Rascasse Audience Intelligence

Will Smith Audience in United States

Will Smith has an estimated audience of 17M people in United States.

#26among Actor Actress or TV Star in United States
#73among people in United States#133in Movies & TV

The average Will Smith fan in United States is 35.5 years old, more female, and lives primarily in California.

By number of fans, Will Smith ranks #26 among the 6629 objects in Actor Actress or TV Star in United States — 1.4× the group median.

Its fans are 4.1 years younger than the group average of 39.6.

Women make up 58.9% of the fan base, 1.8 percentage points more than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Will Smith fans stand out for their interest in Judd Hirsch, Randy Quaid and Bad Boys II.

Interest is seasonal: March, April and October account for 45% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Judd Hirsch, Randy Quaid, Bad Boys II, with strongest over-indexing on Judd Hirsch (17.61× the country average).

Demographically, the Will Smith audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Need for Security, Social Media Usage.

The typical Will Smith fan in United States is more female, around 35.5 years old, with strong Need for Security tendencies and a notable affinity for Judd Hirsch.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17M
in United States
Gender
58.9%♀
41.1% male
Age
35.5
average years
Country rank
#2040
among all objects in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Will Smith fans

58.9% are female, 41.1% are male, average age 35.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Will Smith audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.5
Estimated audience size17M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Will Smith audience in United States
Age bracketShare%
16-2430%
25-3422%
35-4419%
45-5417%
55+12%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Will Smith audience comes from United States.

Worldwide audience distribution share by country for Will Smith
CountryShare
United States33.5%
Germany6.1%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Will Smith fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.34×
02Georgia~700K1.27×
03Louisiana~300K1.25×
04Maryland~400K1.20×
05Arkansas~200K1.16×
06Oklahoma~200K1.14×
07Texas~1.5M1.13×
08Alabama~300K1.12×
09North Carolina~600K1.11×
10Tennessee~400K1.11×
11South Carolina~300K1.11×
12Florida~1M1.10×
13Missouri~300K1.10×
14Nevada~200K1.09×
15Kentucky~200K1.08×
16Pennsylvania~700K1.07×
17Michigan~500K1.07×
18California~2M1.06×
19Delaware~50K1.06×
20Indiana~400K1.04×
21Ohio~600K1.03×
22New Mexico~100K1.03×
23Kansas~200K1.02×
24Illinois~700K1.01×
25Virginia~400K1.00×
26New Jersey~500K0.99×
27Arizona~400K0.99×
28New York~1M0.96×
29Utah~200K0.96×
30Connecticut~200K0.95×
31Idaho~90K0.95×
32West Virginia~90K0.95×
33Oregon~200K0.94×
34Nebraska~90K0.94×
35Washington~400K0.93×
36Iowa~100K0.93×
37Wisconsin~300K0.92×
38Massachusetts~300K0.91×
39Colorado~300K0.90×
40Washington, District of Columbia~30K0.89×
41Wyoming~30K0.89×
42Montana~50K0.88×
43Alaska~30K0.88×
44Minnesota~300K0.87×
45Hawaii~60K0.87×
46North Dakota~30K0.85×
47Rhode Island~50K0.84×
48Maine~60K0.83×
49South Dakota~40K0.83×
50New Hampshire~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Will Smith, United States
0.81×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Will Smith audience vs. the country average
#·InterestCategoryAffinity×
01Judd HirschMovies & TV17.61×
02Randy QuaidMovies & TV14.60×
03Bad Boys IIMovies & TV5.00×
04Christina RicciMovies & TV4.74×
05Jaden SmithMovies & TV4.52×
06Christopher NolanMovies & TV4.13×
07Jesse JacksonPolitics & Society3.63×
08Philadelphia 76ersSports3.47×
09Margot RobbieMovies & TV3.08×
10Ana de ArmasMovies & TV2.58×
11Raven (comics)Literature2.44×
12LeBron JamesSports2.33×
13WNBASports1.87×
14Cars (film)Movies & TV1.74×
15Comedy moviesMovies & TV1.67×
16AdventureTravel & Leisure1.61×
17Hip hop musicMusic & Radio1.57×
18Video gamesGames1.56×
19Walt Disney WorldTravel & Leisure1.54×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Will Smith audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Will Smith audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.09×
Social Media UsageJOY1.08×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Will Smith audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Will Smith over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/will-smith-1558” · Methodology