Rascasse Audience Intelligence

Bumble and bumble Target Market in United States

Bumble and bumble has an estimated audience of 1.1M people in United States.

#7among Hair care in United States
#2517among brands in United States#299in Beauty & Wellness

The average Bumble and bumble fan in United States is 41.0 years old, more female, and lives primarily in New York.

By number of fans, Bumble and bumble ranks #7 among the 110 objects in Hair care in United States — 12.8× the group median.

Its fans are 5.4 years older than the group average of 35.6.

Women make up 91.4% of the fan base, 16.1 percentage points more than the group average.

Compared with the other 109 objects in Hair care, Bumble and bumble fans stand out for their interest in Moroccanoil, Great Clips and Hair care.

Most fans live in New York, California, Florida.

Top affinities include Moroccanoil, Great Clips, Hair care, with strongest over-indexing on Moroccanoil (18.66× the country average).

Demographically, the Bumble and bumble audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.

The typical Bumble and bumble fan in United States is more female, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Moroccanoil.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
91.4%♀
8.6% male
Age
41.0
average years
Country rank
#22958
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bumble and bumble

91.4% are female, 8.6% are male, average age 41.0.

Fig. 02

Gender split

91.4%
Female
8.6%
Male
Demographic split for Bumble and bumble audience in United States
MetricValue
Female91.4%
Male8.6%
Average age41.0
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bumble and bumble audience in United States
Age bracketShare%
16-2415%
25-3419%
35-4422%
45-5427%
55+18%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Bumble and bumble audience comes from United States.

Worldwide audience distribution share by country for Bumble and bumble
CountryShare
United States62.9%
United Kingdom13.3%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bumble and bumble customers by region in United States
#RegionReachAffinity×
01New York~300K3.83×
02Minnesota~40K1.95×
03New Jersey~50K1.63×
04Vermont~3K1.43×
05Connecticut~20K1.41×
06Oregon~20K1.27×
07Washington~30K1.21×
08Wisconsin~20K1.20×
09Massachusetts~30K1.19×
10New Hampshire~5K1.13×
11California~100K1.12×
12Iowa~10K1.04×
13Washington, District of Columbia~2K1.04×
14Maine~5K1.01×
15Colorado~20K1.00×
16Idaho~6K1.00×
17Nevada~10K0.99×
18Montana~3K0.99×
19Arizona~20K0.97×
20Rhode Island~3K0.96×
21Tennessee~20K0.95×
22Utah~10K0.95×
23Illinois~40K0.94×
24Ohio~40K0.93×
25Virginia~30K0.93×
26Nebraska~6K0.93×
27Michigan~30K0.91×
28South Carolina~20K0.91×
29Pennsylvania~40K0.89×
30Georgia~30K0.89×
31Florida~60K0.88×
32Maryland~20K0.88×
33Delaware~3K0.88×
34Alabama~10K0.87×
35Alaska~2K0.87×
36Oklahoma~10K0.85×
37North Dakota~2K0.85×
38North Carolina~30K0.84×
39Hawaii~4K0.83×
40Kentucky~10K0.82×
41Mississippi~8K0.80×
42Kansas~7K0.78×
43New Mexico~5K0.78×
44Missouri~20K0.77×
45West Virginia~4K0.76×
46South Dakota~2K0.76×
47Arkansas~7K0.74×
48Louisiana~10K0.73×
49Texas~50K0.69×
50Indiana~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Bumble and bumble, United States
0.68×1.00×3.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bumble and bumble audience vs. the country average
#·InterestCategoryAffinity×
01MoroccanoilHealth18.66×
02Great ClipsBeauty & Wellness4.07×
03Hair careBeauty & Wellness3.23×
04ShampooBeauty & Wellness2.96×
05SephoraShopping2.77×
06Macy'sShopping2.72×
07HairstyleBeauty & Wellness2.43×
08WalgreensShopping2.31×
09ULTA BeautyBeauty & Wellness2.27×
10Beauty salonsBeauty & Wellness2.11×
11GodPolitics & Society2.05×
12Hair productsBeauty & Wellness1.98×
13MemeInternet & Social Media1.97×
14MammalPets & Animals1.97×
15SkinBeauty & Wellness1.95×
16CosmeticsBeauty & Wellness1.64×
17Sales promotionShopping1.64×
18PhilosophyBusiness & Career1.63×
19MotherhoodKids & Family1.60×
20WomanKids & Family1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bumble and bumble audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bumble and bumble audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.66×
Price SensitivityPREMIUM1.45×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bumble and bumble audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM1.04×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bumble and bumble over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bumble-and-bumble-30211” · Methodology