Rascasse Audience Intelligence

Bob Ross Audience in United States

Bob Ross has an estimated audience of 3,520,254 people in United States.

#22among TV personality in United States#1121among Person in United States#1084in Movies & TV

The average Bob Ross fan in United States is 36.3 years old, more female, and lives primarily in California.

By number of fans, Bob Ross ranks #22 among the 1168 objects in TV personality in United States — 1.8× the group median.

Its fans are 5.7 years younger than the group average of 42.0.

Women make up 58.0% of the fan base, 3.1 percentage points fewer than the group average.

Compared with the other 1167 objects in TV personality, Bob Ross fans stand out for their interest in Schengen Area, Patong and PvP.

Most fans live in California, Texas, Florida.

Top affinities include Schengen Area, Patong, PvP, with strongest over-indexing on Schengen Area (435.2× the country average).

Demographically, the Bob Ross audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

The typical Bob Ross fan in United States is more female, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Schengen Area.

Category: Movies & TV · Type: Person · Subtype: TV personality

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
58.0%♀
42.0% male
Age
36.3
average years
Country rank
#8875
among all objects in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bob Ross fans

58.0% are female, 42.0% are male, average age 36.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Bob Ross audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.3
Estimated audience size3,520,254
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Bob Ross audience in United States
Age bracketShare%
16-2427%
25-3422%
35-4422%
45-5416%
55+12%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Bob Ross audience comes from United States.

Worldwide audience distribution share by country for Bob Ross
CountryShare
United States42.8%
Germany7.2%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bob Ross fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.38×
02Indiana~90K1.21×
03Oklahoma~50K1.16×
04Kentucky~50K1.14×
05Idaho~20K1.14×
06South Dakota~10K1.14×
07Utah~40K1.13×
08West Virginia~20K1.13×
09Arkansas~40K1.12×
10Tennessee~80K1.10×
11Missouri~70K1.10×
12Iowa~40K1.10×
13Ohio~100K1.07×
14North Carolina~100K1.07×
15Montana~10K1.06×
16Wisconsin~70K1.05×
17Nebraska~20K1.04×
18Michigan~100K1.03×
19Alabama~50K1.03×
20Mississippi~30K1.02×
21Kansas~30K1.02×
22New Mexico~20K1.02×
23North Dakota~8K1.02×
24Vermont~7K1.01×
25Washington~80K1.00×
26South Carolina~60K1.00×
27Pennsylvania~100K0.99×
28Oregon~40K0.99×
29Texas~200K0.97×
30Georgia~100K0.97×
31Minnesota~60K0.97×
32Louisiana~50K0.97×
33Maine~10K0.97×
34New Hampshire~10K0.97×
35Virginia~90K0.96×
36Illinois~100K0.95×
37Arizona~80K0.95×
38Colorado~60K0.95×
39Wyoming~6K0.95×
40Florida~200K0.93×
41Connecticut~40K0.93×
42Massachusetts~70K0.91×
43California~400K0.88×
44Rhode Island~10K0.88×
45Maryland~60K0.86×
46Nevada~30K0.86×
47New York~200K0.82×
48New Jersey~80K0.82×
49Delaware~9K0.82×
50Hawaii~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Bob Ross, United States
0.78×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bob Ross audience vs. the country average
#·InterestCategoryAffinity×
01Schengen AreaPolitics & Society435.20×
02PatongTravel & Leisure349.90×
03PvPGames259.61×
04ROSE OnlineGames247.71×
05Julio CortázarLiterature240.80×
06Elizabeth: The Golden AgeMovies & TV212.97×
07Ukraine national football teamSports210.58×
08LG TVTechnology & Electronics147.60×
09The Joy of PaintingMovies & TV87.87×
10Nature | PBSBrand86.96×
11makati cityTravel & Leisure66.68×
12Magic realismLiterature43.94×
13Practical MagicMovies & TV25.38×
14Yo Gabba Gabba!Movies & TV20.00×
15LaosTravel & Leisure20.00×
16Russian languagePolitics & Society19.72×
17Master classBusiness & Career17.16×
18Hostelling InternationalTravel & Leisure12.96×
19RevenueBusiness & Career6.99×
20GmailInternet & Social Media4.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bob Ross audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bob Ross audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.73×
Urban LifestyleOPEN2.09×
TravellingTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bob Ross audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Price SensitivityPREMIUM0.86×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV personality audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bob Ross over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bob-ross-10100” · Methodology