Rascasse Audience Intelligence

Homewood Suites Target Market in United States

Homewood Suites has an estimated audience of 929K people in United States.

#44among Hotel in United States#2847among brands in United States#1887in Travel & Leisure

The average Homewood Suites fan in United States is 37.7 years old, more female, and lives primarily in California.

By number of fans, Homewood Suites ranks #44 among the 551 objects in Hotel in United States.

Its fans are 6.8 years younger than the group average of 44.5.

Compared with the other 550 objects in Hotel, Homewood Suites fans stand out for their interest in Ouzo, Dream Vacations and Thee Oh Sees.

Most fans live in California, Texas, Florida.

Top affinities include Ouzo, Dream Vacations, Thee Oh Sees, with strongest over-indexing on Ouzo (193.97× the country average).

Demographically, the Homewood Suites audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Spirituality.

The typical Homewood Suites fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Ouzo.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
929K
in United States
Gender
58.4%♀
41.6% male
Age
37.7
average years
Country rank
#25729
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Homewood Suites

58.4% are female, 41.6% are male, average age 37.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Homewood Suites audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.7
Estimated audience size929K
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Homewood Suites audience in United States
Age bracketShare%
16-2425%
25-3422%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Homewood Suites audience comes from United States.

Worldwide audience distribution share by country for Homewood Suites
CountryShare
United States80.9%
Canada6.2%
China1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Homewood Suites customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.78×
02Washington, District of Columbia~3K1.74×
03Connecticut~20K1.63×
04Alabama~20K1.50×
05South Carolina~20K1.49×
06New Mexico~9K1.45×
07North Carolina~40K1.34×
08Virginia~30K1.33×
09Delaware~4K1.33×
10Texas~80K1.30×
11Montana~4K1.29×
12Colorado~20K1.25×
13Maryland~20K1.20×
14New Hampshire~4K1.17×
15Pennsylvania~40K1.15×
16New Jersey~30K1.13×
17Florida~70K1.12×
18Mississippi~9K1.12×
19Georgia~30K1.11×
20Rhode Island~3K1.10×
21Michigan~30K1.09×
22Massachusetts~20K1.08×
23Wyoming~2K1.04×
24Ohio~30K1.01×
25Indiana~20K1.00×
26Tennessee~20K0.98×
27Oklahoma~10K0.97×
28North Dakota~2K0.96×
29Alaska~2K0.96×
30Kansas~7K0.92×
31New York~50K0.91×
32Kentucky~10K0.91×
33Missouri~20K0.89×
34Maine~3K0.89×
35Iowa~8K0.87×
36Illinois~30K0.86×
37California~90K0.84×
38Arizona~20K0.83×
39Utah~7K0.82×
40Nevada~7K0.82×
41Wisconsin~10K0.78×
42Minnesota~10K0.74×
43Arkansas~6K0.70×
44Idaho~3K0.65×
45Washington~10K0.61×
46South Dakota~1K0.60×
47Oregon~6K0.49×
48Nebraska~3K0.49×
49West Virginia~2K0.46×
50Hawaii~2K0.40×
Fig. 06

Affinity by region

Affinity by region — Homewood Suites, United States
0.40×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Homewood Suites audience vs. the country average
#·InterestCategoryAffinity×
01OuzoFood & Beverages193.97×
02Dream VacationsTravel & Leisure60.93×
03Thee Oh SeesMusic & Radio60.49×
04Plaza HotelTravel & Leisure32.48×
05Holiday Inn ExpressTravel & Leisure24.50×
06Radisson HotelsTravel & Leisure18.80×
07Courtyard by MarriottTravel & Leisure15.51×
08Cocktail (1988 film)Movies & TV15.43×
09Home2 Suites by HiltonTravel & Leisure15.06×
10Ivy LeagueBusiness & Career14.19×
11Catfish: The TV ShowMovies & TV13.16×
12JollibeeFood & Beverages11.57×
13Best WesternTravel & Leisure11.45×
14Racket (sports equipment)Sports11.03×
15Choice HotelsTravel & Leisure10.87×
16Kenny RogersMusic & Radio10.73×
17Multiplayer online battle arenaGames7.03×
18Marriott Hotels & ResortsTravel & Leisure5.68×
19DayBusiness & Career2.37×
20HolidayTravel & Leisure1.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Homewood Suites audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Homewood Suites audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.75×
SpiritualityBALANCE1.17×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Homewood Suites audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
TraditionCONSERVATISM0.63×
Convenience OrientationPREMIUM0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hotel audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Homewood Suites over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/homewood-suites-210594” · Methodology