Rascasse Audience Intelligence

Mirrr Audience in United Kingdom

Mirrr has an estimated audience of 4.9M people in United Kingdom.

#4among Pop in United Kingdom
#21among people in United Kingdom
#84in Music & Radio

The average Mirrr fan in United Kingdom is 40.0 years old, more female, and lives primarily in Yorkshire and the Humber.

By number of fans, Mirrr ranks #5 among the 947 objects in Pop in United Kingdom — 5.1× the group median.

Its fans are 4.6 years younger than the group average of 44.6.

Women make up 56.3% of the fan base, 7.3 percentage points fewer than the group average.

Compared with the other 946 objects in Pop, Mirrr fans stand out for their interest in Livemusic, Wikipedia and Glastonbury Festival.

Most fans live in Yorkshire and the Humber, West Midlands, South East.

Top affinities include Livemusic, Wikipedia, Glastonbury Festival, with strongest over-indexing on Livemusic (2.57× the country average).

Demographically, the Mirrr audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Community Orientation.

The typical Mirrr fan in United Kingdom is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Livemusic.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United Kingdom
Gender
56.3%♀
43.7% male
Age
40.0
average years
Country rank
#1361
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mirrr fans

56.3% are female, 43.7% are male, average age 40.0.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Mirrr audience in United Kingdom
MetricValue
Female56.3%
Male43.7%
Average age40.0
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Mirrr audience in United Kingdom
Age bracketShare%
16-2421%
25-3420%
35-4418%
45-5419%
55+22%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Mirrr audience comes from United Kingdom.

Worldwide audience distribution share by country for Mirrr
CountryShare
United Kingdom32.0%
United States20.1%
India13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mirrr fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~600K1.46×
02North East~300K1.36×
03Wales~300K1.34×
04West Midlands~600K1.27×
05East of England~500K1.02×
06Northern Ireland~100K1.00×
07East Midlands~300K0.77×
08South West~300K0.76×
09South East~500K0.72×
10Scotland~300K0.66×
11North West~400K0.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mirrr audience vs. the country average
#·InterestCategoryAffinity×
01LivemusicMusic & Radio2.57×
02WikipediaInternet & Social Media2.12×
03Glastonbury FestivalMusic & Radio2.01×
04PhilanthropyArts & Culture1.96×
05Sketch comedyMovies & TV1.94×
06Internet celebrityInternet & Social Media1.90×
07BritpopMusic & Radio1.90×
08Broadway theatreTravel & Leisure1.86×
09Hair ExtensionsBeauty & Wellness1.86×
10Folk musicMusic & Radio1.78×
11True DetectiveMovies & TV1.75×
12Ariana GrandeMusic & Radio1.74×
13SupermanMovies & TV1.71×
14SatireLiterature1.68×
15AdoptionKids & Family1.66×
16Britney SpearsMusic & Radio1.65×
17BatmanMovies & TV1.64×
18Millie Bobby BrownMovies & TV1.61×
19Risk managementBusiness & Career1.52×
20RadioTechnology & Electronics1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mirrr audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mirrr audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
Community OrientationOPEN1.39×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mirrr audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Price SensitivityPREMIUM0.84×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Mirrr over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/mirrr-10001584” · Methodology