Rascasse Audience Intelligence

USHER Audience in United States

USHER has an estimated audience of 2.7M people in United States.

#17among R&B in United States
#1639among people in United States#1013in Music & Radio

The average USHER fan in United States is 39.4 years old, balanced, and lives primarily in California.

By number of fans, USHER ranks #17 among the 130 objects in R&B in United States — 5.3× the group median.

Its fans are 1.3 years older than the group average of 38.1.

Women make up 54.3% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 129 objects in R&B, USHER fans stand out for their interest in Concerts, Soul food and Berlin Wall.

Interest is seasonal: February, July and September account for 51% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Concerts, Soul food, Teyana Taylor, with strongest over-indexing on Concerts (1.94× the country average).

Demographically, the USHER audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

The typical USHER fan in United States is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
54.3%♀
45.7% male
Age
39.4
average years
Country rank
#11031
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of USHER fans

54.3% are female, 45.7% are male, average age 39.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for USHER audience in United States
MetricValue
Female54.3%
Male45.7%
Average age39.4
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the USHER audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4418%
45-5419%
55+21%
Fig. 04

Worldwide distribution

42.0%

of the worldwide USHER audience comes from United States.

Worldwide audience distribution share by country for USHER
CountryShare
United States42.0%
United Kingdom11.4%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

USHER fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.90×
02Arizona~100K2.25×
03Georgia~200K1.99×
04Louisiana~60K1.61×
05Mississippi~40K1.61×
06Alaska~9K1.57×
07Maryland~80K1.53×
08Washington, District of Columbia~7K1.31×
09North Carolina~100K1.30×
10South Carolina~60K1.30×
11Tennessee~70K1.21×
12Delaware~10K1.20×
13Nevada~30K1.18×
14Michigan~90K1.15×
15Texas~200K1.12×
16Virginia~80K1.12×
17Arkansas~30K1.08×
18New York~200K1.07×
19Ohio~100K1.05×
20Florida~200K1.04×
21Missouri~50K1.04×
22Illinois~100K1.03×
23Pennsylvania~100K1.01×
24New Jersey~80K1.01×
25Indiana~50K0.95×
26California~300K0.93×
27Kentucky~30K0.90×
28Oklahoma~30K0.90×
29Connecticut~30K0.90×
30Minnesota~40K0.85×
31Massachusetts~50K0.84×
32Washington~50K0.82×
33Rhode Island~7K0.81×
34Kansas~20K0.79×
35Colorado~40K0.78×
36Wisconsin~40K0.77×
37Hawaii~9K0.77×
38Nebraska~10K0.75×
39West Virginia~10K0.72×
40New Mexico~10K0.70×
41Iowa~20K0.68×
42Oregon~20K0.64×
43North Dakota~4K0.63×
44South Dakota~4K0.62×
45New Hampshire~6K0.60×
46Maine~7K0.59×
47Idaho~9K0.57×
48Vermont~3K0.57×
49Utah~10K0.56×
50Montana~5K0.55×
Fig. 06

Affinity by region

Affinity by region — USHER, United States
0.55×1.00×2.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the USHER audience vs. the country average
#·InterestCategoryAffinity×
01ConcertsMusic & Radio1.94×
02Soul foodMusic & Radio1.78×
03Teyana TaylorMovies & TV1.71×
04Berlin WallTravel & Leisure1.67×
05DepopFashion & Accessoires1.65×
06Entry-level jobBusiness & Career1.61×
07LivemusicMusic & Radio1.60×
08Talk radioMusic & Radio1.59×
09DeodorantBeauty & Wellness1.58×
10ellen degeneresMovies & TV1.58×
11Top ChefFood & Beverages1.57×
12Word gamesGames1.56×
13Female entrepreneurBusiness & Career1.54×
14Tony AwardArts & Culture1.54×
15TaxicabCars & Mobility1.54×
16KaraokeMusic & Radio1.54×
17Conference and resort hotelsTravel & Leisure1.53×
18Labor DayPolitics & Society1.51×
19Non-fiction booksLiterature1.50×
20Us WeeklyInternet & Social Media1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the USHER audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the USHER audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
IndulgenceJOY1.17×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the USHER audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Quality AwarenessPREMIUM0.91×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in USHER over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/usher-10039173” · Methodology