Rascasse Audience Intelligence

Peanuts Audience in United States

Peanuts has an estimated audience of 3,161,305 people in United States.

#4among Comics in United States
#45among Book / Manga / Comic in United States
#165in Literature

The average Peanuts fan in United States is 45.3 years old, more female, and lives primarily in California.

By number of fans, Peanuts ranks #4 among the 100 objects in Comics in United States — 45.7× the group median.

Its fans are 9.5 years older than the group average of 35.8.

Women make up 63.3% of the fan base, 19.2 percentage points more than the group average.

Compared with the other 99 objects in Comics, Peanuts fans stand out for their interest in Rabbids Invasion, The Mighty B! and Back at the Barnyard.

Most fans live in California, Texas, Florida.

Top affinities include Rabbids Invasion, The Mighty B!, Back at the Barnyard, with strongest over-indexing on Rabbids Invasion (55.75× the country average).

Demographically, the Peanuts audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

The typical Peanuts fan in United States is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Rabbids Invasion.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
63.3%♀
36.7% male
Age
45.3
average years
Country rank
#9750
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Peanuts fans

63.3% are female, 36.7% are male, average age 45.3.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Peanuts audience in United States
MetricValue
Female63.3%
Male36.7%
Average age45.3
Estimated audience size3,161,305
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Peanuts audience in United States
Age bracketShare%
16-2410%
25-3414%
35-4418%
45-5426%
55+33%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Peanuts audience comes from United States.

Worldwide audience distribution share by country for Peanuts
CountryShare
United States20.5%
Italy9.1%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Peanuts fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K1.80×
02Georgia~200K1.49×
03Missouri~80K1.36×
04California~500K1.25×
05Alabama~60K1.20×
06Texas~300K1.19×
07North Carolina~100K1.17×
08Louisiana~50K1.16×
09Virginia~90K1.14×
10Indiana~70K1.11×
11South Carolina~60K1.09×
12Kentucky~50K1.08×
13New Jersey~90K1.07×
14Illinois~100K1.06×
15Pennsylvania~100K1.05×
16Mississippi~30K1.05×
17Arkansas~30K1.04×
18Florida~200K1.03×
19Maryland~60K1.03×
20New York~200K1.02×
21Washington~70K1.02×
22Oklahoma~40K0.98×
23Ohio~100K0.97×
24Minnesota~50K0.97×
25Connecticut~30K0.97×
26Michigan~90K0.96×
27Nebraska~20K0.96×
28Delaware~9K0.96×
29Arizona~70K0.95×
30New Mexico~20K0.94×
31Hawaii~10K0.94×
32Massachusetts~60K0.93×
33Wisconsin~50K0.93×
34Nevada~30K0.93×
35West Virginia~20K0.93×
36South Dakota~8K0.91×
37Tennessee~60K0.90×
38Oregon~40K0.90×
39Utah~30K0.90×
40Iowa~30K0.89×
41North Dakota~7K0.89×
42Idaho~20K0.88×
43Rhode Island~9K0.88×
44Alaska~6K0.87×
45Maine~10K0.83×
46New Hampshire~10K0.83×
47Washington, District of Columbia~5K0.82×
48Vermont~5K0.82×
49Montana~8K0.81×
50Colorado~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Peanuts, United States
0.80×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Peanuts audience vs. the country average
#·InterestCategoryAffinity×
01Rabbids InvasionMovies & TV55.75×
02The Mighty B!Movies & TV53.36×
03Back at the BarnyardMovies & TV51.65×
04Rich Mix LondonArts & Culture50.00×
05International University of Business Agriculture and TechnologyBusiness & Career48.94×
06The Angry BeaversMovies & TV40.45×
07Charles M. SchulzLiterature35.90×
08The Charlie Brown and Snoopy ShowMovies & TV33.25×
09The PeanutsLiterature30.52×
10Deutsche Eishockey LigaSports27.93×
11A Charlie Brown ChristmasMovies & TV26.67×
12Mixed nutsFood & Beverages17.40×
13Dead Poets SocietyMovies & TV12.05×
14Shazam (service)Music & Radio11.41×
15Human behaviorKids & Family4.37×
16Nut (fruit)Food & Beverages3.89×
17Dick Van DykeMovies & TV3.25×
18Whole Foods MarketShopping2.39×
19NFLSports1.52×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Peanuts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Peanuts audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Community OrientationOPEN1.52×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Peanuts audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.07×
Luxury OrientationPREMIUM1.11×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
Appendix

Explore more audiences

More Comics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Peanuts over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/peanuts-33344” · Methodology