Rascasse Audience Intelligence

Pacifico Beer Target Market in United States

Pacifico Beer has an estimated audience of 371K people in United States.

#56among Beer in United States#4795among brands in United States#2302in Food & Beverages

The average Pacifico Beer fan in United States is 32.4 years old, more male, and lives primarily in California.

By number of fans, Pacifico Beer ranks #59 among the 441 objects in Beer in United States — 0.8× the group median.

Its fans are 5.7 years younger than the group average of 38.1.

Women make up 40.1% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 440 objects in Beer, Pacifico Beer fans stand out for their interest in Tom Felton, Draculaclothing and Saxon (Official).

Most fans live in California, Texas, Florida.

Top affinities include Tom Felton, Draculaclothing, Saxon (Official), with strongest over-indexing on Tom Felton (361.79× the country average).

Demographically, the Pacifico Beer audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

The typical Pacifico Beer fan in United States is more male, around 32.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tom Felton.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
371K
in United States
Gender
40.1%♀
59.9% male
Age
32.4
average years
Country rank
#43447
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pacifico Beer

40.1% are female, 59.9% are male, average age 32.4.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Pacifico Beer audience in United States
MetricValue
Female40.1%
Male59.9%
Average age32.4
Estimated audience size371K
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Pacifico Beer audience in United States
Age bracketShare%
16-2425%
25-3440%
35-4420%
45-5410%
55+4%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Pacifico Beer audience comes from United States.

Worldwide audience distribution share by country for Pacifico Beer
CountryShare
United States69.8%
United Kingdom5.4%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pacifico Beer customers by region in United States
#RegionReachAffinity×
01California~90K2.16×
02Nevada~6K1.79×
03Texas~40K1.56×
04Arizona~10K1.39×
05New Mexico~3K1.32×
06Illinois~20K1.28×
07North Carolina~10K1.16×
08Washington~10K1.15×
09Colorado~7K1.14×
10Oklahoma~5K1.14×
11Tennessee~9K1.12×
12South Carolina~7K1.12×
13Oregon~5K1.12×
14Utah~4K1.11×
15Washington, District of Columbia<1K1.11×
16Hawaii~2K1.08×
17Arkansas~3K1.03×
18Nebraska~2K1.02×
19Indiana~7K1.00×
20Kansas~3K1.00×
21Idaho~2K1.00×
22Delaware~1K0.97×
23Virginia~9K0.96×
24Georgia~10K0.94×
25Kentucky~5K0.93×
26Montana~1K0.92×
27Vermont<1K0.91×
28Florida~20K0.90×
29Alabama~5K0.90×
30Maine~1K0.90×
31Iowa~3K0.89×
32Alaska<1K0.89×
33Connecticut~4K0.88×
34New Hampshire~1K0.88×
35South Dakota<1K0.88×
36Minnesota~5K0.87×
37North Dakota<1K0.87×
38New Jersey~9K0.86×
39Massachusetts~7K0.86×
40Wisconsin~6K0.86×
41New York~20K0.84×
42Louisiana~4K0.84×
43Rhode Island<1K0.83×
44Mississippi~3K0.81×
45Ohio~10K0.80×
46Missouri~5K0.80×
47West Virginia~2K0.80×
48Michigan~9K0.79×
49Maryland~5K0.79×
50Pennsylvania~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Pacifico Beer, United States
0.74×1.00×2.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pacifico Beer audience vs. the country average
#·InterestCategoryAffinity×
01Tom FeltonMovies & TV361.79×
02DraculaclothingFashion & Accessoires217.27×
03Saxon (Official)Music & Radio173.12×
04Greenwich BarkadaPOI108.67×
05Equity loanBusiness & Career106.53×
06Mazinger ZLiterature103.62×
07Medalla LightFood & Beverages94.86×
08Eastman KodakTechnology & Electronics78.38×
09Emperor (band)Music & Radio76.42×
10Cerveza ModeloFood & Beverages73.75×
11MardukMusic & Radio64.64×
12Papa's PizzeriaGames60.91×
13PedasTravel & Leisure58.72×
14CoronerMusic & Radio57.18×
15Cradle of FilthMusic & Radio46.16×
16Black Label SocietyMusic & Radio41.27×
17HangzhouTravel & Leisure22.44×
18Bernadette PetersMovies & TV20.00×
19Kenneth BranaghMovies & TV20.00×
20Robbie ColtraneMovies & TV20.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pacifico Beer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pacifico Beer audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.64×
ExtroversionTHRILL1.11×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pacifico Beer audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
DIY MentalityTHRILL0.45×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More Beer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pacifico Beer over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pacifico-beer-97233” · Methodology