Rascasse Audience Intelligence

The Rookie Viewer Demographics in United States

The Rookie has an estimated audience of 10.1M people in United States.

#44among TV series in United States
#70among movies & series in United States#273in Movies & TV

The average The Rookie fan in United States is 41.8 years old, balanced, and lives primarily in California.

By number of fans, The Rookie ranks #44 among the 4358 objects in TV series in United States.

Its fans are 3.0 years older than the group average of 38.8.

Women make up 52.0% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, The Rookie fans stand out for their interest in John Wick 2, Milla Jovovich and Joey King.

Most fans live in California, Texas, Florida.

Top affinities include John Wick 2, Milla Jovovich, Joey King, with strongest over-indexing on John Wick 2 (129.13× the country average).

Demographically, the The Rookie audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical The Rookie fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.1M
in United States
Gender
52.0%♀
48.0% male
Age
41.8
average years
Country rank
#3551
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Rookie viewers

52.0% are female, 48.0% are male, average age 41.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Rookie audience in United States
MetricValue
Female52.0%
Male48.0%
Average age41.8
Estimated audience size10.1M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the The Rookie audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4421%
45-5425%
55+21%
Fig. 04

Worldwide distribution

24.1%

of the worldwide The Rookie audience comes from United States.

Worldwide audience distribution share by country for The Rookie
CountryShare
United States24.1%
Germany13.3%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Rookie fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K1.24×
02Arkansas~100K1.24×
03West Virginia~70K1.21×
04Oklahoma~100K1.19×
05Kentucky~200K1.18×
06Idaho~70K1.17×
07Kansas~100K1.15×
08Missouri~200K1.14×
09Indiana~200K1.10×
10North Dakota~30K1.10×
11Nebraska~60K1.09×
12Mississippi~100K1.08×
13Ohio~400K1.07×
14Texas~700K1.05×
15Tennessee~200K1.05×
16New Mexico~70K1.05×
17Michigan~300K1.04×
18Utah~100K1.04×
19South Dakota~30K1.04×
20Wyoming~20K1.04×
21California~1M1.03×
22Wisconsin~200K1.02×
23North Carolina~300K1.01×
24South Carolina~200K1.00×
25Louisiana~100K1.00×
26Arizona~200K0.99×
27Alabama~200K0.99×
28Oregon~100K0.99×
29Montana~30K0.99×
30Pennsylvania~400K0.98×
31Georgia~300K0.98×
32New Hampshire~40K0.97×
33Illinois~400K0.96×
34Maine~40K0.96×
35Virginia~200K0.95×
36Washington~200K0.94×
37Maryland~200K0.94×
38Minnesota~200K0.94×
39Connecticut~100K0.94×
40Nevada~90K0.94×
41Delaware~30K0.91×
42New Jersey~300K0.89×
43Hawaii~40K0.89×
44Alaska~20K0.88×
45New York~500K0.87×
46Rhode Island~30K0.87×
47Colorado~200K0.86×
48Massachusetts~200K0.85×
49Florida~500K0.84×
50Vermont~20K0.82×
Fig. 06

Affinity by region

Affinity by region — The Rookie, United States
0.82×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Rookie audience vs. the country average
#·InterestCategoryAffinity×
01John Wick 2Movies & TV129.13×
02Milla JovovichMovies & TV45.89×
03Joey KingMovies & TV14.47×
04Reservoir DogsMovies & TV13.46×
05BoratMovies & TV11.35×
06International educationBusiness & Career10.93×
07Austin Powers (film series)Movies & TV9.36×
08Tropic ThunderMovies & TV9.29×
09Christopher WalkenMovies & TV9.22×
10Law & Order: Special Victims UnitMovies & TV7.80×
11Mariska HargitayMovies & TV7.14×
12Crime fictionLiterature3.99×
13Anne HathawayMovies & TV3.80×
14FedExBusiness & Career3.12×
15SubwayFood & Beverages2.87×
16Pizza HutFood & Beverages2.83×
17TMZInternet & Social Media2.25×
18Britney SpearsMusic & Radio2.14×
19Domino's PizzaFood & Beverages2.12×
20McDonald'sFood & Beverages2.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Rookie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Rookie audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.75×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Rookie audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Rookie over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-rookie-10000490” · Methodology