Rascasse Audience Intelligence

Adele Audience in United States

Adele has an estimated audience of 4.8M people in United States.

#35among Pop in United States#770among people in United States#553in Music & Radio

The average Adele fan in United States is 35.4 years old, more female, and lives primarily in California.

By number of fans, Adele ranks #35 among the 1578 objects in Pop in United States — 1.6× the group median.

Its fans are 4.5 years younger than the group average of 39.9.

Women make up 66.2% of the fan base, 7.4 percentage points more than the group average.

Compared with the other 1577 objects in Pop, Adele fans stand out for their interest in Pendulum, Plan B (musician) and Angèle.

Interest is seasonal: January, October and November account for 42% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Pendulum, Plan B (musician), Angèle, with strongest over-indexing on Pendulum (32.38× the country average).

Demographically, the Adele audience skews more female with an average age of 35.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

The typical Adele fan in United States is more female, around 35.4 years old, with strong DIY Mentality tendencies and a notable affinity for Pendulum.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in United States
Gender
66.2%♀
33.8% male
Age
35.4
average years
Country rank
#7047
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Adele fans

66.2% are female, 33.8% are male, average age 35.4.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Adele audience in United States
MetricValue
Female66.2%
Male33.8%
Average age35.4
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Adele audience in United States
Age bracketShare%
16-2435%
25-3419%
35-4416%
45-5415%
55+15%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Adele audience comes from United States.

Worldwide audience distribution share by country for Adele
CountryShare
Saudi Arabia19.7%
United States17.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Adele fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K2.25×
02Nevada~60K1.19×
03Georgia~200K1.14×
04Minnesota~90K1.10×
05Washington, District of Columbia~10K1.10×
06Alabama~80K1.09×
07Louisiana~70K1.09×
08Connecticut~60K1.09×
09California~600K1.07×
10Maryland~100K1.07×
11New York~300K1.06×
12Mississippi~40K1.06×
13Florida~300K1.05×
14North Carolina~200K1.05×
15New Jersey~100K1.05×
16Massachusetts~100K1.05×
17Missouri~90K1.05×
18Texas~300K1.04×
19Virginia~100K1.04×
20Arkansas~40K1.04×
21Pennsylvania~200K1.02×
22South Carolina~80K1.02×
23Alaska~10K1.01×
24Illinois~200K1.00×
25Ohio~200K1.00×
26Washington~100K1.00×
27Indiana~100K1.00×
28Kentucky~60K1.00×
29Oregon~60K1.00×
30Hawaii~20K0.99×
31Arizona~100K0.98×
32Oklahoma~60K0.98×
33Utah~40K0.95×
34Rhode Island~10K0.95×
35Michigan~100K0.94×
36Delaware~10K0.93×
37Kansas~40K0.92×
38Iowa~40K0.90×
39Nebraska~30K0.90×
40Colorado~70K0.89×
41New Mexico~30K0.89×
42Maine~20K0.89×
43North Dakota~10K0.89×
44Wisconsin~70K0.88×
45West Virginia~20K0.88×
46Idaho~20K0.86×
47Montana~10K0.86×
48Vermont~8K0.84×
49New Hampshire~20K0.83×
50South Dakota~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Adele, United States
0.82×1.00×2.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Adele audience vs. the country average
#·InterestCategoryAffinity×
01PendulumMusic & Radio32.38×
02Plan B (musician)Music & Radio26.70×
03AngèleMusic & Radio23.37×
04MenardsHome & Garden23.17×
05Purchasing powerBusiness & Career22.58×
06Laurence FishburneMovies & TV22.52×
07ImmunologyBusiness & Career22.15×
08Southern hospitalityTravel & Leisure21.98×
09Julia ChildFood & Beverages21.40×
10Music of NigeriaMusic & Radio20.73×
11Serena & LilyHome & Garden19.65×
12SkinCeuticalsBeauty & Wellness18.84×
13HGTV Dream HomeMovies & TV16.85×
14Priceline.comShopping15.39×
15Vegetable GardeningFood & Beverages14.37×
16Holiday cottageTravel & Leisure14.04×
17PhoenixMusic & Radio11.67×
18Kirkland'sHome & Garden10.78×
19Dillard'sFashion & Accessoires9.50×
20Hardware storeHome & Garden8.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Adele audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Adele audience vs. the country average · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.59×
Design AffinityPREMIUM1.59×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Adele audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Quality AwarenessPREMIUM0.82×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Adele over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/adele-7187” · Methodology