| 55 | PParaná River | 159k | 5.5% | 37.2 | 47.5% | River |
| 56 | MMyka River | 158k | 33.1% | 35.9 | 89.6% | River |
| 57 | SSalt River (Arizona) | 157k | 90.5% | 41.8 | 67.0% | River |
| 58 | CChicago River | 149k | 87.8% | 39.9 | 54.5% | River |
| 59 | CCaloosahatchee River | 147k | 98.9% | 49.8 | 53.5% | River |
| 60 | TTigris | 144k | 19.0% | 39.1 | 49.8% | River |
| 61 | CCeleste River | 144k | 61.5% | 35.4 | 63.9% | River |
| 62 | AAmerican River | 140k | 63.5% | 45.3 | 50.7% | River |
| 63 | RRiver Severn | 139k | 8.9% | 42.0 | 62.0% | River |
| 64 | MMaumee River | 134k | 96.4% | 40.0 | 55.1% | River |
| 65 | YYellow River | 133k | 8.8% | 37.8 | 58.4% | River |
| 66 | SSouth Platte River | 130k | 99.0% | 42.7 | 50.1% | River |
| 67 | NNiagara River | 130k | 37.5% | 43.3 | 62.0% | River |
| 68 | EElbe | 128k | 3.8% | 33.5 | 75.2% | River |
| 69 | AAllegheny River | 127k | 99.0% | 39.9 | 36.9% | River |
| 70 | SSaigon River | 124k | 3.7% | 34.6 | 54.0% | River |
| 71 | WWhite River (Arkansas) | 124k | 42.8% | 43.2 | 46.2% | River |
| 72 | LLoire | 124k | 3.3% | 47.3 | 66.9% | River |
| 73 | RRed River of the North | 123k | 69.2% | 39.0 | 63.4% | River |
| 74 | CCape Fear River | 122k | 98.2% | 43.5 | 66.9% | River |
| 75 | KKern River | 121k | 98.8% | 41.5 | 47.6% | River |
| 76 | IIowa River | 116k | 99.5% | 40.0 | 54.6% | River |
| 77 | UUmpqua River | 113k | 99.6% | 42.4 | 52.6% | River |
| 78 | IIndus River | 112k | 4.3% | 40.7 | 40.8% | River |
| 79 | RRiver Ribble | 108k | 12.5% | 43.7 | 29.5% | River |
| 80 | SSt. Clair River | 108k | 52.5% | 43.6 | 57.6% | River |
| 81 | RRiver Shannon | 105k | 55.7% | 45.7 | 49.9% | River |
| 82 | CCopper River (Alaska) | 104k | 98.7% | 38.9 | 58.0% | River |
| 83 | UUruguay River | 104k | 5.9% | 38.3 | 35.2% | River |
| 84 | SSaale | 99k | 6.1% | 29.5 | 47.8% | River |
| 85 | PPenobscot River | 94k | 98.6% | 41.2 | 62.8% | River |
| 86 | CComal River | 93k | 99.3% | 36.8 | 72.6% | River |
| 87 | RRiver Liffey | 92k | 9.4% | 42.6 | 64.2% | River |
| 88 | KKanawha River | 88k | 99.4% | 41.2 | 59.7% | River |
| 89 | KKentucky River | 88k | 95.9% | 47.4 | 67.2% | River |
| 90 | BBuffalo Bayou | 85k | 98.6% | 40.6 | 57.5% | River |
| 91 | RRio Negro (Amazon) | 84k | 6.7% | 31.4 | 45.3% | River |
| 92 | BBlack Warrior River | 80k | 72.7% | 41.5 | 58.6% | River |
| 93 | WWisconsin River | 80k | 98.2% | 41.2 | 58.1% | River |
| 94 | DDordogne (river) | 79k | 5.6% | 44.1 | 57.0% | River |
| 95 | BBrahmaputra River | 78k | 30.9% | 29.4 | 25.6% | River |
| 96 | WWenatchee River | 77k | 99.5% | 42.1 | 62.2% | River |
| 97 | OOur (river) | 73k | 4.2% | 41.1 | 59.7% | River |
| 98 | SSaluda River | 65k | 99.5% | 43.2 | 63.9% | River |
| 99 | ZZambezi | 65k | 8.1% | 44.8 | 49.9% | River |
| 100 | TToccoa/Ocoee River | 63k | 99.2% | 41.0 | 60.5% | River |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular rivers compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each river by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest river in United States?
Mississippi currently leads with an estimated audience of 16M people in United States.