التحدي
العلامة التجاريةs spend millions on sports sponsorships بناءً على TV ratings, social followers, and executive preference. But the question that matters is different: does the rights holder’s audience actually تداخل with your target مخصصer? Without audience data, sponsorship is expensive brand association. With it, it’s precision marketing.
كيف يساعد Rascasse
نُريك whether the audience matches — before you sign the deal.
See whether the rights holder’s audience matches your مخصصer.
Before you sign the deal. Measure demographic match, interest تداخل, and تقارب strength between your brand and any sports property.
Measure the real audience impact of sponsorships
— not just impressions, but actual brand consideration. Track whether sponsorships move the needle with the people who matter.
Build a sponsorship portfolio بناءً على audience reach — not just brand association.
Maximize coverage, minimize تداخل. Know which sponsorships are redundant and where untapped audiences live.
ما تراه
حالات الاستخدام
Choose rights holders بناءً على audience data — not gut feel. Know the تداخل before you sign. See which properties deliver your target مخصصer and which ones just deliver reach.
Track whether sponsorships actually move brand consideration in your target audience — not just awareness. Measure real impact on the people who matter, not vanity metrics.
Audit your sponsorship portfolio for audience تداخل and gaps. Identify redundant deals reaching the same people and untapped segments where new partnerships could deliver — spend smarter, not more.
Help rights holders prove their audience value to attract and retain sponsors. Replace generic media kits with data-backed audience profiles that show exactly who the fans are and what brands they engage with.
Key الخدمات for الرعاية
Data-driven rights holder selection بناءً على audience تداخل. Find the partnerships that deliver your target مخصصer — not just impressions.
العلامة التجارية consideration tracking pre/post sponsorship. See whether deals actually move the needle — with حصة البحث as a behavioral proof point.
See which competitors are sponsoring what — and whether it’s working. المقارنة المرجعية your portfolio against the competition.
دراسة حالة
An automotive brand used Rascasse audience تداخل data to evaluate its sponsorship portfolio. The analysis revealed that two major sponsorships had less than 15% audience تداخل with the brand’s target مخصصer — expensive reach with minimal relevance. The brand replaced both low-تداخل deals with high-تداخل alternatives identified through Rascasse’s matching engine. The result: 3.1x ROI on the new sponsorships, compared to 1.4x on the deals they replaced — and EUR 800K saved through better selection.