Rascasse Audience Intelligence

Diego Luna Audience in United States

Diego Luna has an estimated audience of 3.5M people in United States.

#493among Actor Actress or TV Star in United States
#1262among people in United States#1208in Movies & TV

The average Diego Luna fan in United States is 40.6 years old, balanced, and lives primarily in California.

Its fans are 1.0 years older than the group average of 39.6.

Women make up 47.8% of the fan base, 9.3 percentage points fewer than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Diego Luna fans stand out for their interest in Penélope Cruz, Vicky Cristina Barcelona and Karla Souza.

Interest is seasonal: May, June and July account for 36% of the year's searches, December is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Penélope Cruz, Vicky Cristina Barcelona, Karla Souza, with strongest over-indexing on Penélope Cruz (87.18× the country average).

Demographically, the Diego Luna audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Diego Luna fan in United States is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Penélope Cruz.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
47.8%♀
52.2% male
Age
40.6
average years
Country rank
#9261
among all objects in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Diego Luna fans

47.8% are female, 52.2% are male, average age 40.6.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Diego Luna audience in United States
MetricValue
Female47.8%
Male52.2%
Average age40.6
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Diego Luna audience in United States
Age bracketShare%
16-2413%
25-3424%
35-4424%
45-5418%
55+20%
Fig. 04

Worldwide distribution

47.1%

of the worldwide Diego Luna audience comes from United States.

Worldwide audience distribution share by country for Diego Luna
CountryShare
United States47.1%
Mexico17.8%
Spain6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Diego Luna fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K2.41×
02California~900K2.16×
03Texas~400K1.72×
04New Mexico~30K1.55×
05Arizona~100K1.52×
06Oregon~60K1.42×
07Nevada~50K1.40×
08Washington~100K1.33×
09Colorado~80K1.31×
10Illinois~200K1.29×
11Idaho~20K1.20×
12Washington, District of Columbia~9K1.19×
13New York~200K1.08×
14Florida~200K0.99×
15Kansas~30K0.99×
16New Jersey~100K0.98×
17Virginia~90K0.98×
18Nebraska~20K0.97×
19Massachusetts~70K0.96×
20Maryland~60K0.96×
21Oklahoma~40K0.96×
22North Carolina~100K0.94×
23Connecticut~40K0.94×
24Minnesota~60K0.93×
25Montana~10K0.93×
26Georgia~100K0.90×
27Rhode Island~10K0.90×
28Arkansas~30K0.87×
29Hawaii~10K0.87×
30Alaska~7K0.87×
31Vermont~6K0.86×
32Indiana~60K0.84×
33Missouri~50K0.83×
34Wisconsin~50K0.82×
35Tennessee~60K0.81×
36Maine~10K0.80×
37Delaware~8K0.80×
38Iowa~30K0.79×
39Pennsylvania~100K0.77×
40New Hampshire~10K0.77×
41South Carolina~40K0.76×
42Kentucky~40K0.76×
43Michigan~80K0.74×
44South Dakota~7K0.74×
45Ohio~90K0.71×
46North Dakota~6K0.71×
47Louisiana~30K0.69×
48Alabama~40K0.68×
49Mississippi~20K0.61×
50West Virginia~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Diego Luna, United States
0.61×1.00×2.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Diego Luna audience vs. the country average
#·InterestCategoryAffinity×
01Penélope CruzMovies & TV87.18×
02Vicky Cristina BarcelonaMovies & TV68.47×
03Karla SouzaMovies & TV66.07×
04Sebastián RulliMovies & TV58.24×
05Javier BardemMovies & TV57.18×
06Julio IglesiasMusic & Radio42.95×
07Danna PaolaMovies & TV33.41×
08Felicity JonesMovies & TV20.91×
09Luka DončićSports20.39×
10Pedro PascalMovies & TV19.76×
11Florida State Seminoles footballSports18.01×
12Carrie FisherMovies & TV17.68×
13Suki WaterhouseFashion & Accessoires17.52×
14Elle FanningMovies & TV15.89×
15Eva LongoriaMovies & TV15.45×
16Charlize TheronMovies & TV14.26×
17Liga MXSports10.73×
18Ohio State Buckeyes footballSports10.31×
19Web serverTechnology & Electronics9.69×
20Dakota FanningMovies & TV9.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Diego Luna audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Diego Luna audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
Urban LifestyleOPEN1.63×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Diego Luna audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
Healthy LifestyleBALANCE0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Diego Luna over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/diego-luna-18601” · Methodology