Rascasse Audience Intelligence

Hannibal (TV series) Viewer Demographics in United States

Hannibal (TV series) has an estimated audience of 2.3M people in United States.

#271among TV series in United States
#821among movies & series in United States#2019in Movies & TV

The average Hannibal (TV series) fan in United States is 35.9 years old, balanced, and lives primarily in California.

Its fans are 2.9 years younger than the group average of 38.8.

Women make up 46.4% of the fan base, 9.3 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Hannibal (TV series) fans stand out for their interest in Rocky III, Love Actually and The A-Team.

Most fans live in California, Texas, New York.

Top affinities include Rocky III, Love Actually, The A-Team, with strongest over-indexing on Rocky III (275.13× the country average).

Demographically, the Hannibal (TV series) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Hannibal (TV series) fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Rocky III.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
46.4%♀
53.6% male
Age
35.9
average years
Country rank
#13120
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hannibal (TV series) viewers

46.4% are female, 53.6% are male, average age 35.9.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Hannibal (TV series) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.9
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Hannibal (TV series) audience in United States
Age bracketShare%
16-2429%
25-3422%
35-4420%
45-5417%
55+12%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Hannibal (TV series) audience comes from United States.

Worldwide audience distribution share by country for Hannibal (TV series)
CountryShare
United States19.7%
Brazil8.7%
Turkey6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hannibal (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K2.32×
02South Carolina~60K1.51×
03Alaska~6K1.24×
04Arizona~60K1.18×
05Washington~60K1.13×
06Oregon~30K1.12×
07Texas~200K1.08×
08Illinois~90K1.08×
09Oklahoma~30K1.08×
10California~300K1.06×
11Alabama~40K1.05×
12West Virginia~10K1.05×
13New Mexico~10K1.03×
14Virginia~60K1.02×
15Utah~20K1.02×
16New York~100K1.01×
17Kentucky~30K1.01×
18Iowa~20K1.01×
19Arkansas~20K1.00×
20Kansas~20K1.00×
21North Carolina~70K0.99×
22Tennessee~50K0.99×
23Idaho~10K0.99×
24Georgia~70K0.98×
25Massachusetts~50K0.97×
26Minnesota~40K0.97×
27Montana~7K0.97×
28Colorado~40K0.96×
29Nevada~20K0.96×
30Michigan~70K0.95×
31Indiana~40K0.95×
32Pennsylvania~80K0.94×
33Ohio~80K0.94×
34Maine~9K0.94×
35Florida~100K0.93×
36Maryland~40K0.93×
37Wisconsin~40K0.91×
38Nebraska~10K0.90×
39North Dakota~5K0.90×
40Vermont~4K0.90×
41New Jersey~60K0.88×
42Louisiana~30K0.88×
43New Hampshire~8K0.88×
44Rhode Island~6K0.88×
45Connecticut~20K0.87×
46Washington, District of Columbia~4K0.87×
47Mississippi~20K0.85×
48South Dakota~5K0.85×
49Delaware~6K0.83×
50Hawaii~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Hannibal (TV series), United States
0.79×1.00×2.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hannibal (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01Rocky IIIMovies & TV275.13×
02Love ActuallyMovies & TV112.14×
03The A-TeamMovies & TV111.77×
0424 (TV series)Movies & TV68.18×
05Pride & Prejudice (2005 film)Movies & TV64.65×
06Hannibal LecterLiterature61.11×
07Westworld (TV series)Movies & TV56.57×
08Notting Hill (film)Movies & TV52.29×
09Hugh GrantMovies & TV47.51×
10Pride and PrejudiceMovies & TV42.31×
11Desperate HousewivesMovies & TV41.61×
12Hannibal (film)Movies & TV40.69×
13The Notebook (2004 film)Movies & TV33.23×
14Gossip GirlMovies & TV30.69×
15True DetectiveMovies & TV30.41×
16The Crown (TV series)Movies & TV26.76×
17Hostelling InternationalTravel & Leisure20.00×
18MSC CruisesTravel & Leisure20.00×
19Sex and the CityMovies & TV14.50×
20FandangoMovies & TV12.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hannibal (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hannibal (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
TraditionCONSERVATISM1.64×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hannibal (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Luxury OrientationPREMIUM0.85×
IndulgenceJOY0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hannibal (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hannibal-tv-series-20362” · Methodology