Rascasse Audience Intelligence

Tissot Target Market in United States

Tissot has an estimated audience of 2.8M people in United States.

#5among Watches in United States
#1196among brands in United States#519in Fashion & Accessoires

The average Tissot fan in United States is 36.8 years old, more male, and lives primarily in California.

By number of fans, Tissot ranks #5 among the 63 objects in Watches in United States — 31.7× the group median.

Its fans are 0.5 years younger than the group average of 37.3.

Women make up 35.9% of the fan base, 4.3 percentage points fewer than the group average.

Compared with the other 62 objects in Watches, Tissot fans stand out for their interest in Taco Cabana, Woot and Friendly's.

Most fans live in California, New York, Florida.

Top affinities include Panerai, Taco Cabana, Woot, with strongest over-indexing on Panerai (25.65× the country average).

Demographically, the Tissot audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

The typical Tissot fan in United States is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Panerai.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
35.9%♀
64.1% male
Age
36.8
average years
Country rank
#10823
among all objects in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tissot

35.9% are female, 64.1% are male, average age 36.8.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Tissot audience in United States
MetricValue
Female35.9%
Male64.1%
Average age36.8
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Tissot audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4420%
45-5417%
55+14%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Tissot audience comes from United States.

Worldwide audience distribution share by country for Tissot
CountryShare
Japan17.3%
United States10.6%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tissot customers by region in United States
#RegionReachAffinity×
01New York~300K1.97×
02Florida~300K1.84×
03New Jersey~100K1.80×
04Washington, District of Columbia~9K1.57×
05Massachusetts~90K1.49×
06California~500K1.42×
07Texas~300K1.37×
08Illinois~100K1.35×
09Connecticut~40K1.24×
10Virginia~90K1.23×
11Washington~70K1.17×
12Hawaii~10K1.14×
13Nevada~30K1.12×
14Georgia~100K1.10×
15Maryland~60K1.07×
16Rhode Island~9K1.05×
17New Hampshire~10K1.03×
18North Carolina~90K1.01×
19Colorado~50K1.01×
20Pennsylvania~100K1.00×
21Arizona~60K0.99×
22Utah~30K0.98×
23Alaska~6K0.95×
24Tennessee~60K0.92×
25Indiana~50K0.91×
26Michigan~70K0.87×
27Kansas~20K0.87×
28Maine~10K0.87×
29Delaware~7K0.87×
30Vermont~5K0.87×
31Ohio~80K0.86×
32South Carolina~40K0.86×
33Nebraska~10K0.84×
34North Dakota~5K0.84×
35Oregon~30K0.83×
36Missouri~40K0.82×
37Minnesota~40K0.82×
38New Mexico~10K0.82×
39Louisiana~30K0.81×
40Oklahoma~30K0.81×
41Arkansas~20K0.81×
42Idaho~10K0.80×
43Alabama~30K0.79×
44Iowa~20K0.79×
45Kentucky~30K0.78×
46Montana~7K0.77×
47Wisconsin~40K0.75×
48South Dakota~5K0.71×
49West Virginia~10K0.68×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Tissot, United States
0.67×1.00×1.97×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tissot audience vs. the country average
#·InterestCategoryAffinity×
01PaneraiFashion & Accessoires25.65×
02Taco CabanaFood & Beverages24.56×
03WootShopping24.44×
04Friendly'sFood & Beverages20.42×
05ZipRecruiterBusiness & Career20.22×
06Straight TalkTechnology & Electronics18.74×
07House partyHome & Garden18.43×
08BuckleFashion & Accessoires16.34×
09FedEx OfficeBusiness & Career16.30×
10Edible ArrangementsFood & Beverages14.56×
11TalbotsShopping13.82×
12G-ShockFashion & Accessoires12.98×
13Vera WangFashion & Accessoires12.73×
14TurboTaxBusiness & Career12.22×
15Rent-A-CenterHome & Garden11.73×
16Party CityKids & Family11.68×
17Bergdorf GoodmanFashion & Accessoires8.78×
18Sustainable energyHome & Garden8.38×
19MenardsHome & Garden4.94×
20The UPS StoreShopping4.46×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tissot audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tissot audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.22×
SustainabilityBALANCE3.09×
IndulgenceJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tissot audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Community OrientationOPEN0.78×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tissot over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tissot-15898” · Methodology