Rascasse Audience Intelligence

Arc'teryx Target Market in United States

Arc'teryx has an estimated audience of 5.5M people in United States.

#4among Outdoor in United States
#671among brands in United States#296in Fashion & Accessoires

The average Arc'teryx fan in United States is 37.1 years old, balanced, and lives primarily in California.

By number of fans, Arc'teryx ranks #4 among the 45 objects in Outdoor in United States — 21.2× the group median.

Its fans are 0.7 years younger than the group average of 37.8.

Compared with the other 44 objects in Outdoor, Arc'teryx fans stand out for their interest in La Sportiva, Cross-country skiing and Sierra Trading Post.

Interest is seasonal: January, November and December account for 44% of the year's searches, July is the quietest month.

Most fans live in California, New York, Washington.

Top affinities include La Sportiva, Cross-country skiing, Sierra Trading Post, with strongest over-indexing on La Sportiva (25.83× the country average).

Demographically, the Arc'teryx audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Sports Activity.

The typical Arc'teryx fan in United States is balanced, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for La Sportiva.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in United States
Gender
45.7%♀
54.3% male
Age
37.1
average years
Country rank
#6106
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Arc'teryx

45.7% are female, 54.3% are male, average age 37.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Arc'teryx audience in United States
MetricValue
Female45.7%
Male54.3%
Average age37.1
Estimated audience size5.5M
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Arc'teryx audience in United States
Age bracketShare%
16-2427%
25-3421%
35-4419%
45-5417%
55+16%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Arc'teryx audience comes from United States.

Worldwide audience distribution share by country for Arc'teryx
CountryShare
China23.3%
United States17.6%
Japan12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arc'teryx customers by region in United States
#RegionReachAffinity×
01Alaska~40K3.66×
02Washington~300K2.30×
03Washington, District of Columbia~20K2.12×
04New York~700K2.10×
05Utah~100K2.04×
06Oregon~100K1.98×
07Montana~30K1.98×
08Colorado~200K1.87×
09Vermont~20K1.87×
10Massachusetts~200K1.69×
11California~1M1.55×
12Wyoming~10K1.43×
13New Jersey~200K1.34×
14Idaho~40K1.26×
15Illinois~200K1.19×
16Maryland~100K1.19×
17New Hampshire~20K1.15×
18Connecticut~60K1.08×
19Virginia~100K1.03×
20Hawaii~20K0.98×
21Maine~20K0.96×
22Minnesota~90K0.94×
23Pennsylvania~200K0.86×
24Nevada~40K0.83×
25Rhode Island~10K0.83×
26Michigan~100K0.70×
27Delaware~10K0.70×
28North Dakota~8K0.67×
29Wisconsin~60K0.66×
30New Mexico~20K0.64×
31Georgia~100K0.60×
32North Carolina~100K0.60×
33Arizona~70K0.58×
34Texas~200K0.52×
35Tennessee~60K0.50×
36Ohio~90K0.49×
37Indiana~50K0.49×
38Iowa~20K0.48×
39Nebraska~20K0.48×
40West Virginia~10K0.47×
41Missouri~50K0.45×
42Kentucky~30K0.45×
43Kansas~20K0.44×
44Arkansas~20K0.43×
45South Carolina~40K0.40×
46Florida~100K0.39×
47Oklahoma~30K0.39×
48Alabama~30K0.37×
49Louisiana~20K0.33×
50Mississippi~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Arc'teryx, United States
0.31×1.00×3.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arc'teryx audience vs. the country average
#·InterestCategoryAffinity×
01La SportivaFashion & Accessoires25.83×
02Cross-country skiingSports11.99×
03Sierra Trading PostFashion & Accessoires11.03×
04Columbia SportswearFashion & Accessoires10.21×
05Freestyle skiingSports9.43×
06Outside (magazine)Home & Garden9.38×
07Backcountry skiingSports8.28×
08The North FaceFashion & Accessoires7.04×
09Alpine skiingSports6.80×
10PaddleboardingSports6.70×
11PatagoniaFashion & Accessoires6.48×
12Hiking bootFashion & Accessoires6.34×
13L.L.BeanFashion & Accessoires5.56×
14OuterwearFashion & Accessoires5.52×
15REIFashion & Accessoires5.20×
16Ski resortTravel & Leisure5.01×
17SnowboardSports4.87×
18Travel AdventuresTravel & Leisure4.43×
19Winter sportSports4.43×
20Nordstrom RackFashion & Accessoires2.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arc'teryx audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arc'teryx audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.07×
Sports ActivityPOWER1.89×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arc'teryx audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
TraditionCONSERVATISM0.69×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Outdoor audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arc'teryx over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/arcteryx-16235” · Methodology