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Popularity ranking · Germany

The 100 most popular Insurances in Germany

This curated ranking covers the 100 largest insurances in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 214 insurances tracked in Germany, the 100 ranked here account for the largest measured audience reach. Huk24, Techniker Krankenkasse and AOK lead the list with a combined estimated audience of 18M people. Across all 100 entries the average audience size is 512k, and the largest, Huk24, reaches around 7M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are updated quarterly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Huk24 7M 43.0 48.5% Insurances
2 Techniker Krankenkasse 5.8M 42.3 46.7% Insurances
3 AOK 5.1M 41.9 45.1% Insurances
4 Barmer 3.9M 42.3 46.7% Insurances
5 Allianz 3.7M 43.6 44.7% Insurances
6 IKK classic 2.2M 42.3 46.7% Insurances
7 HUK-Coburg 2.1M 40.9 39.1% Insurances
8 DAK-Gesundheit 1.5M 43.6 50.3% Insurances
9 AXA 1.3M 42.8 45.7% Insurances
10 AOK Baden-Württemberg 1.3M 43.4 49.0% Insurances
11 HanseMerkur 1.3M 40.3 41.7% Insurances
12 Cosmosdirekt 1.2M 40.1 42.3% Insurances
13 Barmenia 1.1M 42.9 45.0% Insurances
14 Long-term care insurance 1.1M 55.9 71.2% Insurances
15 Signal Iduna 1M 43.1 52.8% Insurances
16 Nürnberger Versicherung 772k 42.1 49.9% Insurances
17 LVM Versicherung 727k 39.5 36.4% Insurances
18 VHV Versicherungen 703k 41.7 42.0% Insurances
19 Provinzial 637k 42.7 49.6% Insurances
20 Versicherungskammer Bayern 636k 42.2 44.2% Insurances
21 Wertgarantie 591k 42.0 47.0% Insurances
22 Liability insurance 527k 41.3 37.5% Insurances
23 Verti 514k 40.9 36.1% Insurances
24 HDI Versicherungen 472k 41.2 47.8% Insurances
25 ERGO Insurance Group 467k 41.2 55.2% Insurances
26 Zurich Insurance Group 414k 43.1 39.1% Insurances
27 Itzehoer Versicherungen 389k 42.6 51.5% Insurances
28 Gothaer 386k 42.2 50.0% Insurances
29 Swiss Life 284k 38.7 51.2% Insurances
30 Deutsche Familienversicherung 261k 41.9 45.1% Insurances
31 Europa Versicherungen 241k 40.2 43.5% Insurances
32 R+V Versicherung 215k 41.0 43.2% Insurances
33 Munich Re 207k 43.6 49.0% Insurances
34 AON 205k 41.2 41.9% Insurances
35 Wells Fargo 169k 45.4 39.3% Insurances
36 Bosch BKK 154k 40.1 45.6% Insurances
37 Baloise 145k 43.2 45.2% Insurances
38 Baloise 145k 43.2 45.2% Insurances
39 AGILA Tierversicherung 137k 40.9 67.5% Insurances
40 Ergo Direkt 126k 40.3 40.3% Insurances
41 WWK 121k 41.6 47.4% Insurances
42 Union Krankenversicherung 112k 42.8 48.2% Insurances
43 Hiscox 107k 51.3 20.6% Insurances
44 Mecklenburgische 100k 41.4 46.4% Insurances
45 Europ Assistance 98k 41.1 37.9% Insurances
46 Marsh 94k 41.0 59.8% Insurances
47 HEK – Hanseatische Krankenkasse 91k 42.9 51.9% Insurances
48 Wefox 89k 39.5 43.2% Insurances
49 Kaufmännische Krankenkasse 87k 41.0 42.0% Insurances
50 Unimed 79k 43.3 50.4% Insurances
51 Helvetia Versicherungen 72k 42.2 42.5% Insurances
52 UnitedHealth Group 67k 36.3 66.5% Insurances
53 WTW 66k 41.4 42.4% Insurances
54 Bergische Krankenkasse 64k 42.9 50.6% Insurances
55 Aviva 63k 42.9 55.5% Insurances
56 Talanx 61k 41.6 42.8% Insurances
57 NV-Versicherungen 55k 41.8 50.1% Insurances
58 Aetna 35k 35.6 71.1% Insurances
59 Cigna 33k 43.6 54.3% Insurances
60 Vienna Insurance Group 27k 41.1 47.4% Insurances
61 Mapfre 27k 34.3 54.2% Insurances
62 Chubb Corp. 26k 36.8 52.2% Insurances
63 Unum 25k 49.6 63.7% Insurances
64 Kaiser Permanente 25k 42.9 52.8% Insurances
65 GEICO 24k 36.6 46.8% Insurances
66 MetLife 22k 33.2 57.4% Insurances
67 Progressive Corporation 22k 27.3 37.5% Insurances
68 Uniqa Insurance Group 22k 41.2 43.5% Insurances
69 Handelskrankenkasse 21k 41.0 45.7% Insurances
70 Aia 20k 30.2 74.9% Insurances
71 State Farm Insurance 19k 34.8 57.2% Insurances
72 GEHA 19k 43.8 52.8% Insurances
73 VPV Versicherungen 18k 42.0 42.1% Insurances
74 Deutsche Leibrenten 16k 43.4 50.5% Insurances
75 Macif 16k 41.9 45.1% Insurances
76 Unipol 16k 45.8 34.6% Insurances
77 Gjensidige 16k 46.1 54.6% Insurances
78 TIAA–CREF 15k 43.0 50.1% Insurances
79 Moneysupermarket.com 13k 40.7 46.9% Insurances
80 ÖVB Versicherungen 12k 42.6 44.8% Insurances
81 Aflac 12k 39.0 57.1% Insurances
82 Oscar Health 12k 41.2 62.5% Insurances
83 GNP Seguros 12k 32.5 52.3% Insurances
84 Legal & General 12k 36.9 52.0% Insurances
85 Groupama 12k 33.2 42.3% Insurances
86 MLP AG 11k 25.2 36.8% Insurances
87 Bourse Direct 11k 39.6 44.5% Insurances
88 Asurion 9.5k 29.4 47.5% Insurances
89 World Nomads 9.4k 38.4 66.3% Insurances
90 Tokio Marine 9.2k 27.5 46.1% Insurances
91 Anthem Blue Cross 9.2k 39.5 76.2% Insurances
92 Yomoni 8.6k 39.9 42.9% Insurances
93 Direct Line 8.5k 34.4 45.0% Insurances
94 Mutual of Omaha 7.9k 30.3 58.2% Insurances
95 Anadolu Sigorta 7.8k 41.6 52.7% Insurances
96 Harmonie Mutuelle 7.4k 40.7 40.3% Insurances
97 Anadolu Hayat Emeklilik 7.4k 48.8 37.5% Insurances
98 Prima Assicurazioni 6.9k 40.8 37.5% Insurances
99 Max Life Insurance 6.8k 32.8 54.4% Insurances
100 Liberty Mutual 6.4k 34.4 33.5% Insurances

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Frequently asked questions

How is this list of the most popular insurances compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in Germany?

Huk24 currently leads with an estimated audience of 7M people in Germany.

Same category in other countries

United States

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