For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | WWicked (musical) | 9.8M | 39.3% | 39.4 | 64.8% | Musical |
| 2 | CCats (musical) | 7.5M | 25.8% | 37.1 | 66.5% | |
| 3 | LLord of the Rings (musical) | 6.3M | 46.4% | — | — | Musical |
| 4 | CCirque du Soleil | 5.6M | 35.7% | 42.6 | 55.8% | |
| 5 | TThe Nutcracker | 2.7M | 34.2% | 39.9 | 74.0% | Musical |
| 6 | TThe Music Man | 2M | 59.9% | 51.4 | 54.6% | |
| 7 | CChess (musical) | 2M | 17.1% | 34.4 | 32.5% | |
| 8 | LLes Misérables (musical) | 1.9M | 32.9% | 38.9 | 66.0% | |
| 9 | CChicago (musical) | 1.9M | 29.3% | 41.5 | 64.3% | Musical |
| 10 | TThe Book of Mormon (musical) | 1.7M | 41.0% | 41.9 | 62.8% | |
| 11 | AAllegiance (musical) | 1.7M | 80.7% | 48.2 | 45.2% | |
| 12 | MMilk and Honey (musical) | 1.6M | 48.4% | 39.0 | 57.5% | |
| 13 | GGrease (lubricant) | 1.6M | 33.3% | 46.7 | 16.8% | Musical |
| 14 | BBeauty and the Beast | 1.6M | 32.7% | 32.2 | 68.9% | |
| 15 | DDefending the Caveman | 1.5M | 67.0% | 47.1 | 58.0% | |
| 16 | HHair (musical) | 1.4M | 16.2% | 36.1 | 77.4% | Musical |
| 17 | BBeauty and the Beast (musical) | 1.2M | 28.2% | 37.8 | 67.3% | |
| 18 | HHamilton (musical) | 1M | 32.8% | 33.2 | 61.0% | Musical |
| 19 | DDear Evan Hansen | 950k | 48.3% | 36.8 | 71.2% | |
| 20 | BBlue Man Group | 936k | 52.8% | 40.2 | 53.2% | Musical |
| 21 | IIn the Heights | 839k | 43.5% | 37.6 | 53.4% | |
| 22 | PPagliacci | 754k | 75.8% | 44.5 | 52.9% | |
| 23 | WWest Side Story | 697k | 27.0% | 43.5 | 64.0% | |
| 24 | AAlegría (Cirque du Soleil) | 650k | 13.1% | 36.8 | 60.5% | |
| 25 | LLegally Blonde (musical) | 628k | 26.3% | 43.6 | 77.7% | |
| 26 | CCarousel (musical) | 614k | 17.3% | 45.6 | 54.9% | |
| 27 | TThe Wedding Singer (musical) | 611k | 72.1% | 25.4 | 100.0% | |
| 28 | CCabaret (musical) | 608k | 31.4% | 30.3 | 46.0% | |
| 29 | FFiddler on the Roof | 560k | 40.6% | 45.5 | 62.9% | Musical |
| 30 | KKinky boots | 540k | 43.3% | 36.2 | 75.8% | |
| 31 | WWar Horse (play) | 522k | 36.5% | 42.9 | 68.4% | |
| 32 | TThe Piano Lesson | 513k | 94.5% | — | — | Musical |
| 33 | RRiverdance | 513k | 30.2% | 37.6 | 60.6% | Musical |
| 34 | EEvita (musical) | 499k | 17.9% | 43.4 | 55.9% | Musical |
| 35 | TThe Sound of Music | 464k | 35.0% | 46.5 | 71.1% | |
| 36 | MMary Poppins (musical) | 461k | 17.2% | 35.9 | 73.8% | Musical |
| 37 | WWICKED The Musical | 452k | 80.8% | 38.0 | 77.8% | |
| 38 | SSwan Lake | 423k | 18.8% | 29.0 | 85.3% | Musical |
| 39 | FFollies | 419k | 59.1% | 51.7 | 64.6% | |
| 40 | SSchool of Rock (musical) | 396k | 13.9% | 41.5 | 53.1% | |
| 41 | AAnnie (musical) | 367k | 19.7% | 39.5 | 64.7% | |
| 42 | TThe Aristocats | 359k | 22.6% | 39.4 | 63.6% | Musical |
| 43 | SShrek The Musical | 351k | 33.8% | 38.5 | 67.1% | Musical |
| 44 | AAnything Goes | 347k | 7.0% | 41.3 | 79.7% | |
| 45 | GGuys and Dolls | 347k | 26.6% | 36.3 | 58.5% | |
| 46 | FFootloose (musical) | 338k | 12.3% | 48.5 | 78.9% | Musical |
| 47 | HHairspray (musical) | 334k | 18.3% | 45.2 | 73.5% | |
| 48 | HHedwig and the Angry Inch (musical) | 333k | 51.7% | 42.3 | 65.0% | |
| 49 | GGypsy (musical) | 333k | 14.8% | 43.3 | 64.4% | |
| 50 | DDreamgirls | 320k | 32.5% | 39.6 | 48.1% | Musical |
| 51 | MMatilda the Musical | 319k | 7.5% | 37.6 | 56.0% | Musical |
| 52 | DDance of the Vampires | 311k | 40.9% | 37.4 | 63.9% | |
| 53 | TThe Color Purple (musical) | 307k | 37.7% | 42.3 | 62.9% | |
| 54 | PPeter and the Wolf | 294k | 46.4% | 38.8 | 100.0% | |
| 55 | TThe Rocky Horror Show | 286k | 30.4% | 42.1 | 52.0% | Musical |
| 56 | WWaitress (Musical) | 285k | 26.3% | 38.2 | 79.1% | |
| 57 | RRock of Ages (musical) | 285k | 25.9% | 42.0 | 51.2% | |
| 58 | OOvo (Cirque du Soleil) | 284k | 10.6% | 25.4 | 65.2% | |
| 59 | DDon Quixote (ballet) | 272k | 4.1% | 36.1 | 44.8% | |
| 60 | TTurandot | 269k | 41.6% | 51.6 | 68.6% | |
| 61 | MMiss Saigon | 267k | 21.4% | 42.7 | 67.9% | |
| 62 | TThe Phantom of the Opera | 251k | 35.5% | 34.4 | 74.7% | Musical |
| 63 | AA Chorus Line | 241k | 27.1% | 45.1 | 59.9% | Musical |
| 64 | WWhat Next? (opera) | 241k | 51.0% | 51.3 | 75.7% | |
| 65 | MMenopause The Musical | 240k | 69.0% | 42.7 | 76.9% | |
| 66 | HHello, Dolly! (musical) | 232k | 33.2% | 38.7 | 42.9% | |
| 67 | LLittle Shop of Horrors (musical) | 231k | 27.6% | 36.5 | 83.1% | Musical |
| 68 | TThe Wiz | 229k | 29.1% | 41.5 | 59.3% | Musical |
| 69 | TThe Wizard of Oz (1902 musical) | 225k | 11.9% | 36.9 | 57.6% | |
| 70 | BBilly Elliot the Musical | 224k | 21.1% | 40.0 | 53.2% | Musical |
| 71 | TTarzan (musical) | 220k | 12.1% | 34.4 | 49.0% | Musical |
| 72 | TTwelfth Night | 208k | 26.1% | 44.0 | 65.1% | |
| 73 | JJesus Christ Superstar | 203k | 18.7% | 33.5 | 78.0% | Musical |
| 74 | TThe Marriage of Figaro | 194k | 35.6% | 40.4 | 63.1% | |
| 75 | GGiselle | 183k | 13.0% | 32.8 | 64.0% | |
| 76 | TThe Producers (musical) | 179k | 22.4% | 46.2 | 41.6% | Musical |
| 77 | LLes Miserables - Musical | 170k | 37.6% | 31.3 | 76.3% | |
| 78 | MMystère (Cirque du Soleil) | 169k | 22.9% | 46.4 | 52.3% | |
| 79 | NNotre-Dame de Paris (musical) | 161k | 16.3% | 44.5 | 78.2% | |
| 80 | LLa traviata | 154k | 13.7% | 41.2 | 63.0% | |
| 81 | AAs You Like It | 150k | 20.3% | 45.1 | 66.8% | |
| 82 | TThe Addams Family (musical) | 140k | 9.1% | 40.0 | 100.0% | Musical |
| 83 | TThe Bodyguard (musical) | 137k | 11.1% | 34.2 | 68.4% | |
| 84 | RRienzi | 134k | 53.4% | 42.3 | 65.6% | |
| 85 | PPippin (musical) | 134k | 24.0% | 42.9 | 66.9% | |
| 86 | 442nd Street (musical) | 133k | 20.1% | 40.9 | 68.5% | |
| 87 | SSouth Pacific (musical) | 126k | 49.2% | 47.7 | 65.1% | Musical |
| 88 | JJekyll & Hyde (musical) | 124k | 32.3% | 44.1 | 57.9% | |
| 89 | RRequiem (Mozart) | 123k | 9.6% | 47.0 | 61.1% | |
| 90 | NNewsies (musical) | 122k | 52.4% | 38.4 | 72.6% | Musical |
| 91 | PPeppa Pig Live | 121k | 43.9% | 31.3 | 54.4% | |
| 92 | LLord of the Dance (musical) | 116k | 11.8% | 42.3 | 60.6% | |
| 93 | GGhost the Musical | 114k | 50.3% | 40.2 | 62.5% | |
| 94 | BBlack Nazarene | 113k | 45.1% | 42.5 | 63.4% | Musical |
| 95 | CChitty Chitty Bang Bang (musical) | 110k | 11.6% | 37.7 | 71.4% | |
| 96 | WWe Will Rock You (musical) | 107k | 6.9% | 35.0 | 55.0% | |
| 97 | GGrease (musical) | 101k | 6.0% | 42.9 | 63.4% | Musical |
| 98 | SSunday in the Park with George | 100k | 60.5% | 37.2 | 77.2% | Musical |
| 99 | DDelirium (Cirque du Soleil) | 100k | 4.2% | 37.6 | 61.6% | |
| 100 | YYou and Me (Peking opera) | 99k | 28.2% | 25.5 | 50.7% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular musicals compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each musical by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest musical in United States?
Wicked (musical) currently leads with an estimated audience of 9.8M people in United States.